Who are Serve First's investors?

Serve First's investors include Pembroke VCT, Techstars, Mercia Ventures, Midlands Engine Investment Fund II.

Where is Serve First headquartered?

Serve First is headquartered in Epping, GB.

Serve First

Epping, GB · 5 known investors

Serve First is a customer experience platform that aggregates feedback from surveys, reviews, social media, and support tickets, using AI to surface actionable insights. The platform serves multi-location retail, hospitality, healthcare, and franchise brands seeking to improve customer loyalty and operational consistency.

Data & InfrastructureEnterprise SoftwareHR TechMarketing TechSaaS

Investors · 5

Pembroke VCTLondon

TechstarsBoulder · $220K

Mercia VenturesreportedNewcastle upon Tyne · $130K – $13M

Midlands Engine Investment Fund IIreported

Also in the syndicate · 1

Midlands Engine Investment Fund

Competitors · 1

by search overlap

Market Force Information168 shared keywordsMarket Force Information provides customer experience management, mystery shopping, employee engagement, and operational excellence solutions for multi-unit organizations such as restaurant chains, retailers, and fuel companies. It combines panel research surveys with predictive analytics and reporting technology to help brands measure and improve location-level performance.

Companies competing with Serve First for the same Google search keywords, organic and paid, via search-intersection analysis.

In the news

Serve First lands £5m follow-on funding to scale AI customer experience offering | Retail Bulletintheretailbulletin.com · Apr 2026

AI customer experience platform Serve First raises £5m - UKTNuktech.news · Apr 2026

Fast-growing customer experience platform raises further £5m - Merciamercia.co.uk · Apr 2026

British CX software startup Serve First secures €5.7 million for growth and product development | EU-Startupseu-startups.com · Apr 2026

Serve First Secures £4.6m in Funding to Expand Its AI-Driven Customer Experience OfferingServe First Secures £4.6m in Funding to Expand Its AI-Driven Customer Experience Offering - Serve Firstservefirst.co.uk · Jul 2025

Frequently asked questions

What does Serve First do?: Serve First is a customer experience platform that aggregates feedback from surveys, reviews, social media, and support tickets, using AI to surface actionable insights. The platform serves multi-location retail, hospitality, healthcare, and franchise brands seeking to improve customer loyalty and operational consistency.
Who are Serve First's investors?: Serve First's investors include Pembroke VCT, Techstars, Mercia Ventures, Midlands Engine Investment Fund II.
Where is Serve First headquartered?: Serve First is headquartered in Epping, GB.