/People

Sandeep Balan

Investor

Branded Content Partner at Spring Marketing Capital

Bengaluru, Karnataka, India

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About

Sandeep Balan is a Partner for Branded Content at Spring Marketing Capital and a founding team member of the firm. With over 19 years of experience in brand building and content creation, he has held senior positions at United Breweries, Star India, and Idea Cellular, where he led digital marketing initiatives and strategy across major brands including Kingfisher, Heineken, and Life OK. His creative work spans advertising, branded content, and web series, including projects such as the Kingfisher-backed "Cheers India" YouTube channel (which reached 1.2M+ subscribers and 140M+ views), the web series "What's Your Status" (which received a Best Writer nomination at the 10th Annual Indie Series Awards), and viral campaigns for D2C and established brands including Wakefit, Tata 1mg, and BYJU'S.

Colleagues at Spring Marketing Capital

Frequently asked questions

Who is Sandeep Balan?
Sandeep Balan is a Partner for Branded Content at Spring Marketing Capital and a founding team member of the firm. With over 19 years of experience in brand building and content creation, he has held senior positions at United Breweries, Star India, and Idea Cellular, where he led digital marketing initiatives and strategy across major brands including Kingfisher, Heineken, and Life OK. His creative work spans advertising, branded content, and web series, including projects such as the Kingfisher-backed "Cheers India" YouTube channel (which reached 1.2M+ subscribers and 140M+ views), the web series "What's Your Status" (which received a Best Writer nomination at the 10th Annual Indie Series Awards), and viral campaigns for D2C and established brands including Wakefit, Tata 1mg, and BYJU'S.
Where does Sandeep Balan work?
Sandeep Balan is Branded Content Partner at Spring Marketing Capital.

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