How many investments has Spring Marketing Capital made?

Spring Marketing Capital has 68 tracked investments, 1 of which have exited, including 2 dated in the last 24 months.

What stage does Spring Marketing Capital invest at?

Spring Marketing Capital invests at the Seed, Series A, Growth stages.

What sectors does Spring Marketing Capital focus on?

Spring Marketing Capital focuses on Consumer, Direct to Consumer, E-commerce, Fintech, Healthtech, Wellness & Fitness.

Does Spring Marketing Capital lead rounds?

Spring Marketing Capital typically participates in rounds rather than leading them.

Who does Spring Marketing Capital co-invest with?

Spring Marketing Capital most often shares deals with Peak XV Partners, Elevation Capital, Trifecta Capital Advisors, among 96 tracked co-investors.

Spring Marketing Capital

Venture capital

Seed–Growth · 24 people tracked

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Investment thesis

Spring Marketing Capital backs the emerging India consumer story, investing in homegrown, 'better for you' consumer brands aimed at an increasingly brand-conscious youth. It emphasizes that brand discovery is shifting toward creators, social validation, and storytelling. Beyond capital, the firm provides a dedicated brand team, new-age creative solutions, creator-led collaborations, brand narrative building, and digital product storytelling to help businesses become brands. Operating through its Spring Fund and Early Spring Fund vehicles, it takes a founder-first, brand-first approach and works closely and long-term with portfolio companies on brand identity, campaigns, and positioning.

Invests inConsumer Direct to Consumer E-commerce Fintech Healthtech Wellness & Fitness India

Source: firm website, verified Sep 27, 2026.

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Stage

Seed–Growth

Leads rounds

Follows

Instruments

Equity

Founded

2020

Last 12 months

2 investments

Tracked investments

Unicorns

Acquisitions

Team · 24 people

from the firm's website

Arun Iyer· Founding Partner· Mumbai, Maharashtra, Indiain

Advertising veteran with roughly 20 years of experience, 16 of them at Indian agency Lowe Lintas, where he served as Chief Creative Officer and Chairman.

Raja Ganapathy· Founding Partner· Mumbai, Maharashtra, Indiain

Has spent 24+ years working with founders, starting at Ogilvy and Brand David, collaborating with entrepreneurs including the founders of Bharat Matrimony and Royal Enfield.

Vineet Gupta· Founding Partner· Indiain

Co-founded and built a digital marketing agency early on, before digital marketing was an established category.

Kaushik Dasgupta· Head - Investments· Mumbai, Maharashtra, Indiain

Rohan Talati· Portfolio Partner· Greater Bengaluru Areain

Rohan Talati is a Portfolio Partner at Spring Marketing Capital, where he works with founders across growth and early-stage portfolios on brand strategy, go-to-market positioning, and marketing function development across consumer, health, lifestyle, and D2C categories. Previously, he spent seven years at 22feet Tribal Worldwide as part of the founding team, leading the West business and managing digital campaigns for brands including Nike, Spotify, Heineken, and Levi's. With 15 years of experience in brand strategy and business development, Talati focuses on integrating brand positioning with business growth across lifestyle and culture-forward consumer categories.

Sandeep Balan· Branded Content Partner· Bengaluru, Karnataka, Indiain

Sandeep Balan is a Partner for Branded Content at Spring Marketing Capital and a founding team member of the firm. With over 19 years of experience in brand building and content creation, he has held senior positions at United Breweries, Star India, and Idea Cellular, where he led digital marketing initiatives and strategy across major brands including Kingfisher, Heineken, and Life OK. His creative work spans advertising, branded content, and web series, including projects such as the Kingfisher-backed "Cheers India" YouTube channel (which reached 1.2M+ subscribers and 140M+ views), the web series "What's Your Status" (which received a Best Writer nomination at the 10th Annual Indie Series Awards), and viral campaigns for D2C and established brands including Wakefit, Tata 1mg, and BYJU'S.

