Fundraising FoxSure Ventures plc
Venture capitalLondon · Seed · 6 people tracked
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Investment thesis
Sure Ventures PLC provides UK public-market investors with diversified exposure to early-stage private technology companies through a regulated, listed vehicle. It focuses on rapidly growing areas including artificial intelligence, immersive technology (AR and VR), the Internet of Things, and cybersecurity, targeting some of Europe's most promising startups. Investments are typically made at seed stage via its partnership with Sure Valley Ventures, with Shard Capital AIFM LLP acting as appointed fund manager. Beyond initial capital, the firm supports portfolio companies across the full business life-cycle, offering help to accelerate early growth and later-stage assistance through additional financing, IPO, corporate broking and investor relations.
Source: firm website, verified Nov 1, 2026.
Team · 6 people
from the firm's website & public directories
Technology entrepreneur and Founder and Managing Partner of Sure Valley Ventures who founded mobile cloud platform FeedHenry, acquired by Red Hat/IBM in 2014.
Software executive and tech entrepreneur with deep AI and mobile technology experience; co-founded FeedHenry and held senior roles at Ericsson and Telenor.
Began his career in stockbroking with broad experience across UK equity markets and strong broker relationships; holds the Level 6 Diploma in Private Client Investment Advice and Management and also contributes to the AIFM management team.
Financial services professional with experience in investment banking and fund management; formerly held senior roles at Lazard and Argo Capital and now serves as a non-executive director focusing on governance and risk oversight.
Qualified solicitor and former Commercial and Banking Counsel at TSB who later became an investment manager, launched a Cayman fund, and advises private clients, with various trustee and non-executive roles.
CEO and former CFO of Shard Capital, previously in senior regulatory and operational roles at Barclays Capital and Evolution Securities; a Chartered Accountant.
What they invest in
from 12 of 31 portfolio companiesAI & Machine Learning ×10Enterprise Software ×7Deep Tech ×4Developer Tools ×3SaaS ×3Data & Infrastructure ×2Future of Work ×2IoT ×2
HQs:United Kingdom×5Ireland×1United States×1
Investments · 31 tracked
founders shown can be your intro pathAstut develops a hybrid AI system for supporting high stakes unseen decisions (HSUD), where organisations face one-off, irrevocable strategic choices with no prior outcomes to learn from.
AI & Machine LearningDeep TechEnterprise Software
Pete Grindrod(CEO)Sharon Whiteside(Head of Data & Analytics, CTO)
Co-investorsFuture Planet CapitalOxford University InnovationUK Innovation & Science Seed FundSure Valley Ventures
CameraMatics develops a cloud platform for fleet vehicle operations management that integrates IoT data to help fleet operators reduce risks including insurance and staged accidents.
AI & Machine LearningCloud ComputingEnterprise SoftwareIoTLogistics & Supply ChainMobility & TransportationSaaSDublin, IE
Mervyn O'Callaghan(Founder)inSimon Murray(Founder)in
Co-investorsSure Valley VenturesBlume EquityEnterprise IrelandIreland Strategic Investment FundPuma Private EquitySalica Investments
ENGAGE is a VR/AR platform for enterprise immersive training, collaboration, and professional development, letting organizations run networked virtual environments, build digital twins, and create AI-powered interactive experiences.
EdTechEnterprise SoftwareFuture of Work
Co-investorsSeneca Partners
FloxMind provides a hardware-agnostic intelligence platform for orchestrating robotic automation in warehouses, serving third-party logistics providers and brands.
AI & Machine LearningEnterprise SoftwareLogistics & Supply ChainRobotics
Yanwen Chen(Co-Founder & CEO)inQuirino Zagarese(Co-Founder & CTO)in
Co-investorsAtlas Ventures (UK)Fuel VenturesHeartfelt CapitalHEARTFELT_Prequel VenturesSure Valley Ventures
Ittybit builds a private, searchable media library that lets teams index their video content and extract structured data from it.
AI & Machine LearningDeveloper ToolsMedia & Entertainment
Co-investorsGMG VenturesMercuri.vcOxfordSure Valley Ventures
Jentic offers a platform for assessing APIs and deploying them into production, aimed at developers and technical teams.
