Fundraising Fox

Spring Marketing Capital

Venture capital

Seed–Growth · 24 people tracked

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Investment thesis

Spring Marketing Capital invests in consumer-facing startups in India, differentiating itself as a brand-first firm that pairs capital with hands-on brand and marketing advisory. It runs a growth-stage fund (~INR 150Cr, anchored by Verlinvest) focused on growth-stage consumer brands and an early-stage fund, Early Spring (~INR 300Cr, anchored by Godrej Consumer Products), targeting early-stage D2C brands. Alongside investing, the firm operates a consulting arm providing brand strategy, design, communications and content, working closely with founders to define brand propositions, build identities and scale their presence across categories like health, nutrition, beauty, fashion, fintech and edtech.

Source: firm website, verified Aug 7, 2026.

Stage
Seed–Growth
Leads rounds
Follows
Instruments
Equity
Founded
2019
Tracked investments
65

Team · 24 people

from the firm's website
Kaushik Dasgupta· Head - Investmentsin
Varun Khullar· Creative Partnerin
Ashok Abraham· Junior Portfolio Partnerin
Drishti Chikhal· Creative Associatein
Neel Shetye· Creative Associatein
Nishtha Pandit· Creative Associatein
Priyanka Krishnan· Junior Portfolio Partnerin
Purva Bakalkar· Junior Design Partnerin
Rishav Srivastava· Creative Associatein
Satvika Jain· Portfolio Associatein
Vanessa Travasso· Head - Business Administrationin

What they invest in

from 14 of 65 portfolio companies

Consumer ×11Direct to Consumer ×7AI & Machine Learning ×3E-commerce ×3Fintech ×3EdTech ×2FoodTech ×2Future of Work ×2

HQs:India×12

Who they back

founder profiles across 9 portfolio companies
56%
solo founders
5 of 9 mapped founding teams

Founding team size:solo founder×52 founders×33 founders×1

Investments · 65 tracked

founders shown can be your intro path
360 One
82e
Agilitas
Airtel XStream
Ajmal
Atombergatomberg.comin𝕏

Atomberg develops consumer electronics and home appliances, using in-house R&D and design to build products marketed for performance, durability, and convenience.

ConsumerDirect to ConsumerHardware

Arindam Paul(Founder)inSibabrata (Shibam) Das(Founder)in

Co-investorsInflexor VenturesJungle VenturesPavestoneTrifecta Capital AdvisorsWhiteboard CapitalA91 Partners+3 more

Behrouz
Bewakoofbewakoof.com

Bewakoof is an online fashion and apparel retailer selling clothing and accessories for men and women, along with lifestyle products.

ConsumerDirect to ConsumerE-commerce

Co-investorsAnicut Capital

Bharat Matrimony
Bounce Infinity
Brut
BYJU'Sbyjus.com

BYJU'S offers online learning programs, video lessons, and a personalized learning app for students in India, including tutoring and exam-preparation programs for competitive tests such as JEE and NEET.

ConsumerEdTech

Byju Raveendran(Founder & CEO)

Co-investorsAarin CapitalAlkeon InnovationKaizenvestLightspeed Venture PartnersSilver Lake PartnersSmash Capital+2 more

Cava Athleisure
Cookd
Country Delight
Dezy

Dental startup, formerly known as Smiles.ai.

Co-investors100XMBX Capitalpeercheque

Dhandhan.coin𝕏

Dhan is an Indian online stock trading and investment platform offering apps and web terminals for equities, F&O, commodities, US stocks, mutual funds, ETFs, IPOs, and gold/silver.

ConsumerFintechSaaS

Co-investorsMars Shot Ventures3one4 Capital

Eat Better coeatbetterco.com
Eggozeggoz.com

Eggoz produces and sells eggs in India, working directly with poultry farmers who raise hens on herbal, natural feed to deliver eggs with bright orange yolks.

AgTechDirect to ConsumerFoodTech

Co-investorsIvyCap VenturesNabventuresStride VenturesAvaana Capital

Faces Canadafacescanada.com
FAE
Floryo
Games24x7
Giva
Health Factory
Hoop
HyugaLifehyugalife.com

Health and wellness platform; first early-stage fund investment.

Mumbai, IN

Neehar Modi(Founder)inAnvi Shah(Founder)in

Co-investorsPeak XV Partners

IGP
Jar

Financial savings app that lets users save spare change from online transactions.

Juicy Chemistry

Organic skin and hair care brand with a soil-to-shelf ethos.

Co-investorsVerlinvest

Khetikakhetika.com

Khetika is a consumer food brand selling stoneground powdered and whole spices, dry fruits, nuts, seeds, makhana, and stone-ground idli/dosa batters and chutneys.

