/Companies

andMe

AcquiredTechstars '20

London, GB · Founded 2019 · 7 employees on LinkedIn · 2 known investors

Find your way into andMe

Sign up to see every warm intro you have to andMe

  • Paths you didn't know you had: your email and LinkedIn already hold routes to the andMe team. We find them for you
  • 2nd- and 3rd-degree connections: the friend-of-a-friend routes that take hours to manually find through your inbox or LinkedIn
  • Answers now, not in days: momentum is everything in a raise. Skip asking around whether someone knows someone

Days of research, done the moment you sign in, with every route ranked by how warm it is.

Lifestyle nutrition brand making bioactive beverages and supplements for women's health in India.

Also known as &Me · Andme · Merhaki Foods & Nutrition Private Limited

Investors · 2

Techstarslisted by TechstarsBoulder · $220K

How we know: the Techstars portfolio · open dataset · Top 3000 Accelerator Startups (no YC) 2026-08 · Not right? Tell us

Company profile

researched Sep 2026

andMe (also written &Me) is a women's health and wellness food-and-beverage brand operating under the legal entity Merhaki Foods & Nutrition Private Limited. It develops bioactive beverages and nutrition products aimed at daily health and lifestyle concerns of women, including drinks formulated to relieve PMS symptoms, products addressing PCOS, and formulations for hair and skin quality, fat metabolism, immunity and strength (protein). Product formulations are described as drawing on both Ayurveda and modern nutrition, and as preservative-free.

The company positions itself as an India-focused food and beverage brand created exclusively for women, with founder and CEO Ankur Goyal leading the business. Investors associated with the company include Matrix Partners India, Sauce.vc and AngelList. The company has since been acquired by GlobalBees as part of that firm's entry into the femtech sector.

Founding story

The company was founded by Ankur Goyal, who serves as founder and CEO, around the premise that women were seeking health and lifestyle products created specifically for them.

Business model

andMe develops and sells branded functional food and beverage products for women, formulated around specific health needs such as PMS relief, PCOS management, fat metabolism, immunity and protein intake.

Product sales of packaged functional beverages and nutrition products, sold through the company's own website as well as third-party online and offline retail channels.

Traction

The company reported strong consumer response to its PMS relief drink and stated that proceeds from its 2019 follow-on round would fund geographic expansion, broader product offerings and additional hiring. Headcount is listed in the range of 41 to 60 employees.

Latest developments

andMe was acquired by GlobalBees, marking that company's expansion into the femtech sector after home care.

▸Full profile — market position, technology, go-to-market, geography, history

Market position

Described by its investor Matrix Partners India as operating in India's functional foods and beverages market, which the investor characterised as exceeding $1 billion and still developing.

Investors cited the brand's positioning as an India-focused food and beverage brand built exclusively for women, with products described as preservative-free, clean and convenient and formulated using both Ayurvedic and modern nutrition approaches.

Technology

Product formulations combine Ayurvedic ingredients with modern nutrition science, delivered in beverage and other convenient consumption formats.

Go-to-market

Direct-to-consumer sales via the company's own website combined with distribution through online marketplaces and offline retail.

Urban Indian women seeking products for daily health and lifestyle needs, including those managing PMS symptoms and PCOS or looking for hair, skin, metabolism, immunity and protein support.

Geography

Headquartered in Bengaluru, Karnataka, India, with products sold across India through online and offline channels.

History

Founding date is reported as 2017 in one company profile. In March 2019 the company announced a follow-on funding round led by existing investor Matrix Partners India with participation from Sauce.vc. It was subsequently acquired by GlobalBees.

Compiled by commissioned research from 3 cited public sources — announcements, filings, and press listed under research sources below.

Key figures

latest reported
EmployeesJan 201941 to 60
HeadcountAug 20267
Indian functional foods and beverages market size (investor estimate)Mar 2019$1B

Company-reported or press-reported figures, each dated to when it was claimed — not independently audited.

Timeline · 2

launches, deals, and filings
Mar 2019
Follow-on round led by Matrix Partners India with Sauce.vc

&Me raised a follow-on round in which existing investor Matrix Partners India took a major position, joined by Sauce.vc. Funds were earmarked for geographic and product expansion and hiring.

source ↗

Jan 2019
Acquired by GlobalBees

GlobalBees entered the femtech sector by acquiring andMe, following its earlier move into home care.

source ↗

Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.

▸Research sources · 3

primary sources listed

3 public sources were cited for this profile; the first-party ones are listed here.

Frequently asked questions

What does andMe do?
Lifestyle nutrition brand making bioactive beverages and supplements for women's health in India.
Who are andMe's investors?
andMe's investors include Techstars, Sauce.vc.
Where is andMe headquartered?
andMe is headquartered in London, GB.