Nayya

Nayya Health, Inc. operates an AI-driven employee benefits platform that combines data about employees' health and finances to help them select medical and supplemental insurance plans, file claims, and manage financial products such as 401(k)s and personal finances. The platform provides personalized decision support during open enrollment, new-hire onboarding, and qualifying life events, and continues year-round with guidance on claims filing, spending accounts, and prescription optimization (Forbes; company materials).

The company positions its current offering as an "agentic" benefits adviser that not only recommends actions but executes them on the employee's behalf — filing claims, enrolling in programs, and handling appeals — and delivers this through channels employees already use, including Slack, Microsoft Teams, and iMessage, as well as integrations with HRIS and benefits administration systems. Nayya markets separate value propositions to employees, employers and PEOs (reduced HR workload, utilization insight for renewals), and ecosystem partners such as carriers and brokers. The company states compliance with HIPAA, SOC 2, HITRUST, WCAG 2.1 AA, ADA, CCPA, and NIST 800 standards.

In September 2025 Nayya acquired Northstar, a fintech startup, and launched what it describes as an agentic AI health-and-wealth "SuperAgent"; Forbes reports the acquisition extended Nayya's reach to financial advisors."/**/

Founding story

Nayya was founded by Sina Chehrazi and Akash Magoon in 2019 and is headquartered in New York, NY, according to company press materials; the company's about page instead references a founding in 2020. Forbes states Chehrazi is a Georgetown Law graduate who worked at fintech company Enigma before starting Nayya.

Business model

Nayya sells its benefits platform to employers and PEOs and distributes through ecosystem partners including insurance carriers, benefits administrators, brokerages, and payroll processors. Forbes notes that most of its users come through partnerships with companies such as ADP.

Enterprise software sold to employers and distributed via partners; Forbes reports the company exceeded $30 million in annual revenue in 2025. Specific pricing terms are not disclosed in the sources.

Traction

Company materials cite 3M+ employees served nationwide on the homepage and 5M+ humans served on the about page, plus 300+ data sources and $130M+ raised. Reported outcome metrics (from Nayya 2024 participation data) include a 46% reduction in benefits-related HR questions, 87% of users reporting better benefits understanding, $5,000-$10,000 average supplemental health claim payouts, and a 13% potential increase in migration to narrow-network plans. Forbes reports more than $30 million in annual revenue and nearly one million users in 2025.

Latest developments

On September 10, 2025 Nayya announced the acquisition of Northstar alongside the launch of an agentic AI health and wealth benefits "SuperAgent." In July 2025 it announced an Advisory Board of Governors with members from Modern Health, Morgan Stanley, herronpalmer and JP Morgan. Forbes (updated February 2026) reports that Sina Chehrazi stepped down as CEO in January 2026 to become executive chair and that Sarah Liebel became CEO.