About
Sandeep Balan is a Partner for Branded Content at Spring Marketing Capital and a founding team member of the firm. With over 19 years of experience in brand building and content creation, he has held senior positions at United Breweries, Star India, and Idea Cellular, where he led digital marketing initiatives and strategy across major brands including Kingfisher, Heineken, and Life OK. His creative work spans advertising, branded content, and web series, including projects such as the Kingfisher-backed "Cheers India" YouTube channel (which reached 1.2M+ subscribers and 140M+ views), the web series "What's Your Status" (which received a Best Writer nomination at the 10th Annual Indie Series Awards), and viral campaigns for D2C and established brands including Wakefit, Tata 1mg, and BYJU'S.
Experience
- Spring Marketing CapitalPartner - Branded Contentcurrent2019 — presentBengaluru, Karnataka, India
- United Breweries Ltd.Head - Digital Marketing2012 — 2019Greater Bengaluru Area
- Star India Pvt LtdLead - Digital Marketing (Life OK)2011 — 2012Mumbai Metropolitan Region
- Idea Cellular LtdManager (Digital Marketing)2010 — 2011Mumbai Metropolitan Region
- Idea Cellular LtdAssistant Manager (Digital Marketing)2008 — 2010Mumbai Metropolitan Region
- Idea Cellular LtdManagement Trainee2007 — 2008
Education
- FORE School of ManagementPGDBM, Marketing2005 — 2007
- Shivaji UniversityB.E., Electronics2000 — 2004
- Bharatiya Vidya Bhavan's Narmada Vidyalaya, Bharuch, GujaratGujarat Secondary Education Board, Science1996 — 2000
- Kendriya Vidyalaya, Nazira, AssamCBSE1993 — 1996
- Apeejay School, Nerul, MumbaiCBSE1987 — 1993
Skills & more
+12 more
User ExperienceContent StrategyMedia PlanningMarketingNew MediaCustomer InsightSocial MediaMarketing ManagementManagementuser engagementIdea GenerationCreative DirectionFrom Sandeep's professional profile.
