VideoPeel

VideoPeel, operated by Product Peel, Inc., is a software platform that lets organizations request, collect, manage, analyze and publish video responses from customers, job candidates, employees, students, research participants and other audiences. Campaigns are distributed through a single shareable link or QR code, and participants record from any desktop, laptop, tablet or phone browser without downloading an app or creating an account. Campaigns can combine multiple video prompts with text, multiple-choice, address, photo and file fields, and can be branded with a customer's logo, colors, custom URL, instructional video, terms and thank-you page, with optional deadlines that display a countdown.

Beyond collection, the platform transcodes, encrypts, transcribes and stores submissions in a private media library with tagging, filtering, search, bulk download and CSV export. Editing tools add logos, titles and caption styles (karaoke, word-by-word, minimalist, bold, white background), export in landscape, portrait or square, and translate videos into languages including Spanish, Portuguese, French, German, Italian, Japanese, Korean, Chinese and Hindi. VideoPeel AI analyzes selected videos for language fluency, confidence, behavioral assessment, sentiment, emotion, themes, summaries, recommendations and issue identification, and generates clips and reports. Publishing options include hosted watch pages, a customizable external video library, and embeddable video carousel and video wall widgets for websites and Shopify stores.

The platform also handles rights and permissions (customizable privacy policy and terms, checkbox or e-signature consent, per-submitter records), automated gift-card rewards issued after a response is approved, more than 50 ready-made campaign templates, Zapier integration, API access, SSO and white labeling at the enterprise level. VideoPeel Audiences recruits consumers, professionals, influencers and businesses as research participants, selectable by demographics, company, industry, occupation and title.

Founding story

Cofounder and CEO Patrick Tedjamulia has said he left Facebook, where he led product marketing for Facebook ads management and insights, after concluding that consumers were losing trust in advertising and that businesses lacked authentic content to tell their story. The company began with the idea of making it easy for businesses to collect authentic video from real people by sending a link and letting recipients respond on their own device.

Business model

Self-serve and sales-assisted SaaS subscriptions, with a free tier and paid plans, plus a custom-priced enterprise tier that adds managed services, custom integrations and white labeling. Participant recruiting through VideoPeel Audiences is charged per respondent, and automated gift-card rewards are paid only for approved responses.

Tiered recurring subscriptions: Free ($0), Basic ($9.99/month or $4.99/month billed annually), Pro ($69/month or $49/month annually), Premium ($149/month or $99/month annually), and custom-priced Enterprise. Tiers are gated by video submission volume, number of campaigns, account users, caption/translation credits and access to AI, editing, publishing and integration features.

Traction

The site states VideoPeel is trusted by over 10,000 companies and cites an average video submission rate of 25%. At the time of its 2020 funding announcement, the company said it had captured and published video testimonials and reviews for thousands of businesses and that its videos had been viewed more than 10 million times. Customer-reported outcomes include a global talent firm collecting over 60,000 video interviews and an eCommerce case study citing an 8%+ conversion increase.

Latest developments

Recent product releases described on the company blog include Video Editing & Branding (adding logos, titles, captions and translations to collected videos inside the platform), campaign Closing Dates with participant-facing countdowns and automatic cutoff of submissions, and the repositioning of the product as a Video Intelligence Platform. Current offerings also include automated gift-card rewards and VideoPeel Audiences for participant recruiting.