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About
Jonny Plein is cofounder of YASO, a company that applies social commerce technology to help Western brands expand in China, where he leads finance, fundraising, and commercial growth. He previously cofounded Pouch, which he sold in a seven-figure exit, and has raised a £2m pre-seed and an £8.25m Series A for YASO. His work spans ecommerce, SaaS, and marketing technology, including software sales, browser extensions, affiliate marketing, and social commerce, and he also works as a startup advisor.
Co-founder at Yaso
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Yaso's investors · 5
Co-founders at Yaso


Frequently asked questions
- Who is Jonny Plein?
- Jonny Plein is cofounder of YASO, a company that applies social commerce technology to help Western brands expand in China, where he leads finance, fundraising, and commercial growth. He previously cofounded Pouch, which he sold in a seven-figure exit, and has raised a £2m pre-seed and an £8.25m Series A for YASO. His work spans ecommerce, SaaS, and marketing technology, including software sales, browser extensions, affiliate marketing, and social commerce, and he also works as a startup advisor.
- Where does Jonny Plein work?
- Jonny Plein is Co-founder of Yaso.
- What companies did Jonny Plein found?
- Jonny Plein founded Yaso.
Founder mafias
Ey mafia211
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University of Nottingham mafia74
Also came through, then founded or led a company.
ICAEW mafia20
Also came through, then founded or led a company.
Global Savings Group mafia3
Also came through, then founded or led a company.
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