🦊/Investors

Sella Direct Ventures

Corporate VC

Pre-Seed–Series A · 7 people tracked

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Investment thesis

The firm pursues venture capital as a way to support technological innovation and turn it into marketable products, viewing venture investing as a foundation for creating and attracting technology companies and driving future economic growth. It offers investors access to high growth in unlisted companies, along with portfolio diversification and reduced correlation to traditional public market investments. Structured as the alternative asset management firm of Sella Group, it manages venture capital investments reserved for professional clients and has historically backed both external fund managers and direct company investments.

Invests inFintechSector AgnosticEuropeItaly

Source: firm website, verified Sep 20, 2026.

Stage
Pre-Seed–Series A
Instruments
Equity
Founded
2019
Tracked investments
30

Team · 7 people

from the firm's website & curated

What they invest in

from 18 of 30 portfolio companies

Fintech ×13SaaS ×9AI & Machine Learning ×6Enterprise Software ×5Deep Tech ×3Cybersecurity ×2Developer Tools ×2Impact & Social Good ×2

HQs:Italy×8Germany×2United States×2Argentina×1Brazil×1France×1

Investments · 30 tracked

founders shown can be your intro path
A-Cubeacubeapi.comin

A-Cube offers API-based tax compliance software that automates electronic invoicing, e-receipts, e-reporting, and e-archiving, integrating with ERP, e-commerce, and management systems.

Developer ToolsFintechSaaS

Antonino Caccamo(Founder)in

Co-investorsP101 Ventures

AideXaaidexa.itin

Banca AideXa is an Italian digital bank operating since 2021 with a full banking license, providing loans and deposit accounts to micro and small enterprises.

AI & Machine LearningFintechSaaS

Roberto Nicastro(Presidente (Chairman))in

Co-investors360 CapitalGruppo Bertoldi

Angel Investangelinvest.ventures

Angel Invest is a Super Angel Fund that makes early-stage investments in startups, typically writing €125k first checks and backing companies from pre-incorporation through Angel, Pre-seed, and Seed rounds, mainly in AI, FinTech, and DeepTech.

AI & Machine LearningDeep TechFintechBerlin, DE

Co-investorsPeak

Banxwarebanxware.comin

Banxware provides embedded lending infrastructure that enables platforms to offer digital business loans to SMEs, handling credit assessment, risk management, and regulatory compliance end-to-end.

AI & Machine LearningEnterprise SoftwareFintechSaaS

Co-investors13books CapitalD4 VenturesFin CapitalHTGFVR Ventures

BonusXbonusx.itin

BonusX is a digital platform that helps Italian users identify and claim government benefits, tax deductions, and incentives, as well as manage associated administrative procedures.

GovTechSaaSItaly, IT

Co-investorsExceptional VenturesGiant Ventures Global LlpGrowth Capital

Complaioncomplaion.comin

Complaion provides compliance and certification services centered on ISO standards (including 9001, 27001, 42001, 14001, 45001, 50001) with lead auditors and product tools.

AI & Machine LearningCybersecurityEnterprise SoftwareSaaSMilano, IT

Edoardo Tarricone(CEO, Lead Auditor)inMarco Cortinovis(COO, Lead Auditor)inAlessandro Vaccarino(CTO, Lead Auditor)

Co-investorsEnzo VenturesItalian Angels for GrowthItalian Founders FundMoonstone Venture CapitalExor Ventures

Flagrightflagright.comin𝕏

Flagright provides transaction monitoring software for financial institutions to detect and manage suspicious activity.

AI & Machine LearningCybersecurityEnterprise SoftwareFintechSan Francisco, US

Baran Özkan(Founder)inMadhu G. Nadig(Founder)inMadhu G Nadig(Founder)in

Co-investorsFrontline VenturesInfinity VenturesMoonfire VenturesY CombinatorHeartcore CapitalIVC

Lead Edge Capitalleadedge.comin

Lead Edge Capital is a growth equity investment firm that makes $50 million to $400 million minority and buyout investments in private and public technology companies.

Developer ToolsEnterprise SoftwareSaaS

Co-investorsPeak

Neonneon.com.br

Neon is a Brazilian digital bank offering fixed-income investment products, including certificates of deposit (CDBs) with daily or scheduled liquidity, protected by the FGC deposit guarantee.

