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About
Marc Appelhoff is Co-Founder and CEO of home24 SE, a home and living e-commerce business in continental Europe with around 2,000 employees, its own oversized-goods logistics, and 100+ Butlers stores. He co-founded Fashion for Home in 2009, which merged into home24 in 2015, joined the home24 management board in 2016, and became sole CEO in 2020, overseeing the company's 2018 Frankfurt IPO, its 2023 return to private ownership through a takeover by the families behind XXXLutz, and the 2025 sale of its Brazilian business Mobly. He previously worked at Cinven and BCG Munich, studied at WHU Koblenz, and invests through Appelhoff Invest GmbH while holding non-executive roles at companies including Lookiero Outfittery Group and Mobly.
Founder at Home24
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Home24's investors · 6
Co-founders at Home24

Frequently asked questions
- Who is Marc Appelhoff?
- Marc Appelhoff is Co-Founder and CEO of home24 SE, a home and living e-commerce business in continental Europe with around 2,000 employees, its own oversized-goods logistics, and 100+ Butlers stores. He co-founded Fashion for Home in 2009, which merged into home24 in 2015, joined the home24 management board in 2016, and became sole CEO in 2020, overseeing the company's 2018 Frankfurt IPO, its 2023 return to private ownership through a takeover by the families behind XXXLutz, and the 2025 sale of its Brazilian business Mobly. He previously worked at Cinven and BCG Munich, studied at WHU Koblenz, and invests through Appelhoff Invest GmbH while holding non-executive roles at companies including Lookiero Outfittery Group and Mobly.
- Where does Marc Appelhoff work?
- Marc Appelhoff is Founder of Home24.
- What companies did Marc Appelhoff found?
- Marc Appelhoff founded Home24.
Founder mafias
WHU – Otto Beisheim School of Management mafia70
Also came through, then founded or led a company.
Grenoble Ecole de Management mafia29
Also came through, then founded or led a company.
Cinven mafia7
Also came through, then founded or led a company.
Universidad ESAN mafia3
Also came through, then founded or led a company.
About this profile. Compiled from public sources — Home24's own website and public professional profiles — and summarised by Fundraising Fox; every fact is kept with where it came from. Spotted an error, or would rather not be listed? Email privacy@fundraisingfox.com · How we build profiles · Your rights






















