Maven

Maven, which operates as Maven Clinic, is a virtual healthcare company focused on women's and family health. Its programs are organized around life stages: Fertility & Family Building, Maternity & Newborn Care, Parenting & Pediatrics, and Menopause & Midlife Health. Members reach providers across more than 30 specialties — including OB-GYNs, nutritionists, doulas, lactation consultants and mental health specialists — with 24/7 access and support from Care Advocates. The platform combines care delivery with benefits administration, unifying clinical data, care history, wearable insights and benefit and coverage details in one system, and applies AI-driven personalization on top of a human-led care model.

The business has two channels. Maven Enterprise sells to employers, health plans and benefits consultants; Maven Managed Benefit is its fertility benefits administration product, which pairs a carve-out fertility benefit with virtual care and trying-to-conceive coaching and integrates a performance network of 475+ fertility clinics so members can see benefit and cost updates alongside their care. Maven Wallet handles benefits set-up and reimbursements, and Maven Milk covers breast-milk shipping. A separate self-pay consumer platform offers a virtual clinic across 30+ specialties plus dedicated hormone care (two visits with hormone health specialists, a personalized plan and prescription support) and GLP-1 care (brand-name GLP-1 prescriptions, visits with metabolic and hormone health specialists, and nutrition and strength support).

Maven also operates value-based maternity arrangements spanning commercial, fully-insured and Medicaid populations, and publishes research on its care model, including an open-access three-question social needs screener published in the American Journal of Obstetrics and Gynecology and studies on digital care to reduce C-section rates.

Founding story

Kate Ryder founded Maven in 2014 after witnessing and experiencing the lack of support available to people building and raising families, with the aim of creating a care model centered on women and families.

Business model

Maven sells subscription-style health benefits and care programs to employers, health plans and benefits consultants (Maven Enterprise), including fertility benefits administration through Maven Managed Benefit, where programs are free to members because they are covered by the employer or health plan. It also offers value-based arrangements with employers and health plans, and runs a self-pay direct-to-consumer service for virtual clinic visits, hormone care and GLP-1 care.

Employer and health plan contracts for care programs and benefits administration, value-based partnerships in maternity care across commercial, fully-insured and Medicaid lines of business, and self-pay consumer purchases of virtual clinic, hormone and GLP-1 programs.

Traction

Company materials report more than 2,300 employer and health plan clients, 15 million lives under management (with the site citing a network supporting 28 million lives), service in 175+ countries, and 40+ peer-reviewed studies. As of the October 2024 Series F announcement: 2,000+ clients, 15 published peer-reviewed studies, 400%+ year-over-year client growth in Maternity & Newborn Care, a doubling of Parenting & Pediatrics membership over 12 months to more than 3 million lives under management, 300% year-over-year growth in Menopause & Midlife with 550+ clients offering it, and a tripling of Medicaid market presence since 2022. Reported outcomes include up to 27% lower NICU admissions, C-section reductions of 8-20%, NICU admission reductions of 20-28%, 2:1 clinical ROI, and up to $9,600 in savings per member.

Latest developments

Maven has introduced self-pay consumer products — a virtual clinic covering 30+ women's and family health specialties, a hormone care program, and a GLP-1 care program including brand-name prescriptions and metabolic and hormone specialist visits. Following its Series F, stated priorities include expanding Maven Managed Benefit, applying AI to personalize care and automate administrative and payments functions, deepening support for high-risk maternity members, broadening Menopause & Midlife into healthy aging and chronic conditions, and growing value-based offerings across fully-insured and Medicaid populations.