AI & Machine LearningDeveloper ToolsEnterprise SoftwareSaaS
Dorothy Creaven(Founder)Michael Cordner(Founder)Sean Blanchfield(Founder)Tilman Schaefer(Founder)
Co-investorsSure Valley VenturesElkstone Capital PartnersMS&AD VenturesShuttle FundTechOperators Venture Capital
Literal Labs develops logic-driven AI technology, positioning its work as an alternative approach to machine learning.
AI & Machine LearningDeep TechIoT
Noel HurleyinLeon FeddeninProfessor Alex YakovlevProfessor Rishad Shafik
Co-investorsGMG VenturesMercuri.vcNorthern GritstoneSure Valley Ventures
Napster provides AI-powered platforms that connect users with specialized expertise through conversational AI agents with video presence and persistent memory.
AI & Machine LearningCreator EconomyEnterprise SoftwareFuture of WorkSaaS
Edo Segal(Chief Technology and Product Officer)in
Co-investorsAlumni VenturesArrington CapitalBorderless VentureClaritas CapitalF-Prime CapitalFounders Factory+6 more
Precog provides automated data integration (ELT) using multi-dimensional algebra and AI-powered schema detection to transform complex object data from APIs, SaaS applications, and IoT platforms into business-ready data.
AI & Machine LearningData & InfrastructureEnterprise SoftwareFintechBoulder, US
Jeff Carr(Founder)inMatthew Bellows(Chief Executive Officer)in
Co-investorsCircadian VenturesFirstMile VenturesGreater Colorado Venture FundMatchstick VenturesRange VCStreamlined Ventures+5 more
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Recurvia builds Metrana, an experiment-tracking and observability tool originally created for its own AI research on Paramorph, offering metric logging at large scale, first-class support for reinforcement learning workloads, and AI-native analysis with autonomous experimentation.
AI & Machine LearningData & InfrastructureDeveloper ToolsLondon, GB
John Torr(Founder)in
Co-investorsAmadeus Capital Partners
VividQ develops computational holography software, including an end-to-end holographic software framework and algorithms for high-quality holographic displays.
Deep TechGamingHardwareCambridge, GB
Aleksandra PedraszewskainTom Durrantin
Co-investorsAPEX VenturesCambridge Angels groupMiyako CapitalUTECUTokyo Innovation Platform Co. Ltd.Foresight Group+2 more
Vizgard builds platform-agnostic AI vision software that adds autonomous threat detection and tracking to defence and security cameras, drones, and sensors.
AI & Machine LearningDeep TechDefense Tech
Alex Kehoe
Co-investorsOxford Investment Opportunity Network (OION)Sure Valley Ventures
Other
Tracked investments with no reachable website or further public details — typically companies that wound down, renamed, or were absorbed.
ArtomatixBeCertainCapablyCapturElelemEveryangleGetVisibilityJaidManamindPurple TransformRalioRetinizeSmarttech247StylusVologramsVortexWiaXyloZenos
Exits · 1
1 acquisitionsNapster (Exited) Music streaming serviceacq. by Infinite Reality
Portfolio news
latest coverage across their companiesLiteral Labs · finsmes.com · Jun 2, 2025
Principals & officers · per Companies House
what is this? ⓘCorporate secretary · since 2021
Director · British · since 2019
Director · Irish · since 2017
Director · British · since 2018
Frequently asked questions
- How many investments has Sure Ventures plc made?
- Sure Ventures plc has 31 tracked investments, 1 of which have exited.
- What stage does Sure Ventures plc invest at?
- Sure Ventures plc invests at the Seed stage.
- What sectors does Sure Ventures plc focus on?
- Sure Ventures plc focuses on AI & Machine Learning, Cybersecurity, Deep Tech, Fintech, IoT, SaaS.
- Where is Sure Ventures plc located?
- Sure Ventures plc is headquartered in London, GB.
- Who does Sure Ventures plc co-invest with?
- Sure Ventures plc most often shares deals with Sure Valley Ventures, GMG Ventures, Mercuri.vc, among 43 tracked co-investors.
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