Who founded Aesthetic?

Aesthetic was founded by Nate Smith, Matthew Trost, Andrew Look in 2018.

Who are Aesthetic's investors?

Aesthetic's investors include Y Combinator, A.Capital Ventures, Haystack, SignalFire, Twenty Two Ventures, VIEWPOINT VENTURES.

Where is Aesthetic headquartered?

Aesthetic is headquartered in New York City, US.

Aesthetic

YC S18

New York City, US · Founded 2018 · 4 employees · 6 known investors

Find your way into Aesthetic

982 people in our graph share verified history with the Aesthetic team — schools, employers, funds. One of them is your warm intro.

Aydin Senkutunlockedknows Andrew Look · together at Notion (overlapped)

×2knows the team · via TED Conferences

×2knows the team · via UCLA

knows the team · via Notion

×5knows the team · via Y Combinator

knows the team · via Pinterest

Aesthetic uses AI to generate images based on a user's personal visual style, producing results in seconds.

Also known as Aesthetic (formerly Plato Design) · Plato Design

AI & Machine Learning Developer Tools Enterprise Software Design AIUnited States of AmericaAmerica / CanadaFully Remote

Founders & leadership· Y Combinator alumni (S18)

Aesthetic was founded in 2018 by Nate Smith, Matthew Trost, and Andrew Look.

Nate Smith in 𝕏Co-founder · Chief Executive Officer2021–2023Nate Smith is a designer and investor who previously co-founded URX, which was acquired by Pinterest, and is currently founder and CEO of Superoot.

Matthew Trost inFounder, CTO2020–2023Matthew Trost co-founded Haiku and later worked as a software engineer at Plato Design before transitioning to co-found Aesthetic.

Andrew Look inCTO / Co-Founder2018–2023Andrew Look is an ML engineer who previously worked at Pinterest (2016–2018) and at URX, a mobile ad startup acquired by Pinterest in 2016. He is founder of Aesthetic, which uses AI to generate images based on personal visual style.

Investors · 6

Y CombinatorSan Francisco · $500K

A.Capital VenturesreportedSan Francisco

HaystackreportedSan Francisco · $1M – $3M

SignalFirereportedSan Francisco · $250K – $15M

Twenty Two VenturesreportedPalo Alto · $50K – $250K

VIEWPOINT VENTURESreportedNew York

Founder mafia

2 people who came through Aesthetic went on to found or lead other companies.

Sumon SadhuChief Revenue OfficerFounded Snaptalent +1 Nate SmithFounder/CEOFounded URX

Competitors · 1

by search overlap

Quillbot6 shared keywordsQuillBot provides an AI-powered workspace with tools for writing, paraphrasing, design, and visual generation, letting users brainstorm, research, and produce documents and presentations. It serves writers, students, educators, and professionals for tasks such as content creation, resumes, briefs, and reports.

Companies competing with Aesthetic for the same Google search keywords, organic and paid, via search-intersection analysis.

In the news

Moxie Raises $25M Series C to Bring Clinical-Grade Operating Infrastructure to Independent Aesthetic Practicesmanilatimes.net · Mar 2026

Moxie Raises $25M Series C to Bring Clinical-Grade Operating Infrastructure to Independent Aesthetic Practices - American Med Spa Associationamericanmedspa.org · Mar 2026

French Aesthetic Clinic Innerskin Raises $15 Million | BeautyMatterbeautymatter.com · Dec 2025

Innerskin Aesthetic Clinic Raises 5 Million Euros to Accelerate Growthwwd.com · Nov 2023

Frequently asked questions

What does Aesthetic do?: Aesthetic uses AI to generate images based on a user's personal visual style, producing results in seconds.
Who founded Aesthetic?: Aesthetic was founded by Nate Smith, Matthew Trost, Andrew Look in 2018.
Who are Aesthetic's investors?: Aesthetic's investors include Y Combinator, A.Capital Ventures, Haystack, SignalFire, Twenty Two Ventures, VIEWPOINT VENTURES.
Where is Aesthetic headquartered?: Aesthetic is headquartered in New York City, US.