ConsumerDirect to ConsumerFoodTechMumbai, IN

Raghu Allada(Founder)Raghuveer Allada(Founder)

Co-investorsAnicut Capital

Kingfisher
Leverage Eduleverageedu.comin𝕏

Leverage Edu is an India-based study-abroad platform that helps students pursue global higher education, offering services such as university admissions guidance, education loans through a financial services arm, and student accommodation.

AI & Machine LearningEdTechFintechFuture of WorkMarketplaces

Akshay Chaturvedi(Founder & CEO)

Co-investorsETS Strategic CapitalLVX VenturesSprint VcTrifecta Capital Advisors

Levi's
Lucira
M Caffeinemcaffeine.com

mCaffeine sells personal care and body care products such as body washes, body lotions, and serums formulated with active ingredients like salicylic acid, niacinamide, and glycolic acid.

ConsumerDirect to ConsumerE-commerce

Co-investorsAmicus Capital PartnersLVX VenturesRPSG Capital VenturesSharrp Ventures

ManMatters
Mosaic Wellnessmosaicwellness.in

Mosaic Wellness operates a portfolio of consumer health and wellness brands in India, including Man Matters for men's health, Be Bodywise for women's health, Little Joys for children's health, and Root Labs, a unisex Ayurveda brand.

Digital HealthDirect to ConsumerWellness & Fitness

Dhyanesh Shah(Founder)in

Co-investorsElevation CapitalPeak XV PartnersZ47

Mr. Butler
Muscleblaze
Nebula
Nicotex
Niyo

Fintech brand focused on travel finance in India.

Niyo Global
Origin
Orraorra.co.in

ORRA designs and sells natural diamond jewellery, including mangalsutras, earrings, bracelets, bangles, necklaces, and rings, through retail stores and online.

ConsumerE-commerceRetail Tech

Ownd
Ozivaoziva.in

OZiva sells plant-based nutrition and wellness products directly to consumers, offering supplements alongside expert consultations.

ConsumerDirect to ConsumerWellness & Fitness

Aarti Gill(Founder)in

Co-investorsF-Prime CapitalTitan CapitalZ47Eight Roads Ventures

Plix
Purplle
Shree Anandhaas
SkinInspired
SKINQskinq.com
Spinny
Stockgrostockgro.clubin𝕏

StockGro is a stock market platform that gives users stock insights, verified expert portfolios, and access to SEBI-registered investment advisors and analysts.

AI & Machine LearningConsumerFintech

Co-investorsBitkraft Esports VenturesDholakia VenturesFundamental VCLVX VenturesRoots VenturesSquareOne Capital

Tata 1MG

Co-investorsKae Capital

The Pizza People
TLLLF
Troovy
Unilever

Portfolio news

latest coverage across their companies

Frequently asked questions

How many investments has Spring Marketing Capital made?
Spring Marketing Capital has 65 tracked investments.
What stage does Spring Marketing Capital invest at?
Spring Marketing Capital invests at the Seed, Series A, Growth stages.
What sectors does Spring Marketing Capital focus on?
Spring Marketing Capital focuses on Consumer, Direct to Consumer, E-commerce, Fintech, Healthtech, Wellness & Fitness.
Does Spring Marketing Capital lead rounds?
Spring Marketing Capital typically participates in rounds rather than leading them.
Who does Spring Marketing Capital co-invest with?
Spring Marketing Capital most often shares deals with LVX Ventures, Peak XV Partners, Trifecta Capital Advisors, among 46 tracked co-investors.

Media · Podcasts & interviews

featuring the team

Juiciest TRUTH or DRINK! | Raja Ganapathy x Karishma | Spring Marketing Capital x FAE Beauty - YouTube

FAE BEAUTY · Raja Ganapathy

Arun Iyer, Founder, Spring Marketing Capital at #e4mTVFirst Conference 2023. - YouTube

exchange4media Group · Arun Iyer

Raja Ganapathy on what makes Spring Marketing Capital different

Raja Ganapathy · businessinsider.in

STORYBOARD- Arun Iyer & Raja Ganapathy On Spring Marketing Capital - YouTube

CNBC-TV18 · Raja Ganapathy

100xEntrepreneur | Episode 23 | Raja Ganapathy, Co-Founder Spring Marketing Capital - YouTube

The Neon Show · Raja Ganapathy

Images

Spring Marketing Capital photoSpring Marketing Capital photoSpring Marketing Capital photoSpring Marketing Capital photoSpring Marketing Capital photo

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