Yaso
London, GB · 6 known investors
Find your way into Yaso
1,374 people in our graph share verified history with the Yaso team — schools, employers, funds. One of them is your warm intro.
Tyler Wilsonunlockedknows Jonny Plein · together at Ey (overlapped)
×2knows the team · via University of Oxford
×3knows the team · via Stanford University Graduate School of Business
×3knows the team · via Ey
knows the team · via Startup Advisor
×2knows the team · via Eton College
YASO operates an AI-powered platform that helps international consumer brands sell and manage their presence across China's ecommerce and social commerce channels, handling storefronts, fulfilment and KOL partnerships. It focuses on cross-border commerce into the Chinese market, with operations run from Shanghai.
Founders & leadership
AK
Adam KnightinCo-founderAdam Knight studied Chinese at the University of Oxford and holds an MSc in Social Science of the Internet from the Oxford Internet Institute and a PhD from Leiden University, where his research focused on China's social credit system. He has spent 14 years working in the Chinese consumer space, including as co-founder of TONG, a cross-cultural consultancy for brand launches, and as co-founder of Yaso, a VC-backed platform for brands selling into the Chinese ecommerce and social commerce market.
JC
James CampbellinCo-founderJames Campbell is co-founder of YASO, an AI-powered platform for international brands to manage ecommerce and social commerce operations across Chinese channels. Previously, he co-founded TONG and led delivery operations across brand projects in China; he studied Chinese at Oxford University.
JP
Jonny PleininCo-founderJonny Plein is co-founder of YASO, an AI-powered platform enabling Western brands to operate across China's ecommerce and social commerce channels. He previously sold a browser extension business called Pouch and has background in software sales, affiliate marketing, and cross-border commerce.
EZ
Emma ZhouinChina General Manager
Investors · 6
Avonmore DevelopmentsLondon · $63K – $315K
HaatchLondon · $500K – $1M
Portfolio VenturesLondon · $200K – $500K
Puma Private EquityLondon · $6.3M – $18.8M
Playfair CapitalreportedLondon · $130K – $1.9M
Also in the syndicate · 1
Puma Growth Partnerslead
In the news
Frequently asked questions
- What does Yaso do?
- YASO operates an AI-powered platform that helps international consumer brands sell and manage their presence across China's ecommerce and social commerce channels, handling storefronts, fulfilment and KOL partnerships. It focuses on cross-border commerce into the Chinese market, with operations run from Shanghai.
- Who founded Yaso?
- Yaso was founded by Adam Knight, James Campbell, Jonny Plein.
- Who are Yaso's investors?
- Yaso's investors include Avonmore Developments, Haatch, Portfolio Ventures, Puma Private Equity, Playfair Capital.
- Where is Yaso headquartered?
- Yaso is headquartered in London, GB.