Who founded The Honest Company?

The Honest Company was founded by Christopher Gavigan, Brian Lee, Sean Kane, Jessica Alba in 2011.

Who are The Honest Company's investors?

The Honest Company's investors include Farvatn Venture, General Catalyst, ICONIQ, IVP (Institutional Venture Partners), Lightspeed Venture Partners, Misfit Venture Partners, Sfventures Group LLC, Struck Capital and 2 more.

How much funding has The Honest Company raised?

The Honest Company has disclosed $237.8M raised across 3 rounds.

Where is The Honest Company headquartered?

The Honest Company is headquartered in Santa Monica, US.

The Honest Company

Santa Monica, US · Founded 2011 · Delaware corporation · 10 known investors

Find your way into The Honest Company

762 people in our graph share verified history with the The Honest Company team — schools, employers, funds. One of them is your warm intro.

Tamim Mouradunlockedknows Sean Kane · together at PriceGrabber.com (overlapped)

×6knows the team · via The Honest Company

knows the team · via Henry Crown Fellowship Class XIII: 2009 Lucky XIII Class

knows the team · via United States Senate

×3knows the team · via Arthur Andersen, LLC

Honest is a consumer brand offering personal care and baby products made with ingredients audited by toxicologists and tested by dermatologists, formulated without synthetic fragrances and marketed as cruelty-free. It sells directly to consumers seeking cleaner beauty and wellness products.

Consumer Direct to Consumer Wellness & Fitness

Founders & leadership

The Honest Company was founded in 2011 by Christopher Gavigan, Brian Lee, Sean Kane, and Jessica Alba.

Christopher GaviganCo-founder

Brian Lee Co-founderBrian Lee is a marketer with background in electrical and electronic manufacturing. He holds a bachelor's degree in Theological Studies from Concordia Theology Seminary HK and has expertise in AutoCAD, SolidWorks, and plastics engineering.

Sean Kane Co-FounderCo-Founder & President at Smash Kitchen

Jessica Alba FounderJessica Alba founded The Honest Company, a brand providing household and personal care products, and is a former actress and published author.

Craig GatarzExecutive

David ParkerExecutive

Jessica WarrenActress/Entrepreneur

Carla Vernón Chief Executive Officer and Board DirectorCarla Vernón is CEO of The Honest Company, a publicly traded consumer brand specializing in clean personal care and baby products. She previously held senior roles at Amazon overseeing consumables categories and at General Mills as Operating Unit President of the natural and organic portfolio, and holds degrees from Princeton University and The University of Texas McCombs School of Business.

Board

Neil SequeriaBoard director

Eric Liaw Board Member2011–2023Investor at IVP (Institutional Venture Partners)

Greg StangerBoard director

Jeremy Liew Board directorPartner at Lightspeed Venture Partners

Investors · 10

Farvatn Venturelisted by Farvatn VentureBergen

How we know: Farvatn Venture's portfolio page · Not right? Tell us

General Catalystlisted by General CatalystSan Francisco · $30M

How we know: generalcatalyst.com · Not right? Tell us

ICONIQlisted by ICONIQSan Francisco

How we know: ICONIQ's portfolio page · Not right? Tell us

IVP (Institutional Venture Partners)listed by IVP (Institutional Venture Partners)San Francisco · $15M – $75Mvia Eric Liaw · board

How we know: IVP (Institutional Venture Partners)'s portfolio page · board seat on SEC Form D · Not right? Tell us

Lightspeed Venture Partnerslisted by Lightspeed Venture PartnersMenlo Park · $1.7M – $87M

How we know: Lightspeed Venture Partners's portfolio page · Not right? Tell us

Misfit Venture Partnerslisted by Misfit Venture Partners$10K – $25Kvia Lawrence Hsu · inferred

Sfventures Group LLClisted by Sfventures Group LLCSan Francisco

Struck Capitallisted by Struck CapitalSanta Monica · $500K – $2M

How we know: the VCSheet dataset · Not right? Tell us

BAM ElevatereportedChicago

How we know: press coverage · Not right? Tell us

BlackRockreportedMexico City

How we know: press coverage · Not right? Tell us

Reported raises · per SEC filings

Form D private placements

$237.8M disclosed across 3 rounds · 2014–2017

▶$67.8MraisedOct 2017 · 20 investors · Other

Rule 506(b)

