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Floom

Acquired

5 known investors

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Acquired by BloomNation (Promenade Group) May 2025 · terms undisclosed · source ↗

Tech-enabled marketplace for florists to sell direct to customers.

ConsumerMarketplaces

Founders & leadership

LELana Elie
Lana ElieLana Elie built and exited Floom, a premium floral marketplace, and now serves as a fractional Chief Creative Officer advising direct-to-consumer and consumer goods brands on strategy and growth; she also co-hosts a podcast about founders and scaling.

Investors · 5

500 Globallisted by 500 GlobalPalo Alto · $150K

How we know: open dataset · 500 Global portfolio 2026-08 · Not right? Tell us

Chaos Ventureslisted by Chaos VenturesNew York

How we know: Chaos Ventures's portfolio page · open dataset · 5k.vc investor directory · Not right? Tell us

Pembroke VCTlisted by Pembroke VCTLondon

How we know: Pembroke VCT's portfolio page · funding news · retailtechinnovationhub.com · open dataset · 5k.vc investor directory · Not right? Tell us

CrowdcubereportedLondon

How we know: funding news · Not right? Tell us

firstminute capitalreportedLondon · $1M – $3M

How we know: funding news · tech.eu · Not right? Tell us

Funding

SEC filings, press & company announcements

Source: company announcements and press reports — follow each round's link for the claim.

Related companies · 5

BloomNationBloomNation is an online flower marketplace that connects customers with local florists to order handcrafted arrangements for occasions such as birthdays, weddings, anniversaries, and sympathy. It offers same-day and next-day delivery, custom video card messages, and delivery confirmation photos.
Bouqs
UrbanStemsUrbanStems is an online flower and gift delivery company offering same-day delivery in eight U.S. cities and next-day nationwide.
FrenchfloristFrench Florist creates handcrafted floral arrangements sourced from farms worldwide and shipped directly to its boutiques, sold online to consumers for gifts and occasions. The company has operated for nearly five decades with its own designer training school.
Bloom & WildBloom & Wild is an online flower and plant delivery service that ships bouquets and gifts in recyclable letterbox-friendly packaging, including a sustainable range featuring British-grown and Fairtrade blooms. It serves consumers sending flowers for occasions such as birthdays, anniversaries, and celebrations, primarily in the UK.

Companies working in the same space as Floom.

Companies House · registry record

View on Companies House ↗
Insolvency historyAccounts overdueConfirmation statement overdue
Registered name
FLOOM LTD
Company number
09682018
Status
Liquidation
Company type
Private limited company
Incorporated
13 Jul 2015
Registered office
C/O JAMES COWPER KRESTON, The White Building 1-4 Cumberland Place, Southampton, SO15 2NP
Nature of business (SIC)
47910 — Retail sale via mail order houses or via Internet
Accounts
last made up to 31 Dec 2023 · next due 30 Sept 2025
Confirmation statement
last made up to 12 Jul 2024 · next due 26 Jul 2025

Current officers · 1

  • Lana Elie — director, appointed 13 Jul 2015

Source: Companies House public register · retrieved 30 Aug 2026. Contains public sector information licensed under the Open Government Licence v3.0.

Frequently asked questions

What does Floom do?
Tech-enabled marketplace for florists to sell direct to customers.
Who founded Floom?
Floom was founded by Lana Elie.
Who are Floom's investors?
Floom's investors include 500 Global, Chaos Ventures, Pembroke VCT, Crowdcube, firstminute capital.