Fundraising Fox

Sol Trujillo

Investor

Co-founder at L'ATTITUDE Ventures

Los Angeles

Writes $100K – $5M checks · typically $1.5M

About

Solomon (Sol) D. Trujillo is a business executive who has served as CEO of three large global companies across different regions in the communications, media, and technology sectors. He has held board director roles at firms including Bank of America, PepsiCo, and Target, and currently sits on the board of Western Union. He founded and chairs the Trujillo Group, LLC, co-founded and chairs the Latino Donor Collaborative, and co-founded both L'ATTITUDE and L'ATTITUDE Ventures, a fund focused on early-stage US Latino-led and owned businesses.

Contact· published on Sol's own website

Invests in

Impact & Social Good

Experience

  1. Experience VelocityFoundercurrent2025 — presentLos Angeles, California, United States
  2. Experience VelocityCo-Founder2018 — 2026
  3. L'ATTITUDE VENTURESCo-Foundercurrent2019 — presentSan Francisco Bay Area
  4. EncantosChairmancurrent2020 — present
  5. Latino Donor CollaborativeCo-Founder Latino Donor Collaborative (LDC)current2010 — presentLos Angeles, California, United States
  6. TruCo Technology, LLCChairman and CEOcurrent2014 — presentGreenwood Village, CO
  7. Trujillo Investments Group, LLCChairmancurrent2003 — present
  8. TelstraChief Executive Officer2005 — 2009Australia
  9. Orange PLCChief Executive Officer2003 — 2004
  10. Graviton, Inc.Chairman, President and Chief Executive Officer2001 — 2003
  11. US West, IncChairman and Chief Executive Officer1999 — 2000
  12. US West, Inc.President and Chief Executive Officer1998 — 1999
  13. US West CommunicationsPresident and Chief Executive Officer1995 — 1998
  14. US West Marketing ResourcesPresident and Chief Executive Officer1992 — 1995
  15. US West CommunicationsMarketing, Regulatory, Operations & GM positions1974 — 1992

Skills & more

Solutions Marketing19Business Strategy35Telecom Infrastructure10Marketing27Broadband9Leadership27Telco24

From Sol's professional profile.

Deals · 1

Encantos Media Studios PBCBoard seat

via L'ATTITUDE Ventures · filed Nov 2020 · $8.8M raise

Attribution from SEC filings, press coverage, and firm rosters.

Colleagues at L'ATTITUDE Ventures

Alexander Noris
Associate at L'ATTITUDE Ventures
Cecilia Sanchez
Senior Associate at L'ATTITUDE Ventures
Cecilia Sánchez
Senior Associate at L'ATTITUDE Ventures
Christy Fernandez-Cull
Technology Advisor at L'ATTITUDE Ventures
Diana Hernandez
Investor at L'ATTITUDE Ventures
Elisa Sepulveda
Principal at L'ATTITUDE Ventures
Fabian Ronisky
Principal at L'ATTITUDE Ventures
Fabián Ronisky
Senior Associate at L'ATTITUDE Ventures

Network1

Freada Kapor KleinScout
Founding Partner at Kapor Capital

Investors connected to Sol in public investor directories — a warm-intro map.

Frequently asked questions

Who is Sol Trujillo?
Solomon (Sol) D. Trujillo is a business executive who has served as CEO of three large global companies across different regions in the communications, media, and technology sectors. He has held board director roles at firms including Bank of America, PepsiCo, and Target, and currently sits on the board of Western Union. He founded and chairs the Trujillo Group, LLC, co-founded and chairs the Latino Donor Collaborative, and co-founded both L'ATTITUDE and L'ATTITUDE Ventures, a fund focused on early-stage US Latino-led and owned businesses.
Where does Sol Trujillo work?
Sol Trujillo is Co-founder at L'ATTITUDE Ventures.
What does Sol Trujillo invest in?
Sol Trujillo invests in Impact & Social Good.
What check size does Sol Trujillo write?
Sol Trujillo typically writes checks of $100K – $5M.
What boards does Sol Trujillo sit on?
Sol Trujillo holds tracked board seats at Encantos Media Studios PBC.
Where did Sol Trujillo go to school?
Sol Trujillo studied at University of Wyoming (MBA, Finance); University of Wyoming (BS, Business); Miami Dade College (Honorary Doctorate).

Same school

Also attended University of Wyoming4

Laura SwanInvestor at Sand Hill AngelsCindy CarusoFounder at Caruso VenturesGeorge VotroubekFounder at Helion EnergyPunit Singh SoniFounder at Suki Redwood City

Also attended Miami Dade College5

Lauren ArribasInvestor at GreycroftRalph QuinteroCommunity at Thundermark CapitalSabrina SoriOffice Manager at Roo CapitalDavid AkininFounder at JABUAndrés González - OlaecheaFounder at GoJom

Also attended University of Colorado Boulder178

Steve WozniakCo-founder of AppleChris RustCo-Founder and Partner at Clear VenturesSydney EberhardtInvestor at True VenturesBob ThomasPartner at OxxKirsten SuddathInvestor at Next Frontier CapitalJeff RoseAdvisor at AI Capital

+ 172 more

Shared employers

Also worked at Latino Donor Collaborative2

Chassitty SaldanaMarketing at SUPPLY CHANGE CAPITALPete AmaroManaging Partner at L'ATTITUDE Ventures

Also worked at Telstra28

Matthew KoertgeManaging Director at Titanium VenturesSteve SchmidtGeneral Partner at Titanium VenturesMarcus BartramGeneral Partner at Titanium VenturesPhil MorlePartner at Main Sequence VenturesLorenzo ManesHead of Operations at Rialto VenturesCallan SchebellaProduct at Tidal Ventures

+ 22 more

Also worked at Orange PLC62

Alexis Le-QuocCo-founder & CTO of DatadogBenedict EvansWrites a weekly technology newsletter read by close to 200,000 peopleRakesh MurriaCOO at Nauta CapitalBen SmithTechnology Partner at Inreach VenturesPascal Levy-GarbouaVenture Partner at Long Journey VenturesAymerik RenardGeneral Partner at HCVC

+ 56 more