Lena Belkor (Belogolova)
FounderFounder at Venuetastic
Alexandria, Virginia, United States
FoundedVenuetastic · YC
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About
Lena Belkor founded Venuetastic, a venue-booking platform, from 2010 to 2013. She holds degrees from MIT and UCLA Anderson and has worked as a behavioral scientist applying research and testing methodologies to optimize product and organizational performance across product, marketing, sales, and operations functions.
Founder at VenuetasticYC W11
Intro paths
Lena went through Y Combinator (Winter 2011) — any YC alum in your network can reach them through the YC community.
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Venuetastic's investors · 1
Co-founders at Venuetastic

Experience
- The Scotts Miracle-Gro CompanyDirector, Insights & Analytics (Consumer Intelligence & Decision Systems)current2023 — present
- Applied Behavioral Science AssociationABSA Co-Foundercurrent2020 — presentUnited States
- Intellichanges, Inc.Founder2017 — 2024Greater Los Angeles Area
- GoodRxDirector of Consumer Insights, Head of Behavioral Science2020 — 2023Los Angeles, California, United States
- FacebookBehavioral Science & Growth, Product Marketing2016 — 2018Greater Los Angeles Area
- FacebookSales Analytics & Insights2014 — 2016Greater Los Angeles Area
- VenuetasticCEO and Co-Founder (YC backed)2010 — 2013
- Stanford University Marketing DepartmentResearcher2009 — 2011
- UC Berkeley Marketing DepartmentResearcher2009 — 2011
- BlackRockPortfolio Manager2009 — 2010
- Goldman SachsTrader2006 — 2009
- Morgan StanleySummer Analyst2005
- PIMCOSummer Analyst 2003 and 20042004
Skills & more
+12 more
Behavioral ScienceInnovation ResearchStrategic InsightsConsumer InsightPerformance ManagementStakeholder ManagementCustomer JourneysData-driven Decision MakingProduct DesignHuman Computer Interactionconsumer insightsMixed Methods ResearchLanguages Russian
- Strategy Execution — Harvard Business School Online
- Power and Influence for Positive Impact — Harvard Business School Online
- Computing for Data Analysis — Coursera
From Lena's professional profile.
Frequently asked questions
- Who is Lena Belkor (Belogolova)?
- Lena Belkor founded Venuetastic, a venue-booking platform, from 2010 to 2013. She holds degrees from MIT and UCLA Anderson and has worked as a behavioral scientist applying research and testing methodologies to optimize product and organizational performance across product, marketing, sales, and operations functions.
- Where does Lena Belkor (Belogolova) work?
- Lena Belkor (Belogolova) is Founder of Venuetastic.
- What companies did Lena Belkor (Belogolova) found?
- Lena Belkor (Belogolova) founded Venuetastic.
- Where did Lena Belkor (Belogolova) go to school?
- Lena Belkor (Belogolova) studied at Massachusetts Institute of Technology (Mathematics, Brain and Cognitive Sciences); UCLA Anderson School of Management (Master’s en route to PhD; left program early after earning MA/MS to pursue industry opportunities., Management (Behavioral Economics and Marketing Focus)); Y Combinator.
Founder mafias
Y Combinator mafia10,563
Also came through, then founded or led a company.
Stanford University mafia2,221
Also came through, then founded or led a company.
Massachusetts Institute of Technology mafia1,448
Also came through, then founded or led a company.
Goldman Sachs mafia619
Also came through, then founded or led a company.
UCLA Anderson School of Management mafia128
Also came through, then founded or led a company.
Same school
Also attended Massachusetts Institute of Technology2,000
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Also attended UCLA Anderson School of Management417
+ 411 more
Also attended Y Combinator2,000
+ 1,994 more
Shared employers
Also worked at GoodRx11
+ 5 more
Also worked at Stanford University Marketing Department1,144
+ 1,138 more
Also worked at UC Berkeley Marketing Department528
+ 522 more
Also worked at BlackRock397
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