Varun Khullar· Creative Partner· Mumbai, Maharashtra, Indiain

Akhil Khandeparkar· Senior Creative Associate· Greater Bengaluru Areain

Akhil Khandeparkar is a Senior Creative at Spring Marketing Capital focused on branded content strategy. He works across brand marketing, storytelling, and video-first content, including influencer campaigns and brand film production.

Antara Raychaudhury· Associate Vice President, Investments· Indiain 𝕏

Ashok Abraham· Junior Portfolio Partner· Bengaluru, Karnataka, Indiain

Drishti Chikhal· Creative Associate· Mumbai, Maharashtra, Indiain

Esha Agarwal· Creative Associate· Mumbai, Maharashtra, Indiain

Esha Agarwal is a visual communication designer at Spring Marketing Capital who specializes in branding, packaging, illustration, UI design, and editorial design. Her work spans brand identity development, tech-led design solutions, and multi-format assets including video, audio, digital visuals, and physical materials. Based in experience across multiple Indian cities, Agarwal approaches design projects with attention to cultural context, detail, and storytelling.

Gayatri Iyer· Junior Portfolio Partner· Bengaluru, Karnataka, Indiain

Gayatri Iyer is a Junior Partner at Spring Marketing Capital focused on portfolio strategy. With over eight years of experience in brand and marketing strategy, social media, editorial strategy, and content marketing across advertising, technology, and product brands, Iyer works with portfolio companies on marketing and brand strategy execution across marketing channels.

Lekha Shastry· Junior Design Partner· Bengaluru, Karnataka, Indiain

Lekha Shastry is a Junior Design Partner at Spring Marketing Capital. Her work spans visual merchandising, graphic design, branding, store design, and print design.

Natasha Dhinda· Vice President - Fund ops & Compliance· Gurgaon, Haryana, Indiain

Natasha Dhinda is an Assistant Vice President of Risk & Compliance at Spring Marketing Capital, focusing on growth-stage investments. She has experience in trade finance operations including letters of credit, bank guarantees, and export finance, as well as deal origination, corporate funding, and banking relationships. Previously, she worked as a Credit Analyst at HSH Nordbank AG analyzing ECA-backed buyer's credit transactions in the Indian subcontinent.

Neel Shetye· Creative Associate· Mumbai, Maharashtra, Indiain

Nishtha Pandit· Creative Associatein

Priyanka Krishnan· Junior Portfolio Partner· Mumbai, Maharashtra, Indiain

Purva Bakalkar· Junior Design Partner· Mumbai, Maharashtra, Indiain

Rishav Srivastava· Creative Associate· Bengaluru, Karnataka, Indiain

Satvika Jain· Portfolio Associate· Bengaluru, Karnataka, Indiain

Thribhuvan Dodda Sai· Senior Associate - Finance· Bengaluru, Karnataka, Indiain

Thribhuvan Dodda Sai is a Chartered Accountant with experience in transactions advisory and mergers and acquisitions, including deal structuring, financial due diligence, and direct taxation. Currently a Senior Associate in Finance at Spring Marketing Capital, he has worked on transaction structuring and implementation across diverse sectors. His background includes experience gained during his articleship in financial due diligence and analytical work supporting investors and management teams.

Vanessa Travasso· Head - Business Administration· Mumbai, Maharashtra, Indiain

Vatsal Khullar· Associate Vice President· Mumbai, Maharashtra, Indiain

Vatsal Khullar is an Associate Vice President at Spring Marketing Capital. He has experience in public policy, investment promotion, and venture capital, with a background in business development. He holds a Bachelor of Business Studies in Finance from Shaheed Sukhdev College of Business Studies at the University of Delhi.

