/Companies

Thrasio

Walpole, US · Founded 2018 · 15 known investors

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Thrasio is an ecommerce and technology company staffed by ecommerce and tech specialists focused on improving products and consumer experiences.

Also known as Thrasio

Founders & leadership

Thrasio was founded in 2018 by Joshua Silberstein and Carlos Cashman.

JS
Joshua SilbersteinCo-founder
CC
Carlos CashmanCo-founder
DBDaniel Boockvar
Daniel BoockvarPresident2019–2024Executive Officer at Thrasio Holdings
TZ
Todd ZipperNamed on SEC filing
TS
Tom SzkutakNamed on SEC filing
JF
Joe FalcaoNamed on SEC filing
MF
Michael FaheyNamed on SEC filing
SH
Scott HutchinsNamed on SEC filing

Board

AU
Alex UrdeaBoard director
JC
Jay CoppolettaBoard director
DM
David MussaferBoard director

Investors · 15

Also in the syndicate · 3

Corner CapitalPEAK6 InvestmentsSilver Lakelead

Reported raises · per SEC filings

Form D private placements

$1.7B disclosed across 8 of 10 rounds · 2019–2026

▶$826.4MraisedOct 2021 · 4 investors · Other
Rule 506(b)
Officers, directors & promoters on the filing
  • Daniel BoockvarExecutive Officer
  • Tom SzkutakDirector
  • Jason FingerDirector
  • Joe FalcaoExecutive Officer
  • David MussaferDirector
  • Stephen EvansDirector
  • Carlos CashmanExecutive Officer, Director, Promoter
  • Michael FaheyExecutive Officer
  • Jefferson CaseDirector
  • Scott HutchinsDirector
  • Todd ZipperDirector
  • Jay CoppolettaDirector
Offering amount
$1.1B
Amount sold
$826.4M
First sale
Oct 2021
Incorporated
Corporation, Delaware, 2018
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$94.5MraisedApr 2021 · 22 investors · Other
Rule 506(b)
Officers, directors & promoters on the filing
  • Jay CoppolettaDirector
  • Todd ZipperDirector
  • Tom SzkutakDirector
  • Michael FaheyExecutive Officer
  • Joe FalcaoExecutive Officer
  • Alex UrdeaDirector
  • David MussaferDirector
  • Joshua SilbersteinExecutive Officer, Director, Promoter
  • Carlos CashmanExecutive Officer, Director, Promoter
  • Daniel BoockvarExecutive Officer
  • Scott HutchinsDirector
Offering amount
$100M
Amount sold
$94.5M
First sale
Mar 2021
Incorporated
Corporation, Delaware, 2018
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$250MraisedFeb 2021 · 50 investors · Other
Rule 506(b)
Officers, directors & promoters on the filing
  • David MussaferDirector
  • Daniel BoockvarExecutive Officer
  • Joe FalcaoExecutive Officer
  • Michael FaheyExecutive Officer
  • Tom SzkutakDirector
  • Scott HutchinsDirector
  • Carlos CashmanExecutive Officer, Director, Promoter
  • Alex UrdeaDirector
  • Jay CoppolettaDirector
  • Todd ZipperDirector
  • Joshua SilbersteinExecutive Officer, Director, Promoter
Offering amount
$250M
Amount sold
$250M
First sale
Feb 2021
Incorporated
Corporation, Delaware, 2018
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$210MraisedFeb 2021 · 7 investors · Other
Rule 506(b)
Officers, directors & promoters on the filing
  • David MussaferDirector
  • Daniel BoockvarExecutive Officer
  • Joe FalcaoExecutive Officer
  • Michael FaheyExecutive Officer
  • Scott HutchinsDirector
  • Carlos CashmanExecutive Officer, Director, Promoter
  • Alex UrdeaDirector
  • Jay CoppolettaDirector
  • Todd ZipperDirector
  • Joshua SilbersteinExecutive Officer, Director, Promoter
Offering amount
$260M
Amount sold
$210M
Proceeds to insiders
$91.1M
First sale
Jul 2020
Incorporated
Corporation, Delaware, 2018
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$300MraisedFeb 2021 · 8 investors · Other
Rule 506(b)
Officers, directors & promoters on the filing
  • Joshua SilbersteinExecutive Officer, Director, Promoter
  • Carlos CashmanExecutive Officer, Director, Promoter
  • Alex UrdeaDirector
  • Jay CoppolettaDirector
  • Todd ZipperDirector
  • Tom SzkutakDirector
  • David MussaferDirector
  • Daniel BoockvarExecutive Officer
  • Joe FalcaoExecutive Officer
  • Michael FaheyExecutive Officer
  • Scott HutchinsDirector
Offering amount
$500M
Amount sold
$300M
First sale
Feb 2021
Incorporated
Corporation, Delaware, 2018
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$30MraisedApr 2020 · 1 investors · Other
Rule 506(b)
Officers, directors & promoters on the filing
  • Scott HutchinsDirector
  • Todd ZipperDirector
  • Joe FalcaoExecutive Officer
  • Daniel BoockvarExecutive Officer
  • Alex UrdeaDirector
  • Joshua SilbersteinExecutive Officer, Director, Promoter
  • Carlos CashmanExecutive Officer, Director, Promoter
  • Jay CoppolettaDirector
Offering amount
$75M
Amount sold
$30M
First sale
Mar 2020
Incorporated
Corporation, Delaware, 2018
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$5.3MraisedDec 2019 · 5 investors · Other
Rule 506(b)
Officers, directors & promoters on the filing
  • Carlos CashmanExecutive Officer, Director
  • Jay CoppolettaDirector
  • Christyne VachonExecutive Officer
  • Todd ZipperDirector
  • Joshua SilbersteinExecutive Officer, Director
  • Alex UrdeaDirector
Offering amount
$15M
Amount sold
$5.3M
First sale
Nov 2019
Incorporated
Corporation, Delaware, 2018
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$6.5MraisedApr 2019 · 45 investors · Other
Rule 506(b)
Officers, directors & promoters on the filing
  • Joshua SilbersteinExecutive Officer, Director
  • Joe FalcoExecutive Officer
  • Carlos CashmanExecutive Officer, Director
Offering amount
$6.5M
Amount sold
$6.5M
First sale
Apr 2019
Incorporated
Corporation, Delaware, 2018
Federal exemptions
06b
Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

