Pura
Orem, US · Founded 2015 · 10 known investors
Find your way into Pura
Sign up to see every warm intro you have to Pura
- Paths you didn't know you had: your email and LinkedIn already hold routes to the Pura team. We find them for you
- 2nd- and 3rd-degree connections: the friend-of-a-friend routes that take hours to manually find through your inbox or LinkedIn
- Answers now, not in days: momentum is everything in a raise. Skip asking around whether someone knows someone
Days of research, done the moment you sign in, with every route ranked by how warm it is.
Pura manufactures and sells smart home diffusers paired with a mobile app and marketplace that lets consumers select from over 300 premium fragrances and automate scent delivery. The company targets home fragrance users who value convenience, clean ingredients, and customizable scenting experiences.
Founders & leadership
Pura was founded in 2015 by Richie Stapler, Bruno Lima, and Richie S..
Investors · 10
How we know: Break Trail Ventures's portfolio page · the VCSheet dataset · Not right? Tell us
How we know: Interplay Ventures Early Stage Management Llc's portfolio page · the VCSheet dataset · Not right? Tell us
How we know: Kickstart's portfolio page · the VCSheet dataset · Not right? Tell us
How we know: Service Provider Capital's portfolio page · the VCSheet dataset · Not right? Tell us
How we know: STARTUP IGNITION VENTURES's portfolio page · Not right? Tell us
How we know: Tamarak Capital's portfolio page · Not right? Tell us
How we know: ventureburn.com · Not right? Tell us
Funding
SEC filings, press & company announcements$4.9M disclosed across 2 of 5 rounds · 2018–2025
▶$4.1MraisedNov 2019 · 19 investors · OtherRule 506(b)
- Nate WalkingshawDirector
- Richie StaplerExecutive Officer, Director
- Curt RobertsDirector
- Bruno LimaExecutive Officer, Director
- Offering amount
- $4.4M
- Amount sold
- $4.1M
- First sale
- Nov 2019
- Incorporated
- Corporation, Delaware, 2015
- Federal exemptions
- 06b
▶$750KraisedDec 2018 · 3 investors · OtherRule 506(b)
- Bruno LimaExecutive Officer, Director
- Nate WalkingshawDirector
- Richie StaplerExecutive Officer, Director
- Offering amount
- $1M
- Amount sold
- $750K
- First sale
- Nov 2018
- Incorporated
- Corporation, Delaware, 2015
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Related companies · 2
Companies working in the same space as Pura.
Frequently asked questions
- What does Pura do?
- Pura manufactures and sells smart home diffusers paired with a mobile app and marketplace that lets consumers select from over 300 premium fragrances and automate scent delivery. The company targets home fragrance users who value convenience, clean ingredients, and customizable scenting experiences.
- Who founded Pura?
- Pura was founded by Richie Stapler, Bruno Lima, Richie S. in 2015.
- Who are Pura's investors?
- Pura's investors include Break Trail Ventures, Campus Founders Fund, Interplay Ventures Early Stage Management Llc, Kickstart, Rolling Fun GP, Sandlot Ventures, Service Provider Capital, STARTUP IGNITION VENTURES and 2 more.
- How much funding has Pura raised?
- Pura has disclosed $4.9M raised across 2 of its 5 known rounds.
- Where is Pura headquartered?
- Pura is headquartered in Orem, US.





