ECONA AG
Venture capitalBerlin · Seed · 1 people tracked
Investment thesis
ECONA supports ambitious entrepreneurs by providing capital, operational know-how and entrepreneurial experience, acting as a reliable long-term partner. The firm frequently co-founds companies, takes majority positions, and finances businesses through their growth, aiming to maximize their probability of success. Its portfolio spans consumer, direct-to-consumer, food, health/veterinary, insurance, fintech and marketplace businesses, mainly in the DACH region but also internationally (US, Southeast Asia). Since its founding in 1999 ECONA has pursued this hands-on, long-term approach to generate above-average results for the companies in its portfolio.
Source: firm website, verified Aug 7, 2026.
Team · 1 people
from the firm's websiteWhat they invest in
from 2 of 44 portfolio companiesConsumer ×1E-commerce ×1Gaming ×1Marketplaces ×1Retail Tech ×1
HQs:Malaysia×1United States×1
Investments · 44 tracked
founders shown can be your intro pathGermany's first independent energy broker reducing energy costs for SMEs; sold to SWK Energie end of 2019.
New York-based D2C provider of high-quality hearing aids in the US.
ECONA invested in US geodata provider Vicinity Corp (1999 until Microsoft acquisition in 2002), whose products became Bing Maps.
Developer of big-data analytics applications on Apache Flink; sold to Alibaba in 2018.
World's largest social network; ECONA held a stake 2008-2010, sold before the IPO.
Traditional wood-oven bakery producing bread from only flour, water and salt, financed via the Sarah Wiener group.
Leading financial comparison portal in Southeast Asia, based in Kuala Lumpur; exited 2013-2017.
iPrice Group operates a price comparison and shopping platform that helps consumers find the cheapest online prices by aggregating offers from e-commerce partners across Southeast Asia.
E-commerceMarketplacesRetail TechKuala Lumpur, MY
Berlin-based direct-to-consumer pet food brand for dogs and cats.
Food company built on quality, seasonal and regional ingredients; part of ECONA since 2003.
Fast-growing network of veterinary practices and clinics offering succession solutions to practice owners.
Germany's largest business networking platform; ECONA invested from 2004 through the 2006 IPO.
Frequently asked questions
- What stage does ECONA AG invest at?
- ECONA AG invests at the Seed stage.
- What sectors does ECONA AG focus on?
- ECONA AG focuses on AI & Machine Learning, Consumer, Digital Health, Direct to Consumer, E-commerce, Fintech, FoodTech, InsurTech, Marketplaces, Media & Entertainment.
- Where is ECONA AG located?
- ECONA AG is headquartered in Berlin, DE.
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