Cava

CAVA Athleisure Pvt Ltd operates a direct-to-consumer apparel brand offering activewear and athleisure clothing for women, men and girls. The women's range includes sports bras, built-in tanks and tops, T-shirts, leggings (including flared, bootcut and contour styles), rib-knit trousers, joggers, jackets, skorts and shorts, sweatshirts and hoodies, dresses and corset tops. The men's range covers T-shirts, shirts, polos, shorts, sweatshirts and hoodies, pants and joggers, including quarter-zips, training tees, cargo pants and jackets. A girls' line is sold under the "Next Gen by Cava" label with jackets and skorts in age-based sizes. Accessories are also sold.

Products are merchandised across named collections (Steppin' Out, Sculpt, Studio Burn, Water Baby, Ease Out Edit), by activity (strength training, pilates, racquet sports, run, swim) and by fabric, with core fabrics branded ADPT, Sculpt and Supima. Selected women's bottoms are offered in Petite, Tall and Extra Tall lengths alongside XS-XXL sizing. Pricing on the site is in Indian rupees, with typical listed prices roughly in the ₹800-₹3,600 range before discounts.

As of January 2026 the company reported approximately 100 unique SKUs and plans to introduce around 200 new styles during the year, alongside an offline retail rollout and construction of an in-house manufacturing facility in Bengaluru.

Founding story

The company was founded by sisters Ria Mittal and Shreya Mittal, who serve as co-founders and retained roughly 65-70 percent ownership after the January 2026 Series A.

Business model

The brand sells branded apparel it designs and merchandises itself, primarily through its own e-commerce site, supplemented by online marketplaces, quick-commerce platforms and B2B channels. As of January 2026, roughly 65 percent of revenue came from the D2C website, about 30 percent from marketplaces (led by Myntra), and the remaining 5 percent from quick commerce and B2B channels including Zepto. The company is adding company-operated physical stores and building in-house manufacturing.

Revenue is generated from retail sales of apparel and accessories across owned e-commerce, marketplaces, quick commerce, B2B and, from 2026, physical stores; gift cards are also offered.

Traction

Revenue of ₹8 crore in the financial year preceding January 2026, with stated EBITDA profitability of 2-5 percent in recent months and a target of about 15 percent EBITDA margins as monthly recurring revenue approaches ₹10-15 crore. The catalogue listed 109 bestseller products and 26 items in the Steppin' Out collection at the time of capture, with approximately 100 unique SKUs overall.

Latest developments

The January 2026 Series A is directed at offline expansion, product diversification and leadership hiring. Near-term plans include opening a 1,200 sq ft store at Orion Mall in Bengaluru, four to five Bengaluru stores in the calendar year with expected store break-even in 18-24 months, an in-house Bengaluru manufacturing facility producing 30,000-35,000 units per month at full scale, and roughly 200 new styles during the year.