About
Lena Belkor founded Venuetastic, a venue-booking platform, from 2010 to 2013. She holds degrees from MIT and UCLA Anderson and has worked as a behavioral scientist applying research and testing methodologies to optimize product and organizational performance across product, marketing, sales, and operations functions.
Lena Belkor (Belogolova) @lena_besci
"A #nudge must preserve freedom of choice" is a key point I emphasize when applying #behavioralscience to #product or #marketing. Thank you @CassSunstein for writing about these misconceptions! https://t.co/TpkIeHfKMN
Mar 18, 2023
Lena Belkor (Belogolova) @lena_besci
Important rule of thumb in #behavioralscience : people think of fees like losses - in designing experiences you want to min pain of losses = aggregate losses to change #perceivedvalue + make choice/comparison easier but still have the details easily accessible to maintain #trust https://t.co/iFkbGx3Hv7
Oct 10, 2022 Β· β₯ 1
Lena Belkor (Belogolova) @lena_besci
Super useful conversation for anyone who's ever thought... I've heard of #behavioralscience but I'm not sure how I can use it for MY product. #behaviorchange https://t.co/hGhPzE6JWT
Oct 2, 2022
Founder at VenuetasticYC W11
Intro paths
Lena went through Y Combinator (Winter 2011) β any YC alum in your network can reach them through the YC community.
In turn, Lena can intro founders to Venuetastic's investors below.
Venuetastic's investors Β· 1
Co-founders at Venuetastic
