Fundraising FoxSella Direct Ventures
Corporate VCMilano · Seed–Series A · 7 people tracked
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Investment thesis
Sella Direct Ventures is a strategic corporate venture investor tied to the Sella Group, backing early-stage fintech companies from seed to Series A with an emphasis on late-seed rounds. It typically co-invests as a follower alongside a lead rather than leading rounds, writing checks of roughly €250k-€500k and occasionally taking observer seats. Focus areas include the future of payments, embedded and vertical finance, wealth and market infrastructure, compliance and risk tooling, AI-native financial solutions, and financial infrastructure. The firm also runs a fund-of-funds program, backing emerging and established managers (including solo GPs) whose strategies align with the Sella Group, and offers portfolio companies industry expertise, regulatory insight, and access to a global network including Endeavor and Kauffman Fellows.
Source: firm website, verified Sep 20, 2026.
Team · 7 people
from the firm's website & curated
What they invest in
from 25 of 31 portfolio companiesFintech ×19SaaS ×13Enterprise Software ×8AI & Machine Learning ×7Deep Tech ×3Crypto & Web3 ×2Cybersecurity ×2Developer Tools ×2
HQs:Italy×11Germany×3United States×2Argentina×1Brazil×1France×1
Who they back
founder profiles across 12 portfolio companiesFounding team size:solo founder×32 founders×63 founders×24+ founders×1
Where their founders studiedfrom 13 founders with education data
INSEAD ×2
What their founders studiedfrom 13 founders with field-of-study data
Economics ×4Finance & Accounting ×4Engineering ×3Business & Management ×2Computer Science ×2Mathematics & Statistics ×2Physics ×2
Where their founders worked beforefrom 18 founders with career history
Tribe Capital ×4Forto ×2McKinsey & Company ×2Oltre Impact ×2Slack ×2Tribe Natural Frontier ×2
Investments · 31 tracked
founders shown can be your intro path
A-Cube offers API-based tax compliance software that automates electronic invoicing, e-receipts, e-reporting, and e-archiving, integrating with ERP, e-commerce, and management systems.
Developer ToolsFintechSaaS
Antonino Caccamo(Founder)in
Co-investorsP101 Ventures
Banca AideXa is an Italian digital bank operating since 2021 with a full banking license, providing loans and deposit accounts to micro and small enterprises.
AI & Machine LearningFintechSaaS
Roberto Nicastro(Presidente (Chairman))in
Co-investors360 CapitalGruppo Bertoldi
Angel Invest is a Super Angel Fund that makes early-stage investments in startups, typically writing €125k first checks and backing companies from pre-incorporation through Angel, Pre-seed, and Seed rounds, mainly in AI, FinTech, and DeepTech.
AI & Machine LearningDeep TechFintechBerlin, DE
Co-investorsPeak
Banxware provides embedded lending infrastructure that enables platforms to offer digital business loans to SMEs, handling credit assessment, risk management, and regulatory compliance end-to-end.
AI & Machine LearningEnterprise SoftwareFintechSaaS
Miriam Wohlfarth(Founder)Nicolas Kipp(Founder)
Co-investors13books CapitalD4 VenturesFin CapitalBerliner Volksbank VenturesRedstoneTane Fund+4 more
BonusX is a digital platform that helps Italian users identify and claim government benefits, tax deductions, and incentives, as well as manage associated administrative procedures.
GovTechSaaSItaly, IT
Co-investorsExceptional VenturesGiant Ventures Global LlpGrowth CapitalGrowth Engine
Complaion provides compliance and certification services centered on ISO standards (including 9001, 27001, 42001, 14001, 45001, 50001) with lead auditors and product tools.
AI & Machine LearningCybersecurityEnterprise SoftwareSaaSMilano, IT
Edoardo Tarricone(CEO, Lead Auditor)inMarco Cortinovis(COO, Lead Auditor)inAlessandro Vaccarino(CTO, Lead Auditor)
Co-investorsEnzo VenturesItalian Angels for GrowthItalian Founders FundMoonstone Venture CapitalExor Ventures
FinDynamic is a fintech company offering supply chain finance solutions that help businesses optimize working capital and manage their supplier networks.
Enterprise SoftwareFintechSaaS
Flagright provides transaction monitoring software for financial institutions to detect and manage suspicious activity.
AI & Machine LearningCybersecurityEnterprise SoftwareFintechSan Francisco, US
Baran Özkan(Founder)inMadhu G. Nadig(Founder)in
Co-investorsFrontline VenturesInfinity VenturesMoonfire VenturesPioneerY CombinatorAngel Invest+7 more
Fluent Ventures is a global venture capital firm that invests in proven business models from pre-seed to Series A, focusing on fintech, commerce/marketplace, and healthcare technology (excluding biotech).
Qonto provides a business banking account for companies, combining a business account, financial management tools, and company incorporation services with AI-assisted features.
AI & Machine LearningFintechSaaS
Hercle provides institutional-grade infrastructure that bridges fiat, digital assets, and stablecoins to enable cross-asset, cross-border trading, settlement, and payments in real time.
Crypto & Web3Enterprise SoftwareFintech
Co-investorsF-Prime Capital
Lead Edge Capital is a growth equity investment firm that makes $50 million to $400 million minority and buyout investments in private and public technology companies.
Developer ToolsEnterprise SoftwareSaaS
Co-investorsPeakLead Edge Capital
Neon is a Brazilian digital bank offering fixed-income investment products, including certificates of deposit (CDBs) with daily or scheduled liquidity, protected by the FGC deposit guarantee.
Fintech
Pedro Conrade(Founder)Tim League(Founder)
Co-investorsAcross Capital PartnersBackbone VenturesFlourish VenturesMONASHEESPropel Venture PartnersQuona Capital+7 more
Norrsken VC is an early-stage venture capital firm investing in technology companies addressing large-scale global challenges across energy, industry, and healthcare.
