Friheden Invest
Family officeCopenhagen · Seed–Growth · 3 people tracked
Investment thesis
Friheden Invest is the family office of Niels Martinsen, founder of the fashion house IC Group (formerly InWear). Beyond wholly owning IC Group and its remaining brands Tiger of Sweden and By Malene Birger, the firm manages a diversified portfolio spanning various funds and asset classes. It also invests directly at venture and growth stages in companies operating within the lifestyle sector, reflecting its heritage and expertise in fashion, retail, and consumer brands.
Source: firm website, verified Aug 7, 2026.
Team · 3 people
from the firm's websiteWhat they invest in
from 4 of 6 portfolio companiesConsumer ×4E-commerce ×3Direct to Consumer ×2FoodTech ×1Retail Tech ×1
HQs:Denmark×2France×1
Investments · 6 tracked
founders shown can be your intro pathARKK Copenhagen is a footwear brand that designs and sells sneakers and running shoes, along with accessories such as socks, direct to consumers online.
ConsumerDirect to ConsumerE-commerceCopenhagen, DK
Boozt is an online retailer offering fashion and lifestyle products to consumers, with a mobile app and delivery service.
ConsumerE-commerceRetail Tech
PartnerNiels Martinsen· solo GP
Homemate offers prepared meals aimed at people wanting good-tasting food in a busy everyday life, focusing on popular favorites made with quality ingredients.
ConsumerFoodTech
PartnerNiels Martinsen· solo GP
European online customer-to-customer marketplace for luxury second-hand fashion.
Co-investorsW ventures
Ron Dorff is a men's apparel brand selling swimwear, underwear, tops, bottoms, sneakers, accessories, and fragrance directly to consumers.
ConsumerDirect to ConsumerE-commerceParis, FR
PartnerNiels Martinsen· solo GP
Danish startup enabling in-store purchases via smartphone to eliminate checkout queues.
PartnerNiels Martinsen· solo GP
Frequently asked questions
- How many investments has Friheden Invest made?
- Friheden Invest has 6 tracked investments.
- What stage does Friheden Invest invest at?
- Friheden Invest invests at the Seed, Series A, Series B, Growth stages.
- What sectors does Friheden Invest focus on?
- Friheden Invest focuses on Consumer, Direct to Consumer, E-commerce, FoodTech, Marketplaces, Retail Tech, Sector Agnostic.
- Where is Friheden Invest located?
- Friheden Invest is headquartered in Copenhagen, DK.
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