About
James Campbell is a cofounder of YASO, an e-commerce operating system for global brands operating in China across platforms including Douyin, Tmall, and RED, where he leads product and technology. He previously cofounded TONG, leading a 25-person delivery team across more than 100 brand projects in China. Campbell studied Chinese at Oxford University.
Co-founder at Yaso
Intro paths
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In turn, James can intro founders to Yaso's investors below.
Yaso's investors · 5
Co-founders at Yaso
AK
Adam KnightCo-founder
JP
Jonny PleinCo-founder
Experience
- YASOCofoundercurrent2022 — present
- TONG GlobalBoard Membercurrent2025 — present
- TONG GlobalCofounder2014 — 2025
- The Student ConsultancyConsultant2014Greater Oxford Area
- SDS Ventures Ltd.Intern2013Beijing, China
Skills & more
Time Management12Social Media Marketing4Digital Marketing4Social Media12Research7EditingEvent Planning1TeachingMarketing5Start-ups3Microsoft Office4PowerPoint1
+9 more
Microsoft WordMicrosoft ExcelPhotoshopTeamworkAnalysisManagementChineseEnglishMandarinLanguages Chinese · English
From James's professional profile.
Frequently asked questions
- Who is James Campbell?
- James Campbell is a cofounder of YASO, an e-commerce operating system for global brands operating in China across platforms including Douyin, Tmall, and RED, where he leads product and technology. He previously cofounded TONG, leading a 25-person delivery team across more than 100 brand projects in China. Campbell studied Chinese at Oxford University.
- Where does James Campbell work?
- James Campbell is Co-founder of Yaso.
- What companies did James Campbell found?
- James Campbell founded Yaso.
- Where did James Campbell go to school?
- James Campbell studied at University of Oxford (BA Chinese Studies, Mandarin Chinese); Stanford University Graduate School of Business (Stanford Ignite, Certificate Program in Innovation and Entrepreneurship); Peking University (Mandarin Chinese, Classical Chinese).
Same school
Also attended University of Oxford1,334
Reid HoffmanCo-founder of LinkedIn; Partner at GreylockMichael MoritzFormer Partner at Sequoia Capital; Senior Adviser at Sequoia HeritageBrad GerstnerFounder & CEO of Altimeter CapitalGabriel PereyraCo-founder & President of HarveyDominic JacquessonInvestor at Index VenturesErin Price-WrightInvestor at Index Ventures
+ 1,328 more
Also attended Stanford University Graduate School of Business1,633
Roelof BothaAdvisor & former Steward at Sequoia Capital; SpaceX board memberPeter FentonGeneral Partner at BenchmarkSteve JurvetsonCo-founder of Future VenturesDavid SzeAdvisory Partner at GreylockKatherine BoyleGeneral Partner at Andreessen Horowitz (American Dynamism)Hunter WalkCo-founder & Partner at Homebrew
+ 1,627 more
Also attended Peking University217
Erica WuInvestment Director at Intel CapitalGiuseppe IademarcoHead of Global Partnership at P101 VenturesGaby PanVentures Manager at Qualcomm VenturesLucy BradyHead of Product at Giant Ventures Global LlpMatthew ManalotoMBA Intern at Thomson Reuters VenturesPeng ChengManaging Partner at Sv Tech Ventures, Inc.
+ 211 more
Shared employers
Also worked at YASO11
Esha VatsaInvestor at Mercuri.vcMichele GiddensCEO and Co-Founder at Bridges Fund Management Ltd.Will BrooksFounder and Director at Portfolio VenturesCharlie Weavers-WrightAssociate at HaatchBen LeslieInvestment Director at Puma Private EquityWill NealeInvestor at Learn Capital
+ 5 more