About
Jonny Plein is cofounder of YASO, a company that applies social commerce technology to help Western brands expand in China, where he leads finance, fundraising, and commercial growth. He previously cofounded Pouch, which he sold in a seven-figure exit, and has raised a £2m pre-seed and an £8.25m Series A for YASO. His work spans ecommerce, SaaS, and marketing technology, including software sales, browser extensions, affiliate marketing, and social commerce, and he also works as a startup advisor.
Co-founder at Yaso
Intro paths
→
In turn, Jonny can intro founders to Yaso's investors below.
Yaso's investors · 5
Co-founders at Yaso
AK
Adam KnightCo-founder
JC
James CampbellCo-founder
Experience
- YASOCofoundercurrent2022 — presentLondon, England, United Kingdom
- Startup AdvisorStartup Advisor, specialising in fundrasingcurrent2019 — presentMultiple
- Self-employedAngel Investorcurrent2019 — presentLondon, England, United Kingdom
- Global Savings GroupDirector Of Business Development2020 — 2021London, England, United Kingdom
- Global Savings GroupGlobal Lead - Browser Extensions2018 — 2020London, United Kingdom
- PouchCofounder - CEO & Growth Lead (Acquired in Dec 2018)2016 — 2021London, United Kingdom
- EYCorporate Finance Executive2013 — 2016London, United Kingdom
- CRCC AsiaBusiness Development Associate2011Shanghai City, China
Skills & more
Entrepreneurship87Corporate Finance68E-commerce45Mergers & Acquisitions21Start-ups10Venture Capital7Analysis19Microsoft Excel22Team Leadership28Project Planning17Financial Modeling17Due Diligence15
+12 more
MandarinFinancial AnalysisAccountingEconomicsIdea GenerationACAMentoringResearchManagementTeamworkMicrosoft OfficeTime ManagementLanguages English · Mandarin
From Jonny's professional profile.
Frequently asked questions
- Who is Jonny Plein?
- Jonny Plein is cofounder of YASO, a company that applies social commerce technology to help Western brands expand in China, where he leads finance, fundraising, and commercial growth. He previously cofounded Pouch, which he sold in a seven-figure exit, and has raised a £2m pre-seed and an £8.25m Series A for YASO. His work spans ecommerce, SaaS, and marketing technology, including software sales, browser extensions, affiliate marketing, and social commerce, and he also works as a startup advisor.
- Where does Jonny Plein work?
- Jonny Plein is Co-founder of Yaso.
- What companies did Jonny Plein found?
- Jonny Plein founded Yaso.
- Where did Jonny Plein go to school?
- Jonny Plein studied at Reforge - Advanced Growth Series (Advanced Growth Series training); ICAEW (ACA qualification); That's Mandarin Beijing/Shanghai (HSK level 3, Mandarin).
Same school
Also attended ICAEW243
Abdul GueforManaging Director at Intel CapitalJames BraithwaiteFinancial Controller at NorthzoneJackson HeddyCFO at NorthzoneSteph OrdeChief Financial Officer at Episode1Sian CathrallPartner (joining next fund) at 4Di CapitalStephen ChandlerManaging Partner at Notion Capital
+ 237 more
Also attended University of Nottingham206
Catherine BergersenSenior Executive Assistant at Mayfair Equity PartnersRichard LeeInvestor at MedicxiMillan SuriPrincipal at Episode1Kieran RafterPrincipal at Marlin Equity PartnersTim SchmidtVice President, Fund Finance at Northpond VenturesRohan OzaCo-Founder & Managing Partner at CAVU Consumer Partners
+ 200 more
Shared employers
Also worked at YASO11
Esha VatsaInvestor at Mercuri.vcMichele GiddensCEO and Co-Founder at Bridges Fund Management Ltd.Will BrooksFounder and Director at Portfolio VenturesCharlie Weavers-WrightAssociate at HaatchBen LeslieInvestment Director at Puma Private EquityWill NealeInvestor at Learn Capital
+ 5 more
Also worked at Startup Advisor3
Also worked at Global Savings Group5
:format(webp))
Also worked at EY1,817
Tyler WilsonSenior Accountant at Felicis VenturesSandra SchwarzerInvestor at Index VenturesLinn Hege AuneInvestor at InvestinorTorjusInvestor at InvestinorAngela ToyPartner & COO at Golden Gate VenturesMahesha SubramaniamHead of Client Relations at Golden Gate Ventures
%20(1).png)
+ 1,811 more