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Adam Knight

Founder

Co-founder at Yaso

United Kingdom

FoundedYaso

Find your path to Adam

492 people in our graph share verified history with Adam — schools, employers, funds. One of them is your warm intro.

Erin Price-WrightunlockedAdam: together at University of Oxford (2014–2015)
×8Adam: together at University of Oxford
×2Adam: together at JUCCCE (Joint US China Collaboration on Clean Energy)
Adam: together at University of West London

About

Adam Knight is the cofounder of YASO, a VC-backed social commerce platform focused on selling brands directly to Chinese Gen Z consumers, and TONG, a cross-cultural consultancy and agency that has launched over 120 brands. He has worked in the Chinese consumer space for around 14 years and holds a PhD (cum laude) from Leiden University, where his research on China's social credit system was conducted as part of the government-funded project "The Smart State: Big Data, Artificial Intelligence and Law in China." He studied Chinese at the University of Oxford and completed an MSc at the Oxford Internet Institute, and has held television production credits with Al Jazeera English.

Co-founder at Yaso

Intro paths

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In turn, Adam can intro founders to Yaso's investors below.

Yaso's investors · 5

Avonmore DevelopmentsLondon · $63K – $315K checksHaatchLondon · $500K – $1M checks · since 2023Playfair CapitalLondon · $130K – $1.9M checksPortfolio VenturesLondon · $200K – $500K checksPuma Private EquityLondon · $6.3M – $18.8M checks

Co-founders at Yaso

JCJames Campbell
James CampbellCo-founder
JPJonny Plein
Jonny PleinCo-founder

Experience

  1. YASOCofoundercurrent2022 — presentLondon, United Kingdom
  2. TONG GlobalBoard Membercurrent2025 — present
  3. TONG GlobalCofounder2014 — 2025London, United Kingdom
  4. Regent's University LondonAdvisory Panel Member2022 — 2025
  5. Leiden UniversityAdjunct Lecturer2021 — 2023Leiden, South Holland, Netherlands
  6. Al Jazeera Media NetworkFreelance Producer2018 — 2020
  7. JUCCCE (Joint US China Collaboration on Clean Energy)Policy Researcher2013Beijing City, China

Skills & more

Microsoft Excel2Microsoft Office7Public Speaking32International Relations20Marketing17Blogging5Graphic Design5Publishing5News Writing4Text Editing4Policy3Social Media Marketing6
+11 moreDigital MarketingBusiness StrategySocial MediaEntrepreneurshipPublic RelationsStart-upsResearchMandarinSpanishGermanFrench

Languages Chinese · English · French · German · Spanish

From Adam's professional profile.

Frequently asked questions

Who is Adam Knight?
Adam Knight is the cofounder of YASO, a VC-backed social commerce platform focused on selling brands directly to Chinese Gen Z consumers, and TONG, a cross-cultural consultancy and agency that has launched over 120 brands. He has worked in the Chinese consumer space for around 14 years and holds a PhD (cum laude) from Leiden University, where his research on China's social credit system was conducted as part of the government-funded project "The Smart State: Big Data, Artificial Intelligence and Law in China." He studied Chinese at the University of Oxford and completed an MSc at the Oxford Internet Institute, and has held television production credits with Al Jazeera English.
Where does Adam Knight work?
Adam Knight is Co-founder of Yaso.
What companies did Adam Knight found?
Adam Knight founded Yaso.
Where did Adam Knight go to school?
Adam Knight studied at Leiden University (Doctor of Philosophy - PhD, Chinese Studies); University of Oxford (MSc, Social Science of the Internet (Part-Time)); University of Oxford (BA, Oriental Studies (Chinese)).

Founder mafias

Same school

Shared employers

Also worked at TONG Global1

James CampbellCo-founder at Yaso