Direct to Consumer Startups
3,250 companies tagged Direct to Consumer, with their investors and founders.
Billie is a direct-to-consumer body brand offering shaving products, including its award-winning razor, and bodycare essentials such as body wash, lotion, and deodorant. Its products focus on skincare and preventing skin bumps for everyday personal care routines.
6 investors
Birchbox curates and delivers personalized beauty products monthly to consumers, offering discovery of curated beauty and grooming items. The company operates a direct-to-consumer subscription model centered on personalized product selection and inclusivity.
6 investors
Blue Nile is an online retailer of diamonds, engagement rings, wedding bands, and fine jewelry featuring diamonds, pearls, and gemstones in precious metals. The company serves consumers shopping for engagement rings, wedding jewelry, and fine jewelry gifts through its website and physical showrooms.
6 investors
Character sells "do-it-with-me" home improvement kits for projects such as faucet and showerhead installation, bundling supplies with how-to videos and text-based access to a support team. It offers a virtual Expert Support team that helps customers research, prepare, and answer questions during projects seven days a week.
6 investors
CookUnity is a subscription meal delivery service that lets customers select from weekly plans of chef-prepared dishes, which are handcrafted locally to order and delivered fresh, ready to heat in about two minutes. It operates in the prepared-meal, direct-to-consumer food space.
6 investors
Crown Affair sells clean haircare products, including styling tools and hair formulas designed to restore hair hydration, softness, and shine. It offers direct-to-consumer items such as microfiber towels and other haircare essentials.
6 investors
Cuyana is a direct-to-consumer luxury leather goods and accessories brand that designs customizable bags and accessories made from sustainable materials. The company partners with heritage craftspeople globally and emphasizes durability, circularity, and responsible production practices.
6 investors
Eyewa is an online eyewear retailer selling contact lenses, sunglasses, and glasses, with a click-and-collect option across 260+ stores. It serves consumers in the UAE and operates its own product brands such as 30Sundays and Layala.
6 investors
FIGS designs and sells medical uniforms and apparel for healthcare professionals using proprietary technical fabric technology. The company focuses on combining design, comfort, and function in workwear for the modern healthcare workforce.
6 investors
Goodles produces snacks and gives away at least 1% of products sold to organizations addressing food insecurity, focusing on supporting children's nutrition and well-being.
6 investors
Goodmylk makes plant-based alternative milk and related products using only whole-food ingredients, avoiding binders, thickeners, emulsifiers, and preservatives. It sells consumer dairy-alternative food products.
6 investors
IPSY is a subscription-based beauty membership that delivers monthly boxes of curated cosmetics and beauty products to consumers. It operates a community-driven, personalized beauty discovery service for individual beauty enthusiasts.
6 investors
Joe & Bella is an adaptive apparel brand that designs clothing with features like hidden magnetic closures, side zippers, and stretch fabrics to make dressing easier. It serves older adults, people with limited mobility or disabilities, arthritis, and those recovering from surgery, offering men's and women's styles that are eligible for HSA/FSA purchase.
6 investors
Joylux develops a line of consumer products focused on women's intimate and pelvic floor health, created with input from an Ob-Gyn to address changes women experience post-delivery and with age. The company targets women seeking solutions for intimate wellness.
6 investors
kencko makes powdered superfood smoothies produced from flash-frozen and slow-dried real fruits and vegetables with no additives, sold direct-to-consumer via subscription boxes of 28 or 40 servings. The products are marketed as a convenient way to increase daily produce intake for health and wellness.
6 investors
KoRo is an online food retailer selling bulk-packaged groceries and snacks such as nuts, dried fruit, protein products, nut butters and superfood powders directly to consumers. The company also operates physical KoRo Cafés in Berlin, Paris and Milan.
6 investors
Kosas is a cosmetics brand that develops clean, dermatologist-tested makeup formulated with skincare ingredients, offering products with high pigment and long wear designed for sensitive skin. It positions its products in the "clean beauty" category for consumers seeking makeup with skincare benefits.
6 investors
Lightship designs and builds the AE.1, an all-electric travel trailer for the RV market. The company aims to bring electrification to recreational vehicles, designing and manufacturing its trailers in Colorado for consumers taking road trips.
6 investors
Live Tinted is a beauty brand founded around inclusive makeup and skincare products, with roots in the South-Asian beauty community. Its products include multi-use color and complexion items marketed to a diverse range of skin tones.
6 investors
Lykon offers at-home diagnostic self-tests (e.g. blood tests) that are analyzed in a lab to produce personalized nutrition recommendations and plans for goals like digestion, weight loss, and general wellbeing. It sells consumer health products in Germany combining nutritional medicine, behavior-change techniques, and digital tools.
6 investors
Mamaearth sells personal care and beauty products including face washes, shampoos, serums, scrubs, and cosmetics, many formulated with natural ingredients. The brand markets these products directly to consumers, primarily in India.
6 investors
Marley Spoon is a meal kit delivery service that provides fresh food and recipes to consumers. The company operates an affiliate program for content creators and publishers with relevant audiences.
6 investors
Monica + Andy is a family and baby brand that designs baby and children's clothing using GOTS-certified organic fabrics, along with related parenting products and events. It sells directly to parents and families.
6 investors
myLAB Box offers at-home test kits for sexually transmitted infections and related sexual health conditions, letting consumers screen for infections such as chlamydia, gonorrhea, HIV, HPV, and syphilis without visiting a clinic. Its direct-to-consumer kits range from single-condition tests to multi-panel bundles for individuals and couples.
6 investors