Fundraising Fox

Aesthetic

YC S18

New York City, US · Founded 2018 · 4 employees · 4 known investors

Aesthetic uses AI to generate images based on a user's personal visual style, producing results in seconds.

Also known as Aesthetic (formerly Plato Design) · Plato Design

AI & Machine LearningDeveloper ToolsEnterprise SoftwareDesignAIUnited States of AmericaAmerica / CanadaFully Remote

Founders & leadership· Y Combinator alumni (S18)

Aesthetic was founded in 2018 by Nate Smith, Matthew Trost, and Andrew Look.

NSNate Smith
Nate Smithin𝕏Founder/CEONate Smith is a designer and investor who previously co-founded URX, which was acquired by Pinterest, and is currently founder and CEO of Superoot.
MTMatthew Trost
Matthew TrostinCo-founder · Software Engineer2019–2022Matthew Trost co-founded Haiku and later worked as a software engineer at Plato Design before transitioning to co-found Aesthetic.
AL
Andrew LookFounder

Investors · 4

Y CombinatorSan Francisco · $500K
HaystackreportedSan Francisco · $1M – $3M
SignalFirereportedSan Francisco · $250K – $15M
VIEWPOINT VENTURESreportedNew York

Competitors · 1

by search overlap
Quillbot6 shared keywordsQuillBot provides an AI-powered workspace with tools for writing, paraphrasing, design, and visual generation, letting users brainstorm, research, and produce documents and presentations. It serves writers, students, educators, and professionals for tasks such as content creation, resumes, briefs, and reports.

Companies competing with Aesthetic for the same Google search keywords, organic and paid, via search-intersection analysis.

In the news

Moxie Raises $25M Series C to Bring Clinical-Grade Operating Infrastructure to Independent Aesthetic Practicesmanilatimes.net · Mar 2026Moxie Raises $25M Series C to Bring Clinical-Grade Operating Infrastructure to Independent Aesthetic Practices - American Med Spa Associationamericanmedspa.org · Mar 2026French Aesthetic Clinic Innerskin Raises $15 Million | BeautyMatterbeautymatter.com · Dec 2025Innerskin Aesthetic Clinic Raises 5 Million Euros to Accelerate Growthwwd.com · Nov 2023

Frequently asked questions

What does Aesthetic do?
Aesthetic uses AI to generate images based on a user's personal visual style, producing results in seconds.
Who founded Aesthetic?
Aesthetic was founded by Nate Smith, Matthew Trost, Andrew Look in 2018.
Who are Aesthetic's investors?
Aesthetic's investors include Y Combinator, Haystack, SignalFire, VIEWPOINT VENTURES.
Where is Aesthetic headquartered?
Aesthetic is headquartered in New York City, US.