Company profile

researched Aug 2026

Thrasio is an ecommerce and technology company that owns and operates a portfolio of consumer product brands. Its stated aim is to make widely used consumer products accessible to a broad customer base, with an internal emphasis on consistent product quality across repeat purchases.

The company distributes its brands across more than 150 retailers and marketplaces and describes itself as one of the five largest sellers on Amazon. According to the company, its products are present in over 80 million households, and it estimates that one in two US homes has purchased a Thrasio product over the preceding three years.

Business model

Thrasio operates a portfolio of consumer product brands that it sells directly to consumers through online marketplaces and retail channels, applying in-house ecommerce and technology capabilities across the brands it owns.

Traction

Thrasio reports that its products reach more than 80 million households, that an estimated one in two US homes has bought a Thrasio product in the last three years, and that its brands are sold across more than 150 retailers and marketplaces.

▸Full profile — market position, go-to-market, geography

Market position

Thrasio describes itself as one of Amazon's top five sellers and reports broad household penetration in the US consumer products market.

Thrasio positions itself around scale in online marketplaces — a top-five position among Amazon sellers — combined with a multi-brand portfolio distributed across more than 150 retail and marketplace channels.

Go-to-market

Brands are sold through online marketplaces, most prominently Amazon, alongside more than 150 total retailers and marketplace channels.

Consumers purchasing everyday household and consumer products through online marketplaces and retailers.

Geography

The company's disclosed household-penetration figures reference the United States, and its brands are sold across more than 150 retailers and marketplaces.

Compiled by commissioned research from 1 cited public sources — announcements, filings, and press listed under research sources below.

Key figures

latest reported
Amazon seller rankingJan 2025One of Amazon's top 5 sellers
Retailers and marketplaces carrying brandsJan 2025$150
US households reachedJan 202580,000,000 households

Company-reported or press-reported figures, each dated to when it was claimed — not independently audited.

Founder mafia

2 people who came through Thrasio went on to found or lead other companies.

In the news

▸Research sources · 1

primary sources listed

1 public sources were cited for this profile; the first-party ones are listed here.

Frequently asked questions

What does Thrasio do?
Ecommerce and technology company operating a portfolio of consumer product brands sold across Amazon and 150+ retail channels.
Who founded Thrasio?
Thrasio was founded by Joshua Silberstein, Carlos Cashman in 2018.
Who are Thrasio's investors?
Thrasio's investors include Act One Ventures, Evolution VC Partners, Fika, RiverPark Ventures, Silver Lake Partners, Upper90, Vershina Capital, Advent International and 4 more.
How much funding has Thrasio raised?
Thrasio has disclosed $1.7B raised across 8 of its 10 known rounds.
Where is Thrasio headquartered?
Thrasio is headquartered in Walpole, US.