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HealthSherpa

YC S12

Sacramento, US · Founded 2013 · 220 employees · 4 known investors

HealthSherpa operates an online exchange for individual ACA and Medicare health plans, connecting consumers to coverage from more than 70 carriers. Its free platform provides agents, brokers, agencies, and insurance carriers with tools to compare plans, complete enrollment applications, and manage their client base in the US.

Also known as Health Sherpa · Rent Metrics · HealthSherpa.com

HealthtechInsurTechMarketplacesHealth TechHealth InsuranceUnited States of AmericaAmerica / CanadaFully Remote

Founders & leadership· Y Combinator alumni (S12)

HealthSherpa was founded in 2013 by George Kalogeropoulos and Ning Liang.

GKGeorge Kalogeropoulos
George KalogeropoulosFounder/CEOGeorge Kalogeropoulos is the CEO of HealthSherpa, a healthcare enrollment platform he has led since 2014.
NLNing Liang
Ning LianginFounder

Investors · 4

Company profile

researched Aug 2026

HealthSherpa is a California-based technology company that connects individuals with health coverage. The site was initially built as an alternative way to research plans available on Healthcare.gov, and the company describes itself as a certified web broker offering a platform for enrolling individuals and families in individual health plans, together with tools to help users select a plan and use their insurance after enrollment.

As of 2020 the company operated three core business units. The consumer unit provides shopping, quoting, enrollment and application and coverage management for people signing up for Affordable Care Act plans; HealthSherpa.com displays all plans from all insurers without regard to commission payments and offers only ACA-compliant on-exchange coverage, and the company also partners with employers to help non-benefits-eligible employees find coverage. The carrier unit supplies an Enhanced Direct Enrollment (EDE) platform used by insurance issuers. The agencies and brokers unit provides a free enrollment pathway with integrated quoting, enrollment and servicing.

Founding story

HealthSherpa was created by programmers who built an alternative front end for researching plans listed on Healthcare.gov, work that drew coverage from outlets including NPR, The Washington Post, CBS and CNN. Founders George Kalogeropoulos and Ning Liang met through the Y Combinator accelerator, and Catherine Perez joined as a late co-founder and Chief Product Officer in 2015.

Business model

HealthSherpa operates a certified web-broker platform serving three customer groups: consumers enrolling in on-exchange ACA coverage, insurance carriers licensing its Enhanced Direct Enrollment technology, and agents, agencies and brokers who use a free enrollment, quoting and servicing pathway. It also works with employers to help non-benefits-eligible employees obtain individual coverage.

Traction

More than 36,000 agents and 4,800 agencies have adopted the free agency and broker platform. As of October 2021, over 6 million people had enrolled in individual health coverage through HealthSherpa; the company's Y Combinator profile states over 10 million enrolled since 2014. Headcount was reported at 73 in November 2021 and 220 on the Y Combinator profile.

Latest developments

The Y Combinator company profile lists HealthSherpa as active with a team size of 220 and states more than 10 million people have enrolled since 2014.

Full profile — market position, technology, go-to-market, geography, history

Market position

HealthSherpa positions itself as a private-sector equivalent of Healthcare.gov. It was the first company approved for the federal Enhanced Direct Enrollment program, and as of 2019 ten of the eleven EDE-approved issuers used its platform. Among for-profit enrollment sites it is described as showing all plans from all insurers on equal footing without regard to commission payments and offering only ACA-compliant on-exchange coverage.

Technology

HealthSherpa runs an online plan shopping, quoting, enrollment and coverage-management platform, including an Enhanced Direct Enrollment implementation approved by the Department of Health and Human Services that allows a private company to complete all enrollment and related activities for on-exchange coverage.

Go-to-market

Distribution runs through a direct consumer website for ACA plan shopping and enrollment, a free platform for agents and agencies, licensing of Enhanced Direct Enrollment technology to insurance issuers, and employer partnerships aimed at non-benefits-eligible employees.

Individuals and families seeking ACA individual health coverage; insurance agents, agencies and brokers; insurance carriers and issuers; employers and nonprofits, particularly those with non-benefits-eligible employees.

Geography

The company serves the United States. It has been described as headquartered in San Francisco, California, with offices in San Francisco and Sacramento; the Y Combinator profile lists its location as Sacramento, CA.

History

The company was founded in 2013 by Ning Liang and George Kalogeropoulos, who took part together in the Y Combinator accelerator (Summer 2012 batch). Catherine (Cat) Perez was named a late co-founder and Chief Product Officer in 2015. On December 4, 2018, HealthSherpa announced it was the first company approved to use the Department of Health and Human Services' Enhanced Direct Enrollment technology, which permits private companies to carry out all enrollment and related activities for on-exchange health coverage. By 2019, 10 of the 11 issuers approved for EDE used HealthSherpa's platform.

Compiled by commissioned research from 5 cited public sources — announcements, filings, and press listed under research sources below.

Key figures

latest reported
Agencies on platformJan 20204,800 agencies
Agents on platformJan 202036,000 agents
Cumulative enrollments since 2014Jan 2026over 10 million
Cumulative individual coverage enrollmentsOct 20216,000,000 people
EDE-approved issuers using HealthSherpa platformJan 201910 of 11
EmployeesNov 202173 people
HeadcountAug 2026258
Lives enrolled through platformJan 2013800,000 lives
Team sizeJan 2026220 people

Company-reported or press-reported figures, each dated to when it was claimed — not independently audited.

Competitors · 2

by search overlap

Companies competing with HealthSherpa for the same Google search keywords, organic and paid, via search-intersection analysis.

Timeline · 2

launches, deals, and filings
Dec 2018
First company approved for Healthcare.gov Enhanced Direct Enrollment

HealthSherpa announced it was the first company approved to use the Department of Health and Human Services' Enhanced Direct Enrollment technology, which permits private companies to carry out all enrollment and related activities for on-exchange health coverage.

source ↗

Jan 2015
Catherine Perez named late co-founder and Chief Product Officer

Catherine Perez was named a late co-founder and Chief Product Officer of HealthSherpa.

source ↗

Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.

In the news

Research sources · 5

primary sources listed

5 public sources were cited for this profile; the first-party ones are listed here.

Frequently asked questions

What does HealthSherpa do?
California technology company connecting consumers, brokers and insurance carriers to ACA individual health plans online.
Who founded HealthSherpa?
HealthSherpa was founded by George Kalogeropoulos, Ning Liang in 2013.
Who are HealthSherpa's investors?
HealthSherpa's investors include Brighter Capital, Core Venture Capital, VIEWPOINT VENTURES, Y Combinator.
Where is HealthSherpa headquartered?
HealthSherpa is headquartered in Sacramento, US.