What they invest in

from 27 of 68 portfolio companies

Consumer ×19Direct to Consumer ×14E-commerce ×10FoodTech ×6Wellness & Fitness ×5AI & Machine Learning ×3Digital Health ×3EdTech ×3

HQs:India×24

Who they back

founder profiles across 23 portfolio companies

39%

solo founders

9 of 23 mapped founding teams

63%

repeat founders

of 24 founders with career history

Founding team size:solo founder×92 founders×83 founders×44+ founders×2

Where their founders studiedfrom 24 founders with education data

Indian Institute of Management Ahmedabad ×3Indian Institute of Technology, Bombay ×3Indian Institute of Management, Indore ×2Institute Of Chemical Technology ×2New York University ×2University of Calcutta ×2

What their founders studiedfrom 25 founders with field-of-study data

Engineering ×10Business & Management ×8Computer Science ×8Economics ×2Finance & Accounting ×2

Where their founders worked beforefrom 24 founders with career history

Microsoft ×2Prasol Chemicals Ltd. ×2Stanford University ×2

2 founders hold a PhD · 9 hold an MBA (of 25 with degree data)

Investments · 68 tracked

founders shown can be your intro path

By year:2026 · 2 2024 · 13 dated

1Mg1mg.comAcquired

This is a product listing page on an online pharmacy for Tugain Twins 5 Solution, a topical minoxidil-based medicine sold to treat hair loss and promote hair regrowth.

Digital HealthE-commerceHealthtechIndia, IN

Gaurav Agarwal(Founder)Prashant Tandon(Founder)Vikas Chauhan(Founder)

Co-investorsHBM Healthcare Investments HBM Partners Kae Capital Leo Capital Ventures Peak XV Partners VenturEast +3 more

Atombergatomberg.com in 𝕏

Atomberg Technologies is an India-based company preparing for an initial public offering on Indian stock exchanges, with this page serving as its investor relations section hosting regulatory and financial disclosures.

Advanced ManufacturingConsumerDirect to ConsumerHardwareMumbai, IN

Arindam Paul(Founder)inManoj Kumar Meena(Founder)Sibabrata Das(Co-founder)in

Co-investorsInflexor Ventures Jungle Ventures Pavestone Trifecta Capital Advisors Whiteboard Capital A91 Partners +3 more

Bewakoofbewakoof.com in

Bewakoof is an online fashion and apparel retailer selling clothing and accessories for men and women, along with lifestyle products.

ConsumerDirect to ConsumerE-commerce

Prabhkiran Singh(Founder)in

Co-investorsAnicut Capital Titan Capital Investcorp IvyCap Ventures

BYJU'Sbyjus.com

BYJU'S offers online learning programs, video lessons, and a personalized learning app for students in India, including tutoring and exam-preparation programs for competitive tests such as JEE and NEET.

ConsumerEdTech

Byju Raveendran(Founder)Divya Gokulnath(Founder)

Co-investors3Spoke Capital Aarin Capital Alkeon Innovation Anjost Bond Capital Management Collaborative Fund +9 more

Cavacavaathleisure.com inJun 2024

CAVA sells activewear, athleisurewear, streetwear, and co-ord sets, and offers gift cards that let recipients choose their own apparel.

ConsumerDirect to ConsumerE-commerceSports Tech

Ria Mittal(Founder)inShreya Mittal(Founder)in

Co-investorsUpsparks Capital V3 Ventures Sharrp Ventures

Country Delightcountrydelight.in

Country Delight is a fresh food delivery service that offers over 3000 products with next-day morning delivery in India.

E-commerceFoodTechLogistics & Supply Chain

Nitin Kaushal(Founder)inChakradhar Gade(Founder)

Co-investorsAlteria Capital Elevation Capital Trifecta Capital Advisors Z47 Temasek Venturi Partners Pte. Ltd.

Curefitcult.fit in 𝕏

cult.fit offers fitness memberships (cultpass) providing access to group classes, gyms, at-home workouts, and sports facilities, along with weight-loss coaching, workout gear, and wellness services.

