Direct to Consumer Startups
3,254 companies tagged Direct to Consumer, with their investors and founders.
Nimble Beauty sells nail polish, offering a range of colors as a beauty and cosmetics product.
6 investors
Oats Overnight makes ready-to-mix, spoon-free overnight oats in customizable flavor bundles, using whole grains and protein sources like whey and pea protein. The direct-to-consumer breakfast products are free of artificial sweeteners, soy, and preservatives, and are certified gluten free and non-GMO.
6 investors
Oishii operates indoor vertical farms that grow premium produce including its Omakase Berry strawberries and RubΔ« Tomato, sold direct to consumers and through retail partners like Whole Foods. The company focuses on sustainable, non-GMO farming and serves the New York metropolitan area and surrounding regions.
6 investors
Omni is a UK-based pet food company that makes novel protein, allergy-friendly food for pets, aimed at improving pet health while reducing environmental impact. It positions itself as an ethical, more sustainable option in the pet nutrition category.
6 investors
Papier is a stationery brand founded in 2015 that sells premium personalised paper products such as notebooks, photo books, and desk accessories, mostly made on-demand. It serves individual consumers as well as retailers and businesses through wholesale, bulk, and corporate gifting options.
6 investors
Parachute Home designs bedding, bath, and home essentials such as linen sheets, towels, robes, and mattresses, using premium materials like European flax and Turkish cotton. The brand sells directly to consumers, with products designed in Los Angeles and made by craftspeople internationally.
6 investors
Poppy provides an online marketplace for wedding florals, connecting couples directly with independent floral designers and farms to reduce costs and increase design flexibility. The company emphasizes sustainable sourcing and eco-conscious practices in the wedding flowers supply chain.
6 investors
Rorra sells water filtration products, including a countertop filtration system and showerhead, available direct-to-consumer with subscription options.
6 investors
Rothy's makes washable shoes and bags produced from recycled materials. The company sells its products directly to consumers.
6 investors
Sanzo makes sparkling beverages featuring Asian fruit flavors such as calamansi, lychee, and yuzu, made with real ingredients and without added sugar. The brand targets consumers seeking authentic Asian flavors in a refreshing drink format.
6 investors
Shameless Pets makes dog and cat treats using upcycled real fruits and vegetables, produced in the USA. The treats are positioned as nutrient-focused, environmentally conscious products for pets of all sizes.
6 investors
Sheets & Giggles manufactures sustainable lyocell bedding made from eucalyptus wood pulp, using significantly less water and energy than conventional cotton production. The company sells direct-to-consumer bedding products with a focus on environmental sustainability and customer service.
6 investors
The Farmer's Dog produces fresh, refrigerated pet food for dogs made with human-grade ingredients and designed to be nutritionally complete. The company serves dog owners seeking alternative nutrition options to traditional processed kibble and canned pet foods.
6 investors
Thistle is a meal delivery service offering ready-to-eat, plant-forward dishes made with fresh ingredients, delivered to consumers on a weekly basis. It targets individuals seeking convenient, healthy eating options.
6 investors
Thriva offers at-home blood testing covering over 75 health markers, with results and personalized health guidance (including integration with data from wearables like Oura). The service is aimed at consumers who want to monitor and manage their own health.
6 investors
Topicals develops skincare products formulated with particular attention to efficacy on deeper skin tones, using clinically-backed ingredients in concentrated formulas. The company serves consumers seeking dermatologically-tested skincare solutions at accessible price points.
6 investors
Wildfang is an apparel brand offering gender-fluid clothing, reinterpreting menswear classics tailored to fit the female form across a range of sizes. It sells directly to consumers who want masculine-edged, inclusive wardrobe options.
6 investors
Windmill sells air conditioning units designed for easy installation, featuring a minimalist aesthetic and a companion app. The consumer hardware products are marketed directly to households.
6 investors
XOXO makes prebiotic sparkling sodas containing 6g of prebiotic fibre and low sugar, sold in seven fruit flavours as a gut-health-focused alternative to regular soda. The drinks are available online and in UK retailers including Sainsbury's, Ocado, Whole Foods, and Holland & Barrett.
6 investors
Aerflo sells a refillable CO2 capsule program for home sparkling water, shipping boxes of 12 capsules that customers mail back once empty for reuse. It positions itself as a lower-waste, plastic-free alternative to single-use carbonation, using paper-based packaging and a subscription-free exchange model.
5 investors
Atoms designs and sells lightweight footwear featuring antimicrobial copper linings, foam midsoles, and stretch laces. The company markets its shoes directly to consumers, including a limited-edition "Model 000" in Meteorite Gray produced in collaboration with a privacy-first browser.
5 investors
Barn & Willow sells custom window treatments β drapes and shades β made from Belgian flax linen and organic cotton fabrics, offered directly to consumers. It provides a Measurement Finder tool, free shipping, design assistance, and a program for interior designers.
5 investors
Basepaws offers at-home DNA test kits for cats and dogs, using an oral swab to provide digital reports on breed mix, genetic health markers, oral health, and physical traits. The service is aimed at pet owners who want data to make informed decisions with their veterinarian about their pet's health.
5 investors
Better Booch produces kombucha with fruit and botanical flavors, sold in recyclable cans as single flavors and variety packs. The direct-to-consumer beverage brand offers Native+ Synbiotics kombucha shipped refrigerated to customers.
5 investors