/People

Marc Appelhoff

Founder

Founder at Home24

Berlin, Berlin, Germany

FoundedHome24

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About

Marc Appelhoff is Co-Founder and CEO of home24 SE, a home and living e-commerce business in continental Europe with around 2,000 employees, its own oversized-goods logistics, and 100+ Butlers stores. He co-founded Fashion for Home in 2009, which merged into home24 in 2015, joined the home24 management board in 2016, and became sole CEO in 2020, overseeing the company's 2018 Frankfurt IPO, its 2023 return to private ownership through a takeover by the families behind XXXLutz, and the 2025 sale of its Brazilian business Mobly. He previously worked at Cinven and BCG Munich, studied at WHU Koblenz, and invests through Appelhoff Invest GmbH while holding non-executive roles at companies including Lookiero Outfittery Group and Mobly.

Founder at Home24

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Co-founders at Home24

FJFelix Jahn
Felix JahnCo-Founder & former Managing Director
PK
Philipp KreibohmCo-Founder & former Co-CEO / later Supervisory Board

Frequently asked questions

Who is Marc Appelhoff?
Marc Appelhoff is Co-Founder and CEO of home24 SE, a home and living e-commerce business in continental Europe with around 2,000 employees, its own oversized-goods logistics, and 100+ Butlers stores. He co-founded Fashion for Home in 2009, which merged into home24 in 2015, joined the home24 management board in 2016, and became sole CEO in 2020, overseeing the company's 2018 Frankfurt IPO, its 2023 return to private ownership through a takeover by the families behind XXXLutz, and the 2025 sale of its Brazilian business Mobly. He previously worked at Cinven and BCG Munich, studied at WHU Koblenz, and invests through Appelhoff Invest GmbH while holding non-executive roles at companies including Lookiero Outfittery Group and Mobly.
Where does Marc Appelhoff work?
Marc Appelhoff is Founder of Home24.
What companies did Marc Appelhoff found?
Marc Appelhoff founded Home24.

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