Find your path to James
576 people in our graph share verified history with James — schools, employers, funds. One of them is your warm intro.
Erin Price-WrightunlockedJames: together at University of Oxford (2014–2015)
×8James: together at Stanford University Graduate School of Business
James: together at University of Oxford
×2James: together at Eton College
About
James Campbell is a cofounder of YASO, an e-commerce operating system for global brands operating in China across platforms including Douyin, Tmall, and RED, where he leads product and technology. He previously cofounded TONG, leading a 25-person delivery team across more than 100 brand projects in China. Campbell studied Chinese at Oxford University.
Co-founder at Yaso
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In turn, James can intro founders to Yaso's investors below.
Yaso's investors · 5
Co-founders at Yaso
AK
Adam KnightCo-founder
JP
Jonny PleinCo-founder
Experience
- YASOCofoundercurrent2022 — present
- TONG GlobalBoard Membercurrent2025 — present
- TONG GlobalCofounder2014 — 2025
- The Student ConsultancyConsultant2014Greater Oxford Area
- SDS Ventures Ltd.Intern2013Beijing, China
Skills & more
Time Management12Social Media Marketing4Digital Marketing4Social Media12Research7EditingEvent Planning1TeachingMarketing5Start-ups3Microsoft Office4PowerPoint1
+9 more
Microsoft WordMicrosoft ExcelPhotoshopTeamworkAnalysisManagementChineseEnglishMandarinLanguages Chinese · English
From James's professional profile.
Frequently asked questions
- Who is James Campbell?
- James Campbell is a cofounder of YASO, an e-commerce operating system for global brands operating in China across platforms including Douyin, Tmall, and RED, where he leads product and technology. He previously cofounded TONG, leading a 25-person delivery team across more than 100 brand projects in China. Campbell studied Chinese at Oxford University.
- Where does James Campbell work?
- James Campbell is Co-founder of Yaso.
- What companies did James Campbell found?
- James Campbell founded Yaso.
- Where did James Campbell go to school?
- James Campbell studied at University of Oxford (BA Chinese Studies, Mandarin Chinese); Stanford University Graduate School of Business (Stanford Ignite, Certificate Program in Innovation and Entrepreneurship); Peking University (Mandarin Chinese, Classical Chinese).
Founder mafias
Stanford University Graduate School of Business mafia748
Also came through, then founded or led a company.
Steve JurvetsonMaster of Business Administration (MBA)Founded Future Ventures +1Theresia GouwMBAFounded EarlyTony XuMBAFounded DoorDashDavid VélezMBAFounded Nubank +1IanMaster of Business Administration (M.B.A.)Founded Apex Technology +3Matt RouifStanford Ignite (Summer Institute for Entrepreneurship)Founded Photoroom +3
+ 741 more
University of Oxford mafia622
Also came through, then founded or led a company.
Reid HoffmanM.St.Founded LinkedIn +2Gabriel PereyraDropped outFounded HarveyBrent HobermanMaster of Arts - MAFounded Founders Pledge +4Kevin HartzMstFounded Eventbrite +3William GuttmanM.PhilFounded CurvePoint +3Tom BlomfieldMaster's DegreeFounded Starling Bank +2
+ 615 more
Peking University mafia71
Also came through, then founded or led a company.
Ben JacobsFounded Saturday Landscapes +2Vince NingChina's Economic DevelopmentFounded Nabis +2Chris ThomasStudy AbroadFounded Terrascope +1Marcus LimaSummer CourseFounded Torus +1Ben ColmanPeking UniversityFounded Realitydefender +1Nicholas ManskeHarvard Yenching Institute FellowshipFounded Alariss +1
+ 64 more
Eton College mafia25
Also came through, then founded or led a company.
Brent HobermanFounded Founders Pledge +4Henry Lane FoxFounded Founders Intelligence +2Jeremy HindleFounded Custodian +2Alasdair ThongFounded Ada Ventures +1Spencer MatthewsFounded Drinkclean +1George NorthcottFounded Founders Factory
+ 18 more
Same school
Also attended University of Oxford1,752
Reid HoffmanCo-founder of LinkedIn; Partner at GreylockMichael MoritzFormer Partner at Sequoia Capital; Senior Adviser at Sequoia HeritageGabriel PereyraCo-founder & President of HarveyDominic JacquessonInvestor at Index VenturesErin Price-WrightInvestor at Index VenturesJan HammerInvestor at Index Ventures
+ 1,746 more
Also attended Stanford University Graduate School of Business2,000
Roelof BothaAdvisor & former Steward at Sequoia Capital; SpaceX board memberPeter FentonGeneral Partner at BenchmarkDavid SzeAdvisory Partner at GreylockKatherine BoyleGeneral Partner at Andreessen Horowitz (American Dynamism)Hunter WalkCo-founder & Partner at HomebrewScott SandellExecutive Chairman & Chief Investment Officer at NEA
+ 1,994 more
Also attended Peking University246
Erica WuInvestment Director at Intel CapitalGiuseppe IademarcoHead of Global Partnership at P101 VenturesGaby PanVentures Manager at Qualcomm VenturesLucy BradyHead of Product at Giant Ventures Global LlpPeng ChengManaging Partner at Sv Tech Ventures, Inc.Jun LiInvestor at Sv Tech Ventures, Inc.
+ 240 more
Also attended Eton College71
Chris BischoffInvestment Team at General CatalystCoen ArmstrongInvestor at Spark CapitalDevin KohliCo-Founder and General Partner at Outward VCCharles SpicerNon-Executive Chair at EMV CapitalAlexander RossGeneral Partner & Head of New York at Illuminate FinancialAlasdair ThongFounding Partner at Selvedge Venture
+ 65 more
Shared employers
Also worked at YASO13
Esha VatsaInvestor at Mercuri.vcJoe KnowlesPartner at Smedvig VenturesWill BrooksFounder and Director at Portfolio VenturesCharlie Weavers-WrightAssociate at HaatchJames DowningManaging Director at Hercules Capital, Inc.Ben LeslieInvestment Director at Puma Private Equity
+ 7 more