Who founded Underneat?

Underneat was founded by Vimarsh Razdan in 2024.

Who are Underneat's investors?

Underneat's investors include Fireside Ventures Advisory Llp.

Underneat

Founded 2024 · 77 employees on LinkedIn · 2 known investors

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Underneat is a direct-to-consumer women's lingerie brand offering bras, bralettes, shapewear, and bodysuits designed for Indian body proportions and warm, humid climates. It sells everyday and occasion innerwear online across sizes from XS to plus size, with a focus on breathability and all-day comfort.

Consumer Direct to Consumer E-commerce

Founders & leadership

Underneat was founded in 2024 by Vimarsh Razdan.

Vimarsh Razdan Founder · DirectorVimarsh Razdan studied at Sri Venkateswara College, NIFT Delhi, and IIM Calcutta, and spent about 15 years in the fashion industry, scaling a business and working with global brands such as Marks & Spencer, Gap, Calvin Klein, and Ralph Lauren across the US, UK, Germany, and Japan. He co-founded the clothing brand Attic Salt in 2020, and in 2025 co-founded Underneat, a direct-to-consumer women's lingerie and shapewear brand.

Kusha KapilaFounder

Investors · 2

Fireside Ventures Advisory Llplisted by Fireside Ventures Advisory LlpBangalore

How we know: Fireside Ventures Advisory Llp's portfolio page · the VCSheet dataset · open dataset · 5k.vc investor directory · Not right? Tell us

Also in the syndicate · 1

Fireside Ventureslead

Funding

SEC filings, press & company announcements

Undisclosed amountPre-Series ADec 2025
Fireside Ventures (lead)
Source ↗

Source: company announcements and press reports — follow each round's link for the claim.

Related companies · 4

HoneyloveHoneylove designs and manufactures women's shapewear and undergarments with carefully engineered construction and high-quality fabrics. The company focuses on creating products with precision fit, support, and durability for consumers.

ThirdLoveThirdLove is a direct-to-consumer brand selling women's intimates and accessories, including reusable silicone nipple covers, bras, and underwear. It offers fit-focused products with services like exchanges and Fit Expert support.

CloviaClovia is a full-stack Indian lingerie brand selling bras, panties, sleepwear, activewear, shapewear, and swimwear online and through retail stores, with sizes for nine Indian body types. It controls its own design, manufacturing, and supply chain, and has expanded into men's innerwear (John Player) and kids' nightwear (Clovia Cubs).

TrueandcoTrue & Co sells women's intimate apparel, including wirefree bras made from microfiber and lace. It operates as a direct-to-consumer brand offering products through its own online store.

Companies working in the same space as Underneat.

Frequently asked questions

What does Underneat do?: Underneat is a direct-to-consumer women's lingerie brand offering bras, bralettes, shapewear, and bodysuits designed for Indian body proportions and warm, humid climates. It sells everyday and occasion innerwear online across sizes from XS to plus size, with a focus on breathability and all-day comfort.
Who founded Underneat?: Underneat was founded by Vimarsh Razdan in 2024.
Who are Underneat's investors?: Underneat's investors include Fireside Ventures Advisory Llp.