Yaso was founded by Adam Knight, James Campbell, Jonny Plein.

Who are Yaso's investors?

Yaso's investors include Avonmore Developments, Haatch, Portfolio Ventures, Puma Private Equity, Playfair Capital.

Where is Yaso headquartered?

Yaso is headquartered in London, GB.

Yaso

London, GB · 6 known investors

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YASO operates an AI-powered platform that helps international consumer brands sell and manage their presence across China's ecommerce and social commerce channels, handling storefronts, fulfilment and KOL partnerships. It focuses on cross-border commerce into the Chinese market, with operations run from Shanghai.

AI & Machine Learning E-commerce Marketing Tech Retail Tech

Founders & leadership

Adam Knight Co-founderAdam Knight studied Chinese at the University of Oxford and holds an MSc in Social Science of the Internet from the Oxford Internet Institute and a PhD from Leiden University, where his research focused on China's social credit system. He has spent 14 years working in the Chinese consumer space, including as co-founder of TONG, a cross-cultural consultancy for brand launches, and as co-founder of Yaso, a VC-backed platform for brands selling into the Chinese ecommerce and social commerce market.

James Campbell Co-founderJames Campbell is co-founder of YASO, an AI-powered platform for international brands to manage ecommerce and social commerce operations across Chinese channels. Previously, he co-founded TONG and led delivery operations across brand projects in China; he studied Chinese at Oxford University.

Jonny Plein Co-founderJonny Plein is co-founder of YASO, an AI-powered platform enabling Western brands to operate across China's ecommerce and social commerce channels. He previously sold a browser extension business called Pouch and has background in software sales, affiliate marketing, and cross-border commerce.

Emma Zhou China General ManagerEmma Zhou has managed market entry for international consumer brands into China and worked in both China and the UK, developing experience in cross-border commerce strategy and Chinese consumer markets.

Investors · 6

Avonmore Developmentslisted by Avonmore DevelopmentsLondon · $63K – $315K

How we know: Avonmore Developments's portfolio page · Not right? Tell us

Haatchlisted by HaatchLondon · $500K – $1M

How we know: Haatch's portfolio page · a partner's Signal profile · Not right? Tell us

Portfolio Ventureslisted by Portfolio VenturesLondon · $200K – $500K

How we know: the VCSheet dataset · Not right? Tell us

Puma Private Equitylisted by Puma Private EquityLondon · $6.3M – $18.8M

Playfair CapitalreportedLondon · $130K – $1.9M

How we know: the VCSheet dataset · Not right? Tell us

Also in the syndicate · 1

Puma Growth Partnerslead

Frequently asked questions

What does Yaso do?: YASO operates an AI-powered platform that helps international consumer brands sell and manage their presence across China's ecommerce and social commerce channels, handling storefronts, fulfilment and KOL partnerships. It focuses on cross-border commerce into the Chinese market, with operations run from Shanghai.
Who founded Yaso?: Yaso was founded by Adam Knight, James Campbell, Jonny Plein.
Who are Yaso's investors?: Yaso's investors include Avonmore Developments, Haatch, Portfolio Ventures, Puma Private Equity, Playfair Capital.
Where is Yaso headquartered?: Yaso is headquartered in London, GB.