Spring Marketing Capital
Venture capitalSeed–Growth · 24 people tracked
Investment thesis
Spring Marketing Capital invests in consumer-facing startups in India, differentiating itself as a brand-first firm that pairs capital with hands-on brand and marketing advisory. It runs a growth-stage fund (~INR 150Cr, anchored by Verlinvest) focused on growth-stage consumer brands and an early-stage fund, Early Spring (~INR 300Cr, anchored by Godrej Consumer Products), targeting early-stage D2C brands. Alongside investing, the firm operates a consulting arm providing brand strategy, design, communications and content, working closely with founders to define brand propositions, build identities and scale their presence across categories like health, nutrition, beauty, fashion, fintech and edtech.
Source: firm website, verified Aug 7, 2026.
Team · 24 people
from the firm's websiteWhat they invest in
from 14 of 65 portfolio companiesConsumer ×11Direct to Consumer ×7AI & Machine Learning ×3E-commerce ×3Fintech ×3EdTech ×2FoodTech ×2Future of Work ×2
HQs:India×12
Who they back
founder profiles across 9 portfolio companiesFounding team size:solo founder×52 founders×33 founders×1
Investments · 65 tracked
founders shown can be your intro pathAtomberg develops consumer electronics and home appliances, using in-house R&D and design to build products marketed for performance, durability, and convenience.
ConsumerDirect to ConsumerHardware
Arindam Paul(Founder)inSibabrata (Shibam) Das(Founder)in
Co-investorsInflexor VenturesJungle VenturesPavestoneTrifecta Capital AdvisorsWhiteboard CapitalA91 Partners+3 more
Bewakoof is an online fashion and apparel retailer selling clothing and accessories for men and women, along with lifestyle products.
ConsumerDirect to ConsumerE-commerce
Co-investorsAnicut Capital
BYJU'S offers online learning programs, video lessons, and a personalized learning app for students in India, including tutoring and exam-preparation programs for competitive tests such as JEE and NEET.
ConsumerEdTech
Byju Raveendran(Founder & CEO)
Co-investorsAarin CapitalAlkeon InnovationKaizenvestLightspeed Venture PartnersSilver Lake PartnersSmash Capital+2 more
Dhan is an Indian online stock trading and investment platform offering apps and web terminals for equities, F&O, commodities, US stocks, mutual funds, ETFs, IPOs, and gold/silver.
ConsumerFintechSaaS
Co-investorsMars Shot Ventures3one4 Capital
Eggoz produces and sells eggs in India, working directly with poultry farmers who raise hens on herbal, natural feed to deliver eggs with bright orange yolks.
AgTechDirect to ConsumerFoodTech
Co-investorsIvyCap VenturesNabventuresStride VenturesAvaana Capital
Health and wellness platform; first early-stage fund investment.
Mumbai, IN
Neehar Modi(Founder)inAnvi Shah(Founder)in
Co-investorsPeak XV Partners
Financial savings app that lets users save spare change from online transactions.
Khetika is a consumer food brand selling stoneground powdered and whole spices, dry fruits, nuts, seeds, makhana, and stone-ground idli/dosa batters and chutneys.
ConsumerDirect to ConsumerFoodTechMumbai, IN
Raghu Allada(Founder)Raghuveer Allada(Founder)
Co-investorsAnicut Capital
Leverage Edu is an India-based study-abroad platform that helps students pursue global higher education, offering services such as university admissions guidance, education loans through a financial services arm, and student accommodation.
AI & Machine LearningEdTechFintechFuture of WorkMarketplaces
Akshay Chaturvedi(Founder & CEO)
Co-investorsETS Strategic CapitalLVX VenturesSprint VcTrifecta Capital Advisors
mCaffeine sells personal care and body care products such as body washes, body lotions, and serums formulated with active ingredients like salicylic acid, niacinamide, and glycolic acid.