Officers, directors & promoters on the filing

Joel CutlerDirector
Christopher GaviganExecutive Officer
Muhammad ShahzadExecutive Officer
Jessica WarrenDirector
Youngme MoonDirector
Brian LeeDirector
Rick RexingExecutive Officer
Patty WuExecutive Officer
Eric LiawDirector
Craig GatarzExecutive Officer
Jeremy LiewDirector
Greg StangerDirector
Janis HoytExecutive Officer
Nikolaos VlahosExecutive Officer, Director, Promoter

Offering amount: $75M
Amount sold: $67.8M
Minimum investment: $1
First sale: Sep 2017
Incorporated: Corporation, Delaware
Federal exemptions: 06b

Full filing on SEC EDGAR ↗

▶$100MraisedAug 2015 · 34 investors · Other

Rule 506(b)

Officers, directors & promoters on the filing

Christopher GaviganExecutive Officer, Promoter
Craig GatarzExecutive Officer
David ParkerExecutive Officer
Jessica WarrenExecutive Officer, Director, Promoter
Brian LeeExecutive Officer, Director, Promoter
Youngme MoonDirector
Neil SequeriaDirector
Eric LiawDirector
Greg StangerDirector
Jeremy LiewDirector

Offering amount: $100M
Amount sold: $100M
Minimum investment: $1
First sale: Aug 2015
Incorporated: Corporation, Delaware, 2011
Federal exemptions: 06b

Full filing on SEC EDGAR ↗

▶$70MraisedAug 2014 · 26 investors · Other

Rule 506(b)

Officers, directors & promoters on the filing

Neil SequeriaDirector
Craig GatarzExecutive Officer
Sean KaneExecutive Officer
Jeremy LiewDirector
David ParkerExecutive Officer
Youngme MoonDirector
Eric LiawDirector
Brian LeeExecutive Officer, Director
Jessica WarrenDirector

Offering amount: $70M
Amount sold: $70M
Minimum investment: $1
First sale: Aug 2014
Incorporated: Corporation, California, 2011
Federal exemptions: 06b

Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

Founder mafia

5 people who came through The Honest Company went on to found or lead other companies.

Jennifer WongHead of MobileFounded AI Fund +1 Sean KaneExecutive OfficerFounded Hellobello +1 Adam B. StruckInvestorFounded Long Island Iced Tea Brian LeeCEO & Co-FounderFounded LegalZoom.com, Inc.Victoria Thain GioiaFinance & StrategyFounded Perelel

Competitors · 4

by search overlap

Baby List2651 shared keywordsBabylist is an online baby registry and shopping platform that helps families register for baby gear and items.

Allure2622 shared keywordsAllure is a beauty journalism publication that provides product reviews, trend reporting, and expert guidance on makeup, hair, skincare, and wellness. The publication serves beauty consumers and industry professionals through its website, social channels, and subscription service.

Walgreens2080 shared keywordsWalgreens operates a pharmacy and retail health and wellness business, offering prescription services, over-the-counter medications, health products, and photo services to consumers.

Ulta Salon Cosmetics Fragrance1833 shared keywordsUlta Beauty is an international specialty beauty retailer offering cosmetics, fragrance, skin care, wellness, hair care products, and salon services from over 600 brands across more than 1,500 locations primarily in the U.S., with additional operations in the U.K., Ireland, Mexico, and the Middle East.

Companies competing with The Honest Company for the same Google search keywords, organic and paid, via search-intersection analysis.

Frequently asked questions

What does The Honest Company do?: Honest is a consumer brand offering personal care and baby products made with ingredients audited by toxicologists and tested by dermatologists, formulated without synthetic fragrances and marketed as cruelty-free. It sells directly to consumers seeking cleaner beauty and wellness products.
Who founded The Honest Company?: The Honest Company was founded by Christopher Gavigan, Brian Lee, Sean Kane, Jessica Alba in 2011.
Who are The Honest Company's investors?: The Honest Company's investors include Farvatn Venture, General Catalyst, ICONIQ, IVP (Institutional Venture Partners), Lightspeed Venture Partners, Misfit Venture Partners, Sfventures Group LLC, Struck Capital and 2 more.
How much funding has The Honest Company raised?: The Honest Company has disclosed $237.8M raised across 3 rounds.
Where is The Honest Company headquartered?: The Honest Company is headquartered in Santa Monica, US.