Climate TechDeep TechImpact & Social Good
Co-investors1921 VenturesKfW Capital
Oltre is an Italian impact investment firm that makes venture and growth investments in mission-driven companies.
FintechImpact & Social GoodMilan, IT
Luciano Balbo(Co-Fondatore e Managing Partner)inLorenzo Allevi(Co-Fondatore e Managing Partner)in
Co-investorsCDP Venture Capital
Perpethua is an M&A boutique that advises entrepreneurs and small and medium-sized enterprises on business sale and acquisition transactions, covering both sell-side (business continuity) and buy-side (growth through acquisitions) deals.
Enterprise SoftwareFintech
Pomelo is a modular, API-first payment infrastructure platform powered by AI that enables the issuance, processing, and management of credit and debit cards.
AI & Machine LearningFintechSaaSBuenos Aires, AR
Gastón Irigoyen(CEO & Co-Founder)inJuan Fantoni(CCO & Co-Founder)inHernán Corral(CPO & Co-Founder)in
Co-investorsAlter GlobalBoxGroupClocktower VenturesFJ LabsGraph VenturesIndex Ventures+22 more
Qonto provides an all-in-one business account combining banking, invoicing, bookkeeping, spend management, and cash flow tools for businesses of all sizes.
Enterprise SoftwareFintechSaaSParis, FR
Alexandre Prot(Founder)inSteve Anavi(Founder)in
Co-investorsAlkeon InnovationFlucas VenturesInsight PartnersRTP GlobalRuna CapitalTCV+7 more
Ruya Ventures is a venture capital firm that invests in deep tech founders at the earliest stages, maintaining a highly concentrated portfolio.
Deep Tech
Co-investorsAspire11Multifaceted CapitalSignature Ventures
Satispay is a mobile fintech platform offering payment cards for online and in-store purchases worldwide, split-payment functionality, and investment tools including stocks and ETFs.
ConsumerFintechSaaSMilan, IT
Alberto Dalmasso(Founder)inDario Brignone(Founder)Samuele Pinta(Founder)
Co-investorsAd4VenturesCoatue ManagementGrowth EngineGruppo BertoldiLightrockProximity Capital+5 more
Sella Venture Partners is the venture capital arm of Italy's Sella Group, managing fund-of-funds vehicles that invest in early-stage technology VC funds across North America and Europe.
FintechMilan, IT
Co-investorsFlying Fish Ventures
Smartpricing offers guidance and tools, such as an article and Excel template, for hotels to calculate the fixed and variable costs of putting a room up for sale.
PropTechSaaSTravel & Hospitality
smava operates an online loan comparison platform in Germany that matches consumers with credit offers from over 20 partner banks for personal loans, car financing, debt consolidation, and mortgages.
FintechMarketplacesBerlin, DE
Alexander Artopé(Founder)Eckart Vierkant(Founder)
Co-investorsEarlybird DWES Management GmbH & Co. KGEarlybird Venture CapitalECONA AGKreos CapitalRuna CapitalPhenomen Ventures
Tot provides a digital business banking account with an Italian IBAN, offering commission-free payments (instant transfers, pagoPA, F24), business cards, and included electronic invoicing and expense management.
FintechSaaSMilan, IT
Bruno Reggiani(Founder)in
Tribe Capital is a sector- and stage-agnostic venture capital firm that invests in seed to growth-stage technology companies, focusing on identifying and amplifying early product-market fit.
FintechSector AgnosticSan Francisco, US
Arjun Sethi(Chairman & Co-founder)inJonathan Hsu(Co-founder)inTed Maidenberg(Co-founder)inAlex Chee(Co-founding Partner & CEO of Termina)inJake Ellowitz(Co-founding Partner & CTO of Termina)inBrendan Moore(Co-founding Partner)in
Co-investorsBare VenturesEvolution VC PartnersKensington Capital Partners LimitedNimble PartnersSmartGateVCYildiz Ventures+1 more
Young Platform is a fintech company founded in Turin that offers cryptocurrency investment services to individuals and businesses, aiming to simplify and secure access to digital assets.
Crypto & Web3FintechTurin, IT
Co-investorsSBI Ven CapitalUnited Ventures
Other
Tracked investments with no reachable website or further public details — typically companies that wound down, renamed, or were absorbed.
AbstractionGetvolumeMutuiOnlinePurple KVolume
Portfolio news
latest coverage across their companiesFlagright · fintech.global · Jun 17, 2026
A-Cube · fintech.global · May 6, 2026
Pomelo · insightpartners.com · Jan 20, 2026
Frequently asked questions
- How many investments has Sella Direct Ventures made?
- Sella Direct Ventures has 31 tracked investments, including 2 dated in the last 24 months.
- What stage does Sella Direct Ventures invest at?
- Sella Direct Ventures invests at the Seed, Series A stages.
- What is Sella Direct Ventures's typical check size?
- Sella Direct Ventures typically writes checks of $270K – $540K.
- What sectors does Sella Direct Ventures focus on?
- Sella Direct Ventures focuses on AI & Machine Learning, Crypto & Web3, Cybersecurity, Enterprise Software, Fintech, Impact & Social Good, SaaS, Sector Agnostic.
- Where is Sella Direct Ventures located?
- Sella Direct Ventures is headquartered in Milano, IT.
- Does Sella Direct Ventures lead rounds?
- Sella Direct Ventures typically participates in rounds rather than leading them.
- Who does Sella Direct Ventures co-invest with?
- Sella Direct Ventures most often shares deals with Growth Engine, Gruppo Bertoldi, MONASHEES, among 85 tracked co-investors.
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