Friheden Invest
Family officeCopenhagen · Seed–Growth · 3 people tracked
Investment thesis
Friheden Invest is a Danish family office tied to IC Group and the fashion heritage of founder Niels Martinsen. Beyond wholly owning the Tiger of Sweden and By Malene Birger brands, it manages a diversified portfolio across funds and asset classes and invests directly in companies at the venture and growth stage, with a focus on the lifestyle sector including apparel, footwear, luxury re-commerce, online retail, and food.
Source: firm website, verified Aug 3, 2026.
Team · 3 people
from the firm's websiteFounder of Friheden Invest and founder/owner of IC Group (originally InWear), which he established in 1969 in Copenhagen.
Became Chairman of the By Malene Birger and Tiger of Sweden brands in 2022.
Became Chairman of Friheden Invest A/S in 2023.
Investments · 6 tracked
founders shown can be your intro pathNordic minimalist sneaker brand founded by two Danish co-founders, sold in 36 countries.
Provider of ready-to-cook homecooked meals; acquired Danish lunch caterer Maaltidet in 2018.
European online customer-to-customer marketplace for luxury second-hand fashion.
Danish startup enabling in-store purchases via smartphone to eliminate checkout queues.
Frequently asked questions
- What stage does Friheden Invest invest at?
- Friheden Invest invests at the Seed, Series A, Growth stages.
- What sectors does Friheden Invest focus on?
- Friheden Invest focuses on Consumer, Direct to Consumer, E-commerce, FoodTech, Marketplaces, Retail Tech, Sector Agnostic.
- Where is Friheden Invest located?
- Friheden Invest is headquartered in Copenhagen, DK.
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