About
Marc Appelhoff is Co-Founder and CEO of home24 SE, a home and living e-commerce business in continental Europe with around 2,000 employees, its own oversized-goods logistics, and 100+ Butlers stores. He co-founded Fashion for Home in 2009, which merged into home24 in 2015, joined the home24 management board in 2016, and became sole CEO in 2020, overseeing the company's 2018 Frankfurt IPO, its 2023 return to private ownership through a takeover by the families behind XXXLutz, and the 2025 sale of its Brazilian business Mobly. He previously worked at Cinven and BCG Munich, studied at WHU Koblenz, and invests through Appelhoff Invest GmbH while holding non-executive roles at companies including Lookiero Outfittery Group and Mobly.
Founder at Home24
Intro paths
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In turn, Marc can intro founders to Home24's investors below.
Home24's investors · 5
Co-founders at Home24
FJ
Felix JahnCo-Founder & former Managing Director
PK
Philipp KreibohmCo-Founder & former Co-CEO / later Supervisory Board
Experience
- home24 SECo-Founder & CEOcurrent2016 — presentBerlin Metropolitan Area
- Lookiero Outfittery GroupMember of the Advisory Board (Group level)current2025 — presentBilbao / Berlin
- Appelhoff Invest GmbHFounder & Angel Investorcurrent2009 — present
- MoblyChairman of the Board of Directors (Non-Executive)2016 — 2025São Paulo, Brazil
- AvensoMember of the Advisory Board2017 — 2019
- rebuy recommerce GmbHMember of the Advisory Board (Founders' Seat)2017
- fashion4home GmbHCo-Founder & Managing Director2009 — 2016Berlin
- CinvenPrincipal2006 — 2009
- Maxeda Retail Group B.V.Non-Executive Board Member (Cinven portfolio mandate)2008 — 2009Netherlands
- Springer Science+Business MediaNon-Executive Board Member (Cinven portfolio mandate)2008 — 2009
- The Boston Consulting GroupConsultant2004 — 2006Greater Munich Metropolitan Area
Skills & more
Management16Global SourcingEmployer BrandingInternational ExpansionBusiness AngelBoard of DirectorsCorporate GovernancePost Merger IntegrationMergers & Acquisitions (M&A)E-commerce14Entrepreneurship29Venture Capital8
+12 more
Integrated MarketingEigenmarkeMarketplacesPrivate-Equity-FinanzierungBörseneinführungKapitalmärkteTurnaround-ManagementGeschäftsmodelltransformationPreispolitikCustomer-Relationship-Management (CRM)Performance-MarketingDigitales MarketingLanguages Englisch · Französisch · Spanisch
From Marc's professional profile.
Frequently asked questions
- Who is Marc Appelhoff?
- Marc Appelhoff is Co-Founder and CEO of home24 SE, a home and living e-commerce business in continental Europe with around 2,000 employees, its own oversized-goods logistics, and 100+ Butlers stores. He co-founded Fashion for Home in 2009, which merged into home24 in 2015, joined the home24 management board in 2016, and became sole CEO in 2020, overseeing the company's 2018 Frankfurt IPO, its 2023 return to private ownership through a takeover by the families behind XXXLutz, and the 2025 sale of its Brazilian business Mobly. He previously worked at Cinven and BCG Munich, studied at WHU Koblenz, and invests through Appelhoff Invest GmbH while holding non-executive roles at companies including Lookiero Outfittery Group and Mobly.
- Where does Marc Appelhoff work?
- Marc Appelhoff is Founder of Home24.
- What companies did Marc Appelhoff found?
- Marc Appelhoff founded Home24.
- Where did Marc Appelhoff go to school?
- Marc Appelhoff studied at WHU – Otto Beisheim School of Management (Diplom Kaufmann); Grenoble Ecole de Management; Universidad ESAN.
Same school
Also attended WHU – Otto Beisheim School of Management143
John GregerCPO & Portfolio Partner at Burda Principal InvestmentsNatalie SchmitkeManaging Director Capital Networks at Burda Principal InvestmentsFriedrich von WulffenPrincipal at Burda Principal InvestmentsSheng Xin YuInvestment Analyst at Burda Principal InvestmentsBorisFounding Partner at Version One VenturesRouven DresselhausInvestor at Cavalry Ventures
+ 137 more
Also attended Grenoble Ecole de Management53
Luca FerraresiProject Specialist at P101 VenturesDavid GuérinPartner at Brighteye VenturesMichel SassanoPartner & Tech Lead at C4 VenturesDr. Christopher OsterFounder and former CEO of CLARK at PICUS CAPITALLinn NilssonInvestor at Almi InvestKaitlyn TregenzaAdvisor at Emmeline Ventures
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Shared employers
Also worked at home24 SE9
Marco HauptmannResearch Engineer at 1kxRainer MärkleGeneral Partner at HV CapitalJacob BroPartner and Co-Founder at 2150Henrik PerssonManaging Partner at Sprints CapitalDomenico CipollaPartner at Freigeist CapitalConstantin EisCEO, CMBlu Energy at Realyze Ventures
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+ 3 more
Also worked at rebuy recommerce GmbH2
Also worked at Cinven14
Laura WeigertSenior Associate at Marlin Equity PartnersViktor StollInvestment Manager at Iris CapitalJelmer MethorstSenior Investment Manager at NPM Capital N.V.Domenico CipollaPartner at Freigeist CapitalRoberto ItaliaChief Executive Officer at VerlinvestBen CorkinInvestment Director, Altana Social Impact Partnership at Altana Wealth
+ 8 more
Also worked at The Boston Consulting Group907
David SzeAdvisory Partner at GreylockDave MunichielloInvestor at GV (Google Ventures)Massimo PrelzInvestor at DN CapitalRasmus AreskougInvestor at DN CapitalRiccardo MontiOperating Advisor at P101 VenturesAntonio TurroniOperating Advisor at P101 Ventures
+ 901 more