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Underneat

Founded 2024 · 77 employees on LinkedIn · 2 known investors

Find your way into Underneat

140 people in our graph share verified history with the Underneat team — schools, employers, funds. One of them is your warm intro.

Prayag Mohantyunlockedknows Vimarsh Razdan · together at Underneat (overlapped)
×11knows the team · via Indian Institute of Management, Calcutta

Underneat is a direct-to-consumer women's lingerie brand offering bras, bralettes, shapewear, and bodysuits designed for Indian body proportions and warm, humid climates. It sells everyday and occasion innerwear online across sizes from XS to plus size, with a focus on breathability and all-day comfort.

ConsumerDirect to ConsumerE-commerce

Founders & leadership

Underneat was founded in 2024 by Vimarsh Razdan.

VRVimarsh Razdan
Vimarsh RazdaninFounder · DirectorVimarsh Razdan studied at Sri Venkateswara College, NIFT Delhi, and IIM Calcutta, and spent about 15 years in the fashion industry, scaling a business and working with global brands such as Marks & Spencer, Gap, Calvin Klein, and Ralph Lauren across the US, UK, Germany, and Japan. He co-founded the clothing brand Attic Salt in 2020, and in 2025 co-founded Underneat, a direct-to-consumer women's lingerie and shapewear brand.

Investors · 2

Fireside Ventures Advisory LlpBangalore · $376K – $25M

Also in the syndicate · 1

Fireside Ventureslead

Funding

SEC filings, press & company announcements
  • Undisclosed amountPre-Series ADec 2025

    Fireside Ventures (lead)

    Source ↗

Source: company announcements and press reports — follow each round's link for the claim.

Competitors · 4

by search overlap
Honeylove885 shared keywordsHoneylove designs and manufactures women's shapewear and undergarments with carefully engineered construction and high-quality fabrics. The company focuses on creating products with precision fit, support, and durability for consumers.
ThirdLove885 shared keywordsThirdLove is a direct-to-consumer brand selling women's intimates and accessories, including reusable silicone nipple covers, bras, and underwear. It offers fit-focused products with services like exchanges and Fit Expert support.
Clovia664 shared keywordsClovia is a full-stack Indian lingerie brand selling bras, panties, sleepwear, activewear, shapewear, and swimwear online and through retail stores, with sizes for nine Indian body types. It controls its own design, manufacturing, and supply chain, and has expanded into men's innerwear (John Player) and kids' nightwear (Clovia Cubs).
Trueandco469 shared keywordsTrue & Co sells women's intimate apparel, including wirefree bras made from microfiber and lace. It operates as a direct-to-consumer brand offering products through its own online store.

Companies competing with Underneat for the same Google search keywords, organic and paid, via search-intersection analysis.

In the news

Kusha Kapila’s shapewear label Underneat bags INR 54.5 crore in funding to scale India operations | - The Times of Indiatimesofindia.indiatimes.com · Dec 2025Kusha Kapila celebrates 'miracle' as her shapewear brand Underneat secures $6 million in funding | Fashion Trendshindustantimes.com · Dec 2025Shapewear brand Underneat raises US $ 6 million in Pre-Series A funding | Retail News Indiaapparelresources.com · Dec 2025Kusha Kapila and Vimarsh Razdan’s Underneat raises $6 million in funding led by Fireside Ventures- Moneycontrol.commoneycontrol.com · Dec 2025

Frequently asked questions

What does Underneat do?
Underneat is a direct-to-consumer women's lingerie brand offering bras, bralettes, shapewear, and bodysuits designed for Indian body proportions and warm, humid climates. It sells everyday and occasion innerwear online across sizes from XS to plus size, with a focus on breathability and all-day comfort.
Who founded Underneat?
Underneat was founded by Vimarsh Razdan in 2024.
Who are Underneat's investors?
Underneat's investors include Fireside Ventures Advisory Llp.