ConsumerSports TechWellness & FitnessBangalore, IN

Mukesh Bansal(Founder)inAnkit Nagori(Founder)

Co-investorsBetter Capital Chiratae Ventures Endiya Partners Epiq Capital Investment Advisory LLP Exfinity Ventures India Foundation Fund Series I (A Scheme Of Multiply Ventures India +4 more

Dezydezy.com in 𝕏

Dezy operates dental clinics that use technology such as 3D printers, rapid X-ray equipment, and intra-oral scanners to diagnose and treat dental patients.

ConsumerDigital HealthHealthtechBangalore, IN

Hitesh Kakrani(Founder)in Jatin Kakrani(Founder)in

Co-investors100X Chiratae Ventures Leo Capital Ventures MBX Capital Peak XV Partners peercheque

Dhandhan.co in 𝕏

Dhan is an Indian fintech platform providing stock trading, options, futures, commodities, and investment products through mobile and web applications.

ConsumerFintechSaaSUnknown - inferred as India-based but no specific city stated, IN

Jay Prakash Gupta(Founder)in

Co-investorsMars Shot Ventures 3one4 Capital BEENEXT MUFG

Eat Better coeatbetterco.com

Eat Better Co. is an Indian direct-to-consumer brand selling packaged healthy snacks such as dry-fruit laddoos, roasted namkeen, and snack combo boxes sweetened with dates and free of palm oil.

ConsumerDirect to ConsumerFoodTech

Mridula

Eggozeggoz.com 𝕏

Eggoz is a farm-to-plate egg brand that supplies fresh eggs laid by hens raised on herbal (chemical-free) feed and subjected to quality checks.

AgTechDirect to ConsumerFoodTech

Abhishek Negi(Founder)inAditya Singh(Founder)in

Co-investorsIvyCap Ventures Nabventures Rebright Partners Stride Ventures Tracxn labs Avaana Capital

Faces Canadafacescanada.com

Faces Canada is a cosmetics and skincare brand offering lip, eye, face, and skin products that are cruelty-free and paraben-free, with formulations made in Germany, Italy, and Turkey.

Direct to ConsumerE-commerceWellness & Fitness

Co-investorsEverstone Capital Asia Pte. Ltd.

Games24X7games24x7.com in 𝕏

Games24x7 is an online gaming company that operates a portfolio of skill-based and casual gaming brands, using data science and technology to build its games.

ConsumerGamingSports TechIndia, IN

Trivikraman Thampy(Co-founder and Co-CEO)in Bhavin Pandya(Co-founder and Co-CEO)in

Co-investorsDas & Co.Trifecta Capital Advisors

Givagiva.co

GIVA is an online jewelry retailer selling silver and other jewelry pieces such as rings, pendants, and accessories directly to consumers, with prices listed in Indian rupees.

ConsumerDirect to ConsumerE-commerce

Co-investorsAditya Birla Ventures All In Capital Epiq Capital Investment Advisory LLP First Cheque India Quotient Kenro Capital +9 more

HyugaLifehyugalife.com inApr 2026

Health and wellness platform; first early-stage fund investment.

Mumbai, IN

Neehar Modi(Founder)inAnvi Shah(Founder)in

Co-investorsPeak XV Partners GetVantage IvyCap Ventures Stride Ventures

Khetikakhetika.com in 𝕏

Khetika is a consumer food brand selling stoneground powdered and whole spices, dry fruits, nuts, seeds, makhana, and stone-ground idli/dosa batters and chutneys.

ConsumerDirect to ConsumerFoodTechMumbai, IN

Raghu Allada(Founder)in

Co-investorsAnicut Capital SIDBI Venture Capital

Leverage Eduleverageedu.com in 𝕏

Leverage Edu is an India-based study-abroad platform that helps students pursue global higher education, offering services such as university admissions guidance, education loans through a financial services arm, and student accommodation.

