Home24 was founded by Marc Appelhoff, Felix Jahn, Philipp Kreibohm in 2009.

Who are Home24's investors?

Home24's investors include Acton Capital, German Media Pool, HV Capital, Rocket Internet SE, Baillie Gifford, PICUS CAPITAL.

Where is Home24 headquartered?

Home24 is headquartered in Berlin, DE.

Home24

Acquired

Berlin, DE · Founded 2009 · 465 employees on LinkedIn · 6 known investors

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Acquired by XXXLutz January 2023 · terms undisclosed

Berlin online furniture and home-accessories retailer (originally FP Commerce) selling sofas, beds, tables, lighting, and garden furniture across DACH and other European markets, with a Brazilian sister brand Mobly. Picus bought a disclosed stake after the IPO.

Founders & leadership

Home24 was founded in 2009 by Marc Appelhoff, Felix Jahn, and Philipp Kreibohm.

Marc Appelhoff Co-Founder & CEOCo-founded Fashion For Home (fashion4home GmbH) in 2009; Home24 acquired that business in 2015 and he joined the Home24 Vorstand in March 2016. Became sole CEO from 1 January 2020 and remains CEO after the XXXLutz takeover. Company LinkedIn lists him as Co-Founder and CEO; the original 2009 FP Commerce founders were Kreibohm and Jahn.

Felix Jahn Founder & Managing Director2009–2014Co-founded Home24 in 2009 and left the Vorstand in 2014. Later founded McMakler and invests in European tech.

Philipp KreibohmCo-Founder & former Co-CEO / later Supervisory BoardLawyer and former Rocket Internet managing director who co-founded FP Commerce/Home24 in 2009, led the 2018 IPO, left the Vorstand in March 2019, and later joined the supervisory board. No verified public LinkedIn URL found.

Investors · 6

Acton Capitallisted by Acton CapitalMunich · $5.4M – $10.8M

How we know: Acton Capital's portfolio page · Not right? Tell us

German Media Poollisted by German Media PoolBerlin · $550K – $5.5M

How we know: open dataset · 5k.vc investor directory · Not right? Tell us

HV Capitallisted by HV CapitalMunich, Bavaria · $540K – $54M

How we know: HV Capital's portfolio page · a partner's Signal profile · Not right? Tell us

Rocket Internet SElisted by Rocket Internet SEBerlin

How we know: funding news · businessoffashion.com · Not right? Tell us

Baillie GiffordreportedEdinburgh

How we know: funding news · Not right? Tell us

PICUS CAPITALreportedMunich · $100K – $5M

How we know: the VCSheet dataset · open dataset · Picus Capital portfolio dossier (foxmachine) · Not right? Tell us

Founder mafia

5 people who came through Home24 went on to found or lead other companies.

Domenico CipollaCEO & Managing Director (IPO)Founded Xentral Constantin EisCFOFounded Casper Robert WagnerHead of Quality ManagementFounded HomeDay Kilian SchmidtLegal CounselFounded kertos Christoph BarchewitzMember of The Supervisory BoardFounded Global Fashion Group

Frequently asked questions

What does Home24 do?: Berlin online furniture and home-accessories retailer (originally FP Commerce) selling sofas, beds, tables, lighting, and garden furniture across DACH and other European markets, with a Brazilian sister brand Mobly. Picus bought a disclosed stake after the IPO.
Who founded Home24?: Home24 was founded by Marc Appelhoff, Felix Jahn, Philipp Kreibohm in 2009.
Who are Home24's investors?: Home24's investors include Acton Capital, German Media Pool, HV Capital, Rocket Internet SE, Baillie Gifford, PICUS CAPITAL.
Where is Home24 headquartered?: Home24 is headquartered in Berlin, DE.