Pura
5 known investors
Find your way into Pura
Pura manufactures and sells smart home diffusers paired with a mobile app and marketplace that lets consumers select from over 300 premium fragrances and automate scent delivery. The company targets home fragrance users who value convenience, clean ingredients, and customizable scenting experiences.
Founders & leadership
Investors · 5
Funding
SEC filings, press & company announcements- Undisclosed amountSeedFeb 2020Source ↗
Source: company announcements and press reports — follow each round's link for the claim.
Competitors · 2
by search overlapUlta Salon Cosmetics Fragrance912 shared keywordsUlta Beauty is an international specialty beauty retailer offering cosmetics, fragrance, skin care, wellness, hair care products, and salon services from over 600 brands across more than 1,500 locations primarily in the U.S., with additional operations in the U.K., Ireland, Mexico, and the Middle East.
NEST New York631 shared keywordsNEST New York sells home and personal fragrance products, including scented candles and related items featuring blended notes such as wild plum, cinnamon, and cashmere wood. It markets these fragrance products directly to consumers.
Companies competing with Pura for the same Google search keywords, organic and paid, via search-intersection analysis.
In the news
Frequently asked questions
- What does Pura do?
- Pura manufactures and sells smart home diffusers paired with a mobile app and marketplace that lets consumers select from over 300 premium fragrances and automate scent delivery. The company targets home fragrance users who value convenience, clean ingredients, and customizable scenting experiences.
- Who founded Pura?
- Pura was founded by Bruno Lima, Richie S..
- Who are Pura's investors?
- Pura's investors include Campus Founders Fund, Interplay Ventures Early Stage Management Llc, Kickstart, Service Provider Capital, STARTUP IGNITION VENTURES.