Fundraising Fox

Serve First

Techstars '24

Epping, GB · Founded 2020 · 52 employees on LinkedIn · 5 known investors

Serve First is a customer experience platform that aggregates feedback from surveys, reviews, social media, and support tickets, using AI to surface actionable insights. The platform serves multi-location retail, hospitality, healthcare, and franchise brands seeking to improve customer loyalty and operational consistency.

Data & InfrastructureEnterprise SoftwareHR TechMarketing TechSaaS

Investors · 5

Pembroke VCTLondon
TechstarsBoulder · $220K
Mercia VenturesreportedNewcastle upon Tyne · $130K – $13M
Midlands Engine Investment Fund IIreported

Also in the syndicate · 1

Midlands Engine Investment Fund

Competitors · 1

by search overlap
Market Force Information168 shared keywordsMarket Force provides mystery shopping, customer experience surveys, and field auditing services for multi-location businesses across retail, hospitality, food service, and other industries. The company operates a proprietary platform (KnowledgeForce) to measure and improve customer experience and operational performance.

Companies competing with Serve First for the same Google search keywords, organic and paid, via search-intersection analysis.

In the news

Serve First lands £5m follow-on funding to scale AI customer experience offering | Retail Bulletintheretailbulletin.com · Apr 2026AI customer experience platform Serve First raises £5m - UKTNuktech.news · Apr 2026Fast-growing customer experience platform raises further £5m - Merciamercia.co.uk · Apr 2026British CX software startup Serve First secures €5.7 million for growth and product development | EU-Startupseu-startups.com · Apr 2026Serve First Secures £4.6m in Funding to Expand Its AI-Driven Customer Experience OfferingServe First Secures £4.6m in Funding to Expand Its AI-Driven Customer Experience Offering - Serve Firstservefirst.co.uk · Jul 2025

Frequently asked questions

What does Serve First do?
Serve First is a customer experience platform that aggregates feedback from surveys, reviews, social media, and support tickets, using AI to surface actionable insights. The platform serves multi-location retail, hospitality, healthcare, and franchise brands seeking to improve customer loyalty and operational consistency.
Who are Serve First's investors?
Serve First's investors include Pembroke VCT, Techstars, Mercia Ventures, Midlands Engine Investment Fund II.
Where is Serve First headquartered?
Serve First is headquartered in Epping, GB.