Direct to Consumer Startups

Allset is a marketplace connecting restaurants and local diners that provides online ordering and contactless dining solutions. The platform serves both individual customers seeking fast pickup and local discovery, and companies offering employee meal benefits.

9 investors

Archer Roose produces canned wines made from sustainably grown grapes, with no added sugar, gluten-free and vegan options. The brand sells award-winning wines to consumers and distributes through retail stores and restaurants.

9 investors

Billie is a direct-to-consumer body brand offering shaving products, including its award-winning razor, and bodycare essentials such as body wash, lotion, and deodorant. Its products focus on skincare and preventing skin bumps for everyday personal care routines.

9 investors

Crown Affair sells haircare products, including a lightweight leave-in conditioning cream designed to hydrate damp or dry hair, reduce frizz, and support less breakage. Its products are intended for consumers across all hair types.

9 investors

Eterneva creates memorial diamonds grown from the cremated ashes of deceased people and pets, offering an interactive process, jewelry collections, and pre-planning options to help families honor loved ones. The company operates in the end-of-life and memorial products industry, selling directly to consumers.

9 investors

Evolv Life develops orally-delivered biomimetic peptides that activate the body's own GLP-1 and GIP pathways to support appetite control, weight loss, and metabolic health without prescriptions or stimulants. It markets these consumer tablets as a new category positioned between supplements and drugs, including an oral GLP-1 biomimetic and a peptide for hair.

9 investors

Glossier is a beauty brand that develops skincare and makeup products, including formulations and packaging, sold directly to consumers. It grew out of the beauty website and community Into The Gloss and follows a "Skin First. Makeup Second" philosophy.

9 investors

Hungryroot is a personalized meal and grocery service that combines the convenience of meal kits with the variety of a grocery store, allowing customers to set their own budget and receive curated meals and ingredients matched to their dietary preferences.

9 investors

Little Spoon is a direct-to-consumer subscription service delivering organic baby and toddler food, including infant formula, purees (Babyblends), finger foods, cereal, puffs, smoothies, and kids' meals and snacks. Products are tested for 500+ toxins and contaminants and delivered across the continental US.

9 investors

Maude is a sexual wellness company that designs and sells body-safe intimacy and personal care products, guided by a medical advisory board. It focuses on modern, inclusive, affordable products for all people, and supports sexual health education.

9 investors

Nom Nom produces fresh dog food, supplements, and nutritional support products for pet owners. The company manufactures and delivers subscription-based meals through centralized kitchens and a direct-to-consumer model.

9 investors

Parachute Home designs bedding, bath, and home essentials such as linen sheets, towels, robes, and mattresses, using premium materials like European flax and Turkish cotton. The brand sells directly to consumers, with products designed in Los Angeles and made by craftspeople internationally.

9 investors

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9 investors

Proven is a data-driven skincare company that creates personalized skincare products based on over 47 factors about an individual's skin, genetics, lifestyle, and environment. Its formulations draw on the proprietary Skin Genome Project, a beauty database built in-house containing more than 20 million consumer datapoints and scientific research.

9 investors

Pura manufactures and sells smart home diffusers paired with a mobile app and marketplace that lets consumers select from over 300 premium fragrances and automate scent delivery. The company targets home fragrance users who value convenience, clean ingredients, and customizable scenting experiences.

9 investors

Quince is a direct-to-consumer clothing and home goods brand that sells sustainably manufactured essentials at affordable prices by eliminating supply chain intermediaries. The company sources premium materials like organic cotton and recycled polyester from ethical factories and sells directly to consumers, emphasizing quality, sustainability, and fair labor practices.

9 investors

Tapcart is a mobile commerce platform that helps Shopify brands build custom shopping apps to strengthen customer relationships and increase sales. The platform serves fast-growing ecommerce merchants seeking to deliver a differentiated mobile shopping experience.

9 investors

The Black Tux offers premium formal wear for men through rental and retail options, combining high-end quality with rental convenience for weddings and formal occasions.

9 investors

The Honest Company makes consumer personal care and baby products, including flushable wipes, marketed as clean-formula items that are toxicologist-audited, dermatologist-tested, cruelty-free, and made without synthetic fragrances.

9 investors

Thistle makes and delivers plant-forward, organic meals and juices designed for health and sustainability. The company serves health-conscious consumers seeking convenient whole-food nutrition while minimizing environmental impact.

9 investors

Thrasio is an ecommerce and technology company staffed by ecommerce and tech specialists focused on improving products and consumer experiences.

9 investors

XOXO makes prebiotic sparkling sodas containing 6g of prebiotic fibre and low sugar, sold in seven fruit flavours as a gut-health-focused alternative to regular soda. The drinks are available online and in UK retailers including Sainsbury's, Ocado, Whole Foods, and Holland & Barrett.

9 investors

PETOKOTO operates a Japanese-language media site about living with dogs and cats, covering topics like adopting rescue pets, pet-friendly accommodations, cat breeds, and pet goods. It also offers PETOKOTO FOODS, a domestically made, handcrafted dog food developed by the company's in-house veterinarians.

9 investors

Atoms designs and sells lightweight footwear featuring antimicrobial copper linings, foam midsoles, and stretch laces. The company markets its shoes directly to consumers, including a limited-edition "Model 000" in Meteorite Gray produced in collaboration with a privacy-first browser.

8 investors