Sauce

Sauce (sauce.im) is a shoppable video technology provider based in Seoul, South Korea. It supplies live commerce and short-form video solutions for brands and online retailers, positioning video as a direct path from viewing to purchase. The company describes its offering as a one-stop service spanning live commerce broadcasting, short-form video solutions, marketing and video production, with AI applied across the product line.

The company's stated aim is to raise traffic and conversion on brands' own direct-to-consumer stores through shoppable video and AI. Its marketing materials cite engagement and conversion effects including a 269% figure for average unique viewers, a 35% increase in product clicks, and a purchase conversion rate 3.5x that of standard e-commerce, alongside a client count of more than 277.

Business model

Sauce sells shoppable video and live commerce technology, together with marketing and video production services, to brands and retailers operating their own online stores.

Traction

Sauce lists client broadcast case studies with companies including Gmarket, Samsung Electronics, Coway, LG Electronics, Lotte On, Hana Tour, Shinsegae Shopping, Trip.com, Crocs, Innisfree, ABC Mart, LG Household & Health Care, Kyobo Book Centre, LF, Dongwon Mall, Hankook Tire & Technology and Korea Post Shopping.