AI & Machine LearningEdTechFintechFuture of WorkMarketplaces

Akshay Chaturvedi(Founder & CEO)in

Co-investorsETS Strategic Capital LVX Ventures NB Ventures Sprint Vc Trifecta Capital Advisors

M Caffeinemcaffeine.com in

mCaffeine sells personal care and body care products such as body washes, body lotions, and serums formulated with active ingredients like salicylic acid, niacinamide, and glycolic acid.

ConsumerDirect to ConsumerE-commerce

Vikas Lachhwani(Founder)in

Co-investorsAmicus Capital Partners LVX Ventures RPSG Capital Ventures Sharrp Ventures

Masterchowmasterchow.in

MasterChow makes restaurant-style Asian cooking products—including sauces, noodles, chilli oils and pantry staples—for home cooks to recreate bold Asian flavours in their own kitchens.

Direct to ConsumerE-commerceFoodTech

Bhavika Kapoor Vidur Kataria(Founder)inSidhanth Madan(Founder)inRadhika

Co-investorsPeak XV Partners Tanglin Venture Partners WEH Ventures Anicut Capital

Mosaic Wellnessmosaicwellness.in inMar 2026

Mosaic Wellness operates a portfolio of consumer health and wellness brands in India, including Man Matters for men's health, Be Bodywise for women's health, Little Joys for children's health, and Root Labs, a unisex Ayurveda brand.

Digital HealthDirect to ConsumerWellness & Fitness

Dhyanesh Shah(Founder)inRevant Bhate(Founder)

Co-investorsElevation Capital Peak XV Partners Z47 Think Investments

Niyogoniyo.com

Consumer neobank that helps you save better, shop smarter & borrow easily

Co-investorsAccel Aurum Venture Partners Horizons Ventures Prime Venture Partners

Orraorra.co.in in 𝕏

ORRA sells certified diamond and gold jewellery, including this leaf-shaped diamond pendant crafted in 9Kt yellow gold with natural diamonds.

ConsumerE-commerceRetail TechMumbai, IN

Ozivaoziva.in 𝕏

OZiva sells plant-based nutrition and wellness products directly to consumers, offering supplements alongside expert consultations.

ConsumerDirect to ConsumerWellness & Fitness

Aarti Gill(Founder)in

Co-investorsF-Prime Capital Titan Capital Z47 Zeropearl VC Eight Roads Ventures

Purpllepurplle.com

Suyash Katyayani(Founder)inManish Taneja(Founder)Rahul Dash(Founder)

Co-investorsIvyCap Ventures Peak XV Partners Premji Invest Sharrp Ventures Tenacity Ventures Verlinvest+3 more

SKINQskinq.com

SKINQ makes dermatologically evaluated skincare formulations with minimal, precisely balanced active ingredients designed to protect the skin barrier across all skin types, including sensitive skin.

ConsumerDirect to ConsumerWellness & Fitness

Dr. Chytra V Anand(Chief Formulator & Co-founder)

Co-investorsPeaceful Progress

Spinnyspinny.com in 𝕏

Spinny is an online platform for buying and selling certified pre-owned cars, offering vehicles that pass a 200-point inspection along with money-back guarantees, free RC transfer, and used-car financing.

E-commerceMarketplacesMobility & TransportationGurgaon, IN

Mohit Gupta(Founder)inRamanshu Mahaur(Founder)inNiraj Singh(Founder)

Co-investorsAccel Alteria Capital Avenir Growth Capital Elevation Capital FJ Labs Fundamentum +7 more

Stockgrostockgro.club in 𝕏

SBI Life Insurance Company Limited is an India-based life insurer offering savings-oriented, protection, and market-linked insurance plans across participating, non-participating, and linked product segments.

AI & Machine LearningConsumerEdTechFintechInsurTechSocial

Ajay Lakhotia(Founder)in

Co-investorsBitkraft Esports Ventures Dholakia Ventures Fundamental VC LVX Ventures Nurture Venture Partners Rise Capital +6 more

Troovytroovyfoods.com

Troovy is a food brand that produces healthy condiments and spreads made with natural ingredients, targeting families and consumers seeking clean-label alternatives without preservatives, palm oil, or refined sugar.

