Thrasio
Walpole, US · Founded 2018 · 15 known investors
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Thrasio is an ecommerce and technology company staffed by ecommerce and tech specialists focused on improving products and consumer experiences.
Also known as Thrasio
Founders & leadership
Thrasio was founded in 2018 by Joshua Silberstein and Carlos Cashman.
Board
Investors · 15
How we know: Act One Ventures's portfolio page · the VCSheet dataset · Not right? Tell us
How we know: Evolution VC Partners's portfolio page · Not right? Tell us
How we know: Silver Lake Partners's portfolio page · Not right? Tell us
How we know: Upper90's portfolio page · a partner's Signal profile · funding news · press coverage · the VCSheet dataset · Not right? Tell us
How we know: Vershina Capital's portfolio page · Not right? Tell us
How we know: offering press articles · funding news · silverlake.com · Not right? Tell us
How we know: a partner's Signal profile · Not right? Tell us
How we know: silverlake.com · Not right? Tell us
How we know: funding news · press coverage · Not right? Tell us
How we know: funding news · Not right? Tell us
Also in the syndicate · 3
Reported raises · per SEC filings
Form D private placements$1.7B disclosed across 8 of 10 rounds · 2019–2026
▶$826.4MraisedOct 2021 · 4 investors · OtherRule 506(b)
- Daniel BoockvarExecutive Officer
- Tom SzkutakDirector
- Jason FingerDirector
- Joe FalcaoExecutive Officer
- David MussaferDirector
- Stephen EvansDirector
- Carlos CashmanExecutive Officer, Director, Promoter
- Michael FaheyExecutive Officer
- Jefferson CaseDirector
- Scott HutchinsDirector
- Todd ZipperDirector
- Jay CoppolettaDirector
- Offering amount
- $1.1B
- Amount sold
- $826.4M
- First sale
- Oct 2021
- Incorporated
- Corporation, Delaware, 2018
- Federal exemptions
- 06b
▶$94.5MraisedApr 2021 · 22 investors · OtherRule 506(b)
- Jay CoppolettaDirector
- Todd ZipperDirector
- Tom SzkutakDirector
- Michael FaheyExecutive Officer
- Joe FalcaoExecutive Officer
- Alex UrdeaDirector
- David MussaferDirector
- Joshua SilbersteinExecutive Officer, Director, Promoter
- Carlos CashmanExecutive Officer, Director, Promoter
- Daniel BoockvarExecutive Officer
- Scott HutchinsDirector
- Offering amount
- $100M
- Amount sold
- $94.5M
- First sale
- Mar 2021
- Incorporated
- Corporation, Delaware, 2018
- Federal exemptions
- 06b
▶$250MraisedFeb 2021 · 50 investors · OtherRule 506(b)
- David MussaferDirector
- Daniel BoockvarExecutive Officer
- Joe FalcaoExecutive Officer
- Michael FaheyExecutive Officer
- Tom SzkutakDirector
- Scott HutchinsDirector
- Carlos CashmanExecutive Officer, Director, Promoter
- Alex UrdeaDirector
- Jay CoppolettaDirector
- Todd ZipperDirector
- Joshua SilbersteinExecutive Officer, Director, Promoter
- Offering amount
- $250M
- Amount sold
- $250M
- First sale
- Feb 2021
- Incorporated
- Corporation, Delaware, 2018
- Federal exemptions
- 06b
▶$210MraisedFeb 2021 · 7 investors · OtherRule 506(b)
- David MussaferDirector
- Daniel BoockvarExecutive Officer
- Joe FalcaoExecutive Officer
- Michael FaheyExecutive Officer
- Scott HutchinsDirector
- Carlos CashmanExecutive Officer, Director, Promoter
- Alex UrdeaDirector
- Jay CoppolettaDirector
- Todd ZipperDirector
- Joshua SilbersteinExecutive Officer, Director, Promoter
- Offering amount
- $260M
- Amount sold
- $210M
- Proceeds to insiders
- $91.1M
- First sale
- Jul 2020
- Incorporated
- Corporation, Delaware, 2018
- Federal exemptions
- 06b
▶$300MraisedFeb 2021 · 8 investors · OtherRule 506(b)
- Joshua SilbersteinExecutive Officer, Director, Promoter
- Carlos CashmanExecutive Officer, Director, Promoter
- Alex UrdeaDirector
- Jay CoppolettaDirector
- Todd ZipperDirector
- Tom SzkutakDirector
- David MussaferDirector
- Daniel BoockvarExecutive Officer
- Joe FalcaoExecutive Officer
- Michael FaheyExecutive Officer
- Scott HutchinsDirector
- Offering amount
- $500M
- Amount sold
- $300M
- First sale
- Feb 2021
- Incorporated
- Corporation, Delaware, 2018
- Federal exemptions
- 06b
▶$30MraisedApr 2020 · 1 investors · OtherRule 506(b)