Fintech

Co-investorsAcross Capital PartnersMONASHEESPropel Venture PartnersYellow VenturesAndreessen HorowitzKrafton+1 more

Norrskennorrsken.vc

Norrsken VC is an early-stage venture capital firm investing in technology companies addressing large-scale global challenges across energy, industry, and healthcare.

Climate TechDeep TechImpact & Social Good

Co-investorsKfW Capital

Oltreimpactoltreimpact.comin

Oltre is an Italian impact investment firm that makes venture and growth investments in mission-driven companies.

FintechImpact & Social GoodMilan, IT

Luciano Balbo(Co-Fondatore e Managing Partner)inLorenzo Allevi(Co-Fondatore e Managing Partner)in

Co-investorsCDP Venture Capital

Pomelopomelo.lain𝕏

Pomelo is a modular, API-first payment infrastructure platform powered by AI that enables the issuance, processing, and management of credit and debit cards.

AI & Machine LearningFintechSaaSBuenos Aires, AR

Gastón Irigoyen(Founder)inJuan Fantoni(Founder)in

Co-investorsAlter GlobalClocktower VenturesGraph VenturesIndex VenturesLatitud VenturesMirana Ventures+10 more

Qontoqonto.comin𝕏

Qonto provides an all-in-one business account combining banking, invoicing, bookkeeping, spend management, and cash flow tools for businesses of all sizes.

Enterprise SoftwareFintechSaaSParis, FR

Alexandre Prot(Co-founder & CEO)inSteve Anavi(Co-founder & President)in

Co-investorsAlkeon InnovationFlucas VenturesInsight PartnersRTP GlobalRuna CapitalTCV+7 more

Ruyaruya.ventures

Ruya Ventures is a venture capital firm that invests in deep tech founders at the earliest stages, maintaining a highly concentrated portfolio.

Deep Tech

Co-investorsAspire11Multifaceted CapitalSignature Ventures

Satispaysatispay.comin

Satispay is a mobile fintech platform offering payment cards for online and in-store purchases worldwide, split-payment functionality, and investment tools including stocks and ETFs.

ConsumerFintechSaaSMilan, IT

Alberto Dalmasso(Founder)in

Co-investorsAd4VenturesCoatue ManagementGruppo BertoldiLightrockProximity CapitalAddition+2 more

Smava Gmbhsmava.dein𝕏

smava operates an online loan comparison platform in Germany that matches consumers with credit offers from over 20 partner banks for personal loans, car financing, debt consolidation, and mortgages.

FintechMarketplacesBerlin, DE

Co-investorsEarlybird DWES Management GmbH & Co. KGEarlybird Venture CapitalECONA AGRuna Capital

Tottot.money

Milan, IT

Bruno Reggiani(Founder)

Tribe Capitaltribecap.co

Tribe Capital is a sector- and stage-agnostic venture capital firm that invests in seed to growth-stage technology companies, focusing on identifying and amplifying early product-market fit.

FintechSector AgnosticSan Francisco, US

Arjun Sethi(Chairman & Co-founder)inJonathan Hsu(Co-founder)inTed Maidenberg(Co-founder)Alex Chee(Co-founding Partner & CEO of Termina)inJake Ellowitz(Co-founding Partner & CTO of Termina)inBrendan Moore(Co-founding Partner)in

Co-investorsEvolution VC PartnersKensington Capital Partners LimitedNimble PartnersSmartGateVCYildiz VenturesYolo Investments+1 more

Young Platformyoungplatform.comin𝕏

Young Platform is a fintech company founded in Turin that offers cryptocurrency investment services to individuals and businesses, aiming to simplify and secure access to digital assets.

Crypto & Web3FintechTurin, IT

Co-investorsSBI Ven CapitalUnited Ventures

Other

Tracked investments with no reachable website or further public details — typically companies that wound down, renamed, or were absorbed.

AbstractionFindynamicFluentvcGetpentaGetvolumeHercleMutuiOnlinePerpethuaPurple KSellaSmartpricing

Portfolio news

latest coverage across their companies

Frequently asked questions

How many investments has Sella Direct Ventures made?
Sella Direct Ventures has 30 tracked investments.
What stage does Sella Direct Ventures invest at?
Sella Direct Ventures invests at the Pre-Seed, Seed, Series A stages.
What sectors does Sella Direct Ventures focus on?
Sella Direct Ventures focuses on Fintech, Sector Agnostic.