traya

Traya (Traya Health) is an Indian health-tech and direct-to-consumer brand focused on diagnosing and treating hair loss. Its approach, marketed as a "3 Science" formula, combines Ayurveda, dermatology/hair science and nutrition rather than selling a single cosmetic product. Customers begin with a free online hair test and scalp image assessment, from which the company's experts recommend a personalised regimen; a typical kit contains five to six products and is paired with a nutritionist-designed diet plan and ongoing guidance from a "hair coach."

The product range includes ingestible and topical items such as Hair Ras, Hair Vitamin, Health Tatva, Defence Shampoo and Conditioner, Calm Ras, Consti Clear, Gut Shuddhi, nasal drops, hair actives serum, digest boost, scalp and nourish oils, and condition-specific formulations (Mom Santulan, Iron Santulan, Thyro Santulan, Her Santulan). Formulations use ingredients including biotin, tapyadi lauh, shatavari, bhringraj, amla, aloe vera, niacinamide, ashwagandha, black pepper and folic acid. Traya frames hair loss as driven by underlying root causes — nutrition deficits, dandruff, gut issues, stress, family history and metabolism — and sets a treatment horizon of roughly five to six months before visible results, with a staged expectation framework for male and female pattern hair loss (Stages 1-7).

The company operates a website, mobile app and WhatsApp/phone-based hair coach support, and offers a money-back guarantee if the kit does not yield results within five months of consistent use.