- Scott HutchinsDirector
- Todd ZipperDirector
- Joe FalcaoExecutive Officer
- Daniel BoockvarExecutive Officer
- Alex UrdeaDirector
- Joshua SilbersteinExecutive Officer, Director, Promoter
- Carlos CashmanExecutive Officer, Director, Promoter
- Jay CoppolettaDirector
- Offering amount
- $75M
- Amount sold
- $30M
- First sale
- Mar 2020
- Incorporated
- Corporation, Delaware, 2018
- Federal exemptions
- 06b
▶$5.3MraisedDec 2019 · 5 investors · OtherRule 506(b)
- Carlos CashmanExecutive Officer, Director
- Jay CoppolettaDirector
- Christyne VachonExecutive Officer
- Todd ZipperDirector
- Joshua SilbersteinExecutive Officer, Director
- Alex UrdeaDirector
- Offering amount
- $15M
- Amount sold
- $5.3M
- First sale
- Nov 2019
- Incorporated
- Corporation, Delaware, 2018
- Federal exemptions
- 06b
▶$6.5MraisedApr 2019 · 45 investors · OtherRule 506(b)
- Joshua SilbersteinExecutive Officer, Director
- Joe FalcoExecutive Officer
- Carlos CashmanExecutive Officer, Director
- Offering amount
- $6.5M
- Amount sold
- $6.5M
- First sale
- Apr 2019
- Incorporated
- Corporation, Delaware, 2018
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Company profile
researched Aug 2026Thrasio is an ecommerce and technology company that owns and operates a portfolio of consumer product brands. Its stated aim is to make widely used consumer products accessible to a broad customer base, with an internal emphasis on consistent product quality across repeat purchases.
The company distributes its brands across more than 150 retailers and marketplaces and describes itself as one of the five largest sellers on Amazon. According to the company, its products are present in over 80 million households, and it estimates that one in two US homes has purchased a Thrasio product over the preceding three years.
Business model
Thrasio operates a portfolio of consumer product brands that it sells directly to consumers through online marketplaces and retail channels, applying in-house ecommerce and technology capabilities across the brands it owns.
Traction
Thrasio reports that its products reach more than 80 million households, that an estimated one in two US homes has bought a Thrasio product in the last three years, and that its brands are sold across more than 150 retailers and marketplaces.
▸Full profile — market position, go-to-market, geography
Market position
Thrasio describes itself as one of Amazon's top five sellers and reports broad household penetration in the US consumer products market.
Thrasio positions itself around scale in online marketplaces — a top-five position among Amazon sellers — combined with a multi-brand portfolio distributed across more than 150 retail and marketplace channels.
Go-to-market
Brands are sold through online marketplaces, most prominently Amazon, alongside more than 150 total retailers and marketplace channels.
Consumers purchasing everyday household and consumer products through online marketplaces and retailers.
Geography
The company's disclosed household-penetration figures reference the United States, and its brands are sold across more than 150 retailers and marketplaces.
Compiled by commissioned research from 1 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Founder mafia
2 people who came through Thrasio went on to found or lead other companies.
In the news
▸Research sources · 1
primary sources listed
- Thrasiothrasio.com · web
1 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Thrasio do?
- Ecommerce and technology company operating a portfolio of consumer product brands sold across Amazon and 150+ retail channels.
- Who founded Thrasio?
- Thrasio was founded by Joshua Silberstein, Carlos Cashman in 2018.
- Who are Thrasio's investors?
- Thrasio's investors include Act One Ventures, Evolution VC Partners, Fika, RiverPark Ventures, Silver Lake Partners, Upper90, Vershina Capital, Advent International and 4 more.
- How much funding has Thrasio raised?
- Thrasio has disclosed $1.7B raised across 8 of its 10 known rounds.
- Where is Thrasio headquartered?
- Thrasio is headquartered in Walpole, US.