ConsumerDirect to ConsumerE-commerce
Co-investorsAmicus Capital PartnersLVX VenturesRPSG Capital VenturesSharrp Ventures
Mosaic Wellness operates a portfolio of consumer health and wellness brands in India, including Man Matters for men's health, Be Bodywise for women's health, Little Joys for children's health, and Root Labs, a unisex Ayurveda brand.
Digital HealthDirect to ConsumerWellness & Fitness
Dhyanesh Shah(Founder)in
Co-investorsElevation CapitalPeak XV PartnersZ47
Fintech brand focused on travel finance in India.
ORRA designs and sells natural diamond jewellery, including mangalsutras, earrings, bracelets, bangles, necklaces, and rings, through retail stores and online.
ConsumerE-commerceRetail Tech
OZiva sells plant-based nutrition and wellness products directly to consumers, offering supplements alongside expert consultations.
ConsumerDirect to ConsumerWellness & Fitness
Aarti Gill(Founder)in
Co-investorsF-Prime CapitalTitan CapitalZ47Eight Roads Ventures
StockGro is a stock market platform that gives users stock insights, verified expert portfolios, and access to SEBI-registered investment advisors and analysts.
AI & Machine LearningConsumerFintech
Co-investorsBitkraft Esports VenturesDholakia VenturesFundamental VCLVX VenturesRoots VenturesSquareOne Capital
Co-investorsKae Capital
Urban Company operates an on-demand marketplace connecting customers with vetted professionals for home services such as beauty and salon treatments, home cleaning, appliance repair, plumbing, electrical work, painting, and pest control.
ConsumerFuture of WorkMarketplacesGurgaon, IN
Raghav Chandra(Founder)in
Co-investorsAccelElevation CapitalSteadview CapitalTitan CapitalTrifecta Capital Advisors
Wispr Flow is a voice dictation platform that enables users to interact with devices and applications through natural conversation.
AI & Machine LearningConsumerDeveloper ToolsSaaS
TanayTanay Kothari(Founder)inSahaj Garg(Founder)in
Co-investorsAcrew CapitalAIX VenturesForerunner VenturesMenlo VenturesMVP VenturesNotable Capital+2 more
Portfolio news
latest coverage across their companies
Atomberg · inc42.com · Aug 17, 2026
Wispr Flow · github.com · Dec 1, 2025
Frequently asked questions
- How many investments has Spring Marketing Capital made?
- Spring Marketing Capital has 65 tracked investments.
- What stage does Spring Marketing Capital invest at?
- Spring Marketing Capital invests at the Seed, Series A, Growth stages.
- What sectors does Spring Marketing Capital focus on?
- Spring Marketing Capital focuses on Consumer, Direct to Consumer, E-commerce, Fintech, Healthtech, Wellness & Fitness.
- Does Spring Marketing Capital lead rounds?
- Spring Marketing Capital typically participates in rounds rather than leading them.
- Who does Spring Marketing Capital co-invest with?
- Spring Marketing Capital most often shares deals with LVX Ventures, Peak XV Partners, Trifecta Capital Advisors, among 46 tracked co-investors.
Media · Podcasts & interviews
featuring the teamJuiciest TRUTH or DRINK! | Raja Ganapathy x Karishma | Spring Marketing Capital x FAE Beauty - YouTube
FAE BEAUTY · Raja Ganapathy
Arun Iyer, Founder, Spring Marketing Capital at #e4mTVFirst Conference 2023. - YouTube
exchange4media Group · Arun Iyer
Raja Ganapathy on what makes Spring Marketing Capital different
Raja Ganapathy · businessinsider.in
STORYBOARD- Arun Iyer & Raja Ganapathy On Spring Marketing Capital - YouTube
CNBC-TV18 · Raja Ganapathy
100xEntrepreneur | Episode 23 | Raja Ganapathy, Co-Founder Spring Marketing Capital - YouTube
The Neon Show · Raja Ganapathy
Images
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