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Jonny Plein

Founder

Co-founder at Yaso

London, England, United Kingdom

FoundedYaso

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778 people in our graph share verified history with Jonny — schools, employers, funds. One of them is your warm intro.

Tyler WilsonunlockedJonny: together at Ey (2014–2015)
×10Jonny: together at Ey
Jonny: together at Startup Advisor

About

Jonny Plein is cofounder of YASO, a company that applies social commerce technology to help Western brands expand in China, where he leads finance, fundraising, and commercial growth. He previously cofounded Pouch, which he sold in a seven-figure exit, and has raised a £2m pre-seed and an £8.25m Series A for YASO. His work spans ecommerce, SaaS, and marketing technology, including software sales, browser extensions, affiliate marketing, and social commerce, and he also works as a startup advisor.

Co-founder at Yaso

Intro paths

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In turn, Jonny can intro founders to Yaso's investors below.

Yaso's investors · 5

Avonmore DevelopmentsLondon · $63K – $315K checksHaatchLondon · $500K – $1M checks · since 2023Playfair CapitalLondon · $130K – $1.9M checksPortfolio VenturesLondon · $200K – $500K checksPuma Private EquityLondon · $6.3M – $18.8M checks

Co-founders at Yaso

AKAdam Knight
Adam KnightCo-founder
JCJames Campbell
James CampbellCo-founder

Experience

  1. YASOCofoundercurrent2022 — presentLondon, England, United Kingdom
  2. Startup AdvisorStartup Advisor, specialising in fundrasingcurrent2019 — presentMultiple
  3. Self-employedAngel Investorcurrent2019 — presentLondon, England, United Kingdom
  4. Global Savings GroupDirector Of Business Development2020 — 2021London, England, United Kingdom
  5. Global Savings GroupGlobal Lead - Browser Extensions2018 — 2020London, United Kingdom
  6. PouchCofounder - CEO & Growth Lead (Acquired in Dec 2018)2016 — 2021London, United Kingdom
  7. EYCorporate Finance Executive2013 — 2016London, United Kingdom
  8. CRCC AsiaBusiness Development Associate2011Shanghai City, China

Skills & more

Entrepreneurship87Corporate Finance68E-commerce45Mergers & Acquisitions21Start-ups10Venture Capital7Analysis19Microsoft Excel22Team Leadership28Project Planning17Financial Modeling17Due Diligence15
+12 moreMandarinFinancial AnalysisAccountingEconomicsIdea GenerationACAMentoringResearchManagementTeamworkMicrosoft OfficeTime Management

Languages English · Mandarin

From Jonny's professional profile.

Frequently asked questions

Who is Jonny Plein?
Jonny Plein is cofounder of YASO, a company that applies social commerce technology to help Western brands expand in China, where he leads finance, fundraising, and commercial growth. He previously cofounded Pouch, which he sold in a seven-figure exit, and has raised a £2m pre-seed and an £8.25m Series A for YASO. His work spans ecommerce, SaaS, and marketing technology, including software sales, browser extensions, affiliate marketing, and social commerce, and he also works as a startup advisor.
Where does Jonny Plein work?
Jonny Plein is Co-founder of Yaso.
What companies did Jonny Plein found?
Jonny Plein founded Yaso.
Where did Jonny Plein go to school?
Jonny Plein studied at Reforge - Advanced Growth Series (Advanced Growth Series training); ICAEW (ACA qualification); That's Mandarin Beijing/Shanghai (HSK level 3, Mandarin).

Founder mafias

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