Curastory

Curastory operates a two-sided video platform serving content creators and brand advertisers. On the creator side, the platform provides editing tools, music licensing, one-click distribution of social videos to multiple destinations, and payment for video content. Creators can set their own video rates and accept or decline ad-read bids that do not meet them.

On the advertiser side, Curastory offers a media buying platform for programmatically purchasing video content from creators with brand messaging spoken in the creator's voice, marketed as Curastory Creator Ad Reads. Advertisers can identify videos from creators before they are posted, launch campaigns matched to audience, budget and keyword criteria, and measure return on ad spend using data pulled from the advertiser's own websites. The company positions creator-read, baked-in ads as less likely to be skipped than dynamically inserted video creative. Announced or planned features include upfront payments to creators for ad reads before content is created or posted, video repurposing rights for advertisers, a tool set for talent managers handling production and advertising on behalf of clients, and video clipping from long-form to short-form.

Business model

Curastory intermediates between creators and advertisers: brands buy creator video ad reads through a self-serve media buying platform, and creators are paid for the videos they produce and distribute, with creators setting their own rates and approving or declining bids.

Traction

The website publishes anonymized testimonials from an NFL professional athlete creator, the chief of staff of a fitness talent agency describing a roster of 5,000 instructors, the CEO of an NFL agency, and the CMO of a premium beverages brand.