ConsumerDirect to ConsumerFoodTech

Co-investorsSharrp Ventures

Urban Companyurbancompany.com in 𝕏

Urban Company operates an on-demand marketplace connecting customers with vetted professionals for home services such as beauty and salon treatments, home cleaning, appliance repair, plumbing, electrical work, painting, and pest control.

ConsumerFuture of WorkMarketplacesGurgaon, IN

Raghav Chandra(Founder)in

Co-investorsAccel Aroa Venture Partners Bessemer Venture Partners Elevation Capital Steadview Capital Titan Capital +7 more

Wakefitwakefit.co

Chaitanya Ramalingegowda(Founder)in

Co-investorsElevation Capital Investcorp Peak XV Partners Verlinvest

Wispr Flowwisprflow.ai in 𝕏

Wispr Flow is a voice dictation platform that enables users to interact with devices and applications through natural conversation.

AI & Machine LearningConsumerDeveloper ToolsFuture of WorkSaaS

Tanay Kothari(Founder)in Sahaj Garg(Founder)in

Co-investors8VC Acrew Capital AIX Ventures Alumni Ventures Forerunner Ventures Menlo Ventures +9 more

Other

Tracked investments with no reachable website or further public details — typically companies that wound down, renamed, or were absorbed.

360 One82eAgilitasAirtel XStreamAjmalBehrouzBharat MatrimonyBounce InfinityBrutCava AthleisureCookdFAEFloryoHealth FactoryHoopIGPJarJuicy ChemistryKingfisherLevi'sLuciraManMattersMr. ButlerMuscleblazeNebulaNicotexNiyo GlobalOriginOwndPlixShree AnandhaasSkinInspiredThe Pizza PeopleTLLLFUnileverUSPAZoya

Portfolio news

latest coverage across their companies

Spinny Max: Warranty as a Trust-Building Mechanism in India's Used-Luxury-Car Market

Spinny · markhub24.com · Sep 15, 2026

Yourstory

HyugaLife · yourstory.com · Apr 28, 2026

As its voice dictation app takes off, Wispr secures $25M from Notable Capital | TechCrunch

Wispr Flow · techcrunch.com · Nov 20, 2025

Frequently asked questions

How many investments has Spring Marketing Capital made?: Spring Marketing Capital has 68 tracked investments, 1 of which have exited, including 2 dated in the last 24 months.
What stage does Spring Marketing Capital invest at?: Spring Marketing Capital invests at the Seed, Series A, Growth stages.
What sectors does Spring Marketing Capital focus on?: Spring Marketing Capital focuses on Consumer, Direct to Consumer, E-commerce, Fintech, Healthtech, Wellness & Fitness.
Does Spring Marketing Capital lead rounds?: Spring Marketing Capital typically participates in rounds rather than leading them.
Who does Spring Marketing Capital co-invest with?: Spring Marketing Capital most often shares deals with Peak XV Partners, Elevation Capital, Trifecta Capital Advisors, among 96 tracked co-investors.

Media · Podcasts & interviews

featuring the team

Juiciest TRUTH or DRINK! | Raja Ganapathy x Karishma | Spring Marketing Capital x FAE Beauty - YouTube

FAE BEAUTY · Raja Ganapathy

Arun Iyer, Founder, Spring Marketing Capital at #e4mTVFirst Conference 2023. - YouTube

exchange4media Group · Arun Iyer

Raja Ganapathy on what makes Spring Marketing Capital different

Raja Ganapathy · businessinsider.in

STORYBOARD- Arun Iyer & Raja Ganapathy On Spring Marketing Capital - YouTube

CNBC-TV18 · Raja Ganapathy

100xEntrepreneur | Episode 23 | Raja Ganapathy, Co-Founder Spring Marketing Capital - YouTube

The Neon Show · Raja Ganapathy

Images

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