Underneat
Founded 2024 · 77 employees on LinkedIn · 2 known investors
Underneat is a direct-to-consumer women's lingerie brand offering bras, bralettes, shapewear, and bodysuits designed for Indian body proportions and warm, humid climates. It sells everyday and occasion innerwear online across sizes from XS to plus size, with a focus on breathability and all-day comfort.
Founders & leadership
Underneat was founded in 2024 by Vimarsh Razdan.
VR
Vimarsh RazdaninFounder · DirectorVimarsh Razdan studied at Sri Venkateswara College, NIFT Delhi, and IIM Calcutta, and spent about 15 years in the fashion industry, scaling a business and working with global brands such as Marks & Spencer, Gap, Calvin Klein, and Ralph Lauren across the US, UK, Germany, and Japan. He co-founded the clothing brand Attic Salt in 2020, and in 2025 co-founded Underneat, a direct-to-consumer women's lingerie and shapewear brand.
Investors · 2
Also in the syndicate · 1
Fireside Ventureslead
Funding
SEC filings, press & company announcements- Undisclosed amountPre-Series ADec 2025
Fireside Ventures (lead)
Source ↗
Source: company announcements and press reports — follow each round's link for the claim.
Competitors · 4
by search overlap
Honeylove885 shared keywordsHoneylove designs and manufactures women's shapewear and undergarments with carefully engineered construction and high-quality fabrics. The company focuses on creating products with precision fit, support, and durability for consumers.
ThirdLove885 shared keywordsThirdLove is a direct-to-consumer brand selling women's intimates and accessories, including reusable silicone nipple covers, bras, and underwear. It offers fit-focused products with services like exchanges and Fit Expert support.
Clovia664 shared keywordsClovia is a full-stack Indian lingerie brand selling bras, panties, sleepwear, activewear, shapewear, and swimwear online and through retail stores, with sizes for nine Indian body types. It controls its own design, manufacturing, and supply chain, and has expanded into men's innerwear (John Player) and kids' nightwear (Clovia Cubs).
Trueandco469 shared keywordsTrue&Co is a direct-to-consumer intimate apparel brand offering bras, underwear, and shapewear made with soft microfiber fabrics designed to layer smoothly under clothing. Its products are marketed to women.
Companies competing with Underneat for the same Google search keywords, organic and paid, via search-intersection analysis.
In the news
Frequently asked questions
- What does Underneat do?
- Underneat is a direct-to-consumer women's lingerie brand offering bras, bralettes, shapewear, and bodysuits designed for Indian body proportions and warm, humid climates. It sells everyday and occasion innerwear online across sizes from XS to plus size, with a focus on breathability and all-day comfort.
- Who founded Underneat?
- Underneat was founded by Vimarsh Razdan in 2024.
- Who are Underneat's investors?
- Underneat's investors include Fireside Ventures Advisory Llp.