Thistle
Founded 2013 · 445 employees on LinkedIn · 8 known investors
Thistle makes and delivers plant-forward, organic meals and juices designed for health and sustainability. The company serves health-conscious consumers seeking convenient whole-food nutrition while minimizing environmental impact.
Also known as Thistle
Founders & leadership
Thistle was founded in 2013 by Ashwin Cheriyan and Shiri Avnery.
Investors · 8
Funding
SEC filings, press & company announcements$10.3M disclosed across 1 of 2 rounds · 2021
Source: company announcements and press reports — follow each round's link for the claim.
Company profile
researched Aug 2026Thistle is a direct-to-consumer meal delivery service that ships fully prepared, ready-to-eat meals, snacks and cold-pressed juices to customers' homes or workplaces. Customers select from breakfast, lunch and dinner options across a menu that rotates weekly according to what is in season, with both plant-based and meat protein choices available.
The menus are developed jointly by nutritionists and chefs, and are positioned around a high-protein, high-fiber, whole-food approach. The company states that lunches and dinners contain 20-40g of protein and 10-15g of fiber, that daily protein can reach up to 100g, and that menus incorporate more than 40 superfood ingredients such as turmeric, maca, spirulina, ginger, matcha, chia and moringa. All meals are made without gluten and dairy, using ingredients such as whole grains, quinoa, lentils and chickpeas and dairy substitutes including coconut cream and nut cheeses; vegan options are offered. The company says its meals avoid added sweeteners and preservatives.
Business model
Consumer subscription: customers sign up for recurring weekly deliveries of prepared meals, with the ability to skip a delivery, pause for a week or cancel at any time without a commitment.
Recurring subscription revenue from weekly meal plans, priced from $42 per week or $11.50 per meal.
▸Full profile — market position, technology, go-to-market
Market position
Operates in the prepared, ready-to-eat meal delivery segment, positioning on nutrition standards and budget-friendly pricing relative to other meal delivery options.
Menus designed by in-house nutritionists and chefs around defined macronutrient targets; weekly seasonal menu changes; all dishes made without gluten and dairy; emphasis on whole-food fiber variety, which the company says is clinically proven to improve gut microbiome health within two weeks.
Technology
An online ordering platform through which customers browse the weekly menu, build a customized plan, and manage deliveries including skipping, pausing or cancelling.
Go-to-market
Direct-to-consumer sign-up via the company website, with a subscription flow offering flexible plans and no commitment, supported by third-party press quotes about food quality and value.
Individual consumers seeking convenient prepared meals aligned with high-protein, high-fiber, gluten-free and dairy-free diets, including vegan eaters.
Compiled by commissioned research from 1 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
In the news
▸Research sources · 1
primary sources listed
- Thistlethistle.co · web
1 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Thistle do?
- Thistle is a subscription meal delivery service providing ready-to-eat, chef-designed meals, snacks and cold-pressed juices.
- Who founded Thistle?
- Thistle was founded by Ashwin Cheriyan, Shiri Avnery in 2013.
- Who are Thistle's investors?
- Thistle's investors include Atento Capital, Bloom8, GroundForce Capital, Montage Capital, New Ground Ventures, Siddhi Capital, Launch Angels Funds, Powerplant Ventures.
- How much funding has Thistle raised?
- Thistle has disclosed $10.3M raised across 1 of its 2 known rounds.