Fundraising Fox

The 98

Venture capital

Pre-Seed–Seed · 55 people tracked

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Investment thesis

The 98 invests in early stage technology companies led by women, addressing the funding disparity where women-led startups receive only 2% of venture capital despite demonstrating higher returns and faster exits. The firm combines capital with deep operating expertise drawn from decades of experience in media, marketing, commerce, and data analytics, supporting founders building businesses in commerce, media, health and wellness, finance, and law.

Invests inSector Agnostic

Source: firm website, verified Jul 25, 2026.

Stage
Pre-Seed–Seed
Instruments
Equity
Founded
2022
Tracked investments
11

Team · 55 people

from the firm's website
Joy Marcus· Co-Founder, General Partner

Co-founder and general partner with 20+ years of experience investing in and operating digital content businesses, including several successful exits. Previously held leadership roles at AOL, Time Warner, Condé Nast, and MTV Networks, served as CEO of venture-backed Bloglovin', and was a venture partner at Jerusalem Venture Partners and Gotham Ventures.

Lynda Clarizio· Co-Founder, General Partner

Co-founder and general partner with 20 years of investment and operational experience in digital media, data, and technology. Previously served as president of Nielsen's US Media business and AOL's global advertising division, held CEO roles at AppNexus and other digital companies, and led strategic investing at major media firms resulting in notable investments including Google, Amazon, and Kayak.

Alex Collmer· Founder & Executive Chair, VidMobin
Ameneh Atai· General Manager, Audience Measurement, Nielsen Mediain
Annette Rodriguez· Senior Advisor, MKH Capital Partnersin
Ashley Davis· Partner, S-3 Groupin
Beth Gostanian· VP, Product, Cantoin
Craig Forman· General Partner, NextNews Venturesin
Deborah Stambaugh· Founder & CEO, Brave New Worldin
Diane deCordova· Investor & Co-Founder, Adelaide Metricsin
Diane Teed· Principal, Brown Brothers Harrimanin
Dr. Ann Miller· Co-Founder & Chief Development Officer, Vizion Healthin
Dr. Chia-Shing Yang· Regional President, Sound Physiciansin
Elinor Hirschhorn· Former COO, CoinDeskin
Eric Bosco· VP, Product, The Trade Deskin
Erin Enright· Managing Partner, Prettybrook Partners LLCin
Faye Landes· Former Managing Director, Cowenin
Frost Prioleau· Co-Founder & Chair, Simpli.fiin
Heather Rafter· Founder & Principal, RafterMarsh USin
Helen Murphy· Founder & CEO, International Media Services Inc.in
Joanna Burton· Investor & Advisorin
Joanna Lambert· COO, Oloin
Karen Fichuk· Former Executive Board Member & CEO North America, Randstad
Kate Delhagen· Founder, Oregon Sports Angelsin
Katrina Holt· CEO, The Pitney Bowes Bankin
Kenneth Rona· Chief AI Officer, JWP Connatixin
Kevin Conroy· Founder & CEO, ConroyCo Venturesin
Linda Yaccarino· CEO, eMedin
Lisa Bettinger-Buckingham· CHRO, Vialto Partnersin
Lisa Manowitz Rowley· Former EVP, Sales, VidMobin
Lori Tauber Marcus· Former CMO, Peloton & Keurig Green Mountainin
Louise Keely· Managing Director, Quantum Risein
Macy Mills· Business Development Partner, Andreessen Horowitzin
Marci Weisler· Managing Director, Oaklins De Silva+Phillipsin
Marcy Shinder· Advisory Director, Charlesbankin
Marta Martinez· Managing Director, Data, Technology & Measurement, Googlein
Martha McCully· Founder & Content Creator, MMc Mediain
Mia Jung· Talent Partner, Welsh, Carson, Anderson & Stowein
Michael Henry· Former CEO, OpenSlatein
Michele Calhoun· Former Head of Consumer Health & Wellness, GoodRxin
Michelle Hulst· Strategic Advisor & Former President, GumGumin
Mike Vorhaus· CEO, Vorhaus Advisorsin
Rachel Weiss· VP, Corporate Strategy and Development, M&A, L'Orealin
Rong Cao· Partner, WestWave Capitalin
Sara Fagen· Founder & CEO, Tunniin
Sarah-Marie Martin· Investor & Advisorin
Sheila Buckley· Global Head of Magnify Division & Business Development, Prohaska Consultingin
Shira White· Founder, BeautifulNowin
Steve Greenberg· Founder & CEO, S-Curve Records
Sunny Bates· CEO, Sunny Bates Associatesin
Susan Meisel· EVP, Corporate Deputy General Counsel, Sony Music Entertainmentin
Susanna Hong· Managing Partner, Broadleaf Capital Advisorsin
Tom Iler· Principal, Iler Services, LLCin
Tracey Frost Rensky· Former Founder & CEO, Citibabesin
Wenda Harris Millard· Investor & Advisorin

What they invest in

from 4 of 11 portfolio companies

SaaS ×3AI & Machine Learning ×1Biotech ×1Data & Infrastructure ×1Enterprise Software ×1LegalTech ×1Marketing Tech ×1

HQs:United States×2Finland×1

Investments · 11 tracked

founders shown can be your intro path
Askpollyaskpolly.ai
Cambricambri.ioin𝕏

Cambri is a product research and concept testing platform that helps brands and product teams run iterative consumer insights studies to validate product and service concepts before launch. The platform serves product innovation teams at large consumer brands across Europe, UK, and USA.

AI & Machine LearningData & InfrastructureMarketing TechSaaSHelsinki and Stockholm, FI

Oskar Korkman(Co-founder)Dr Heli Holttinen(Founder)Dani Kamras(Co-founder)Dr Outi Somervuori(Co-founder)

Humanitruhumanitru.com

Humanitru provides an integration-first platform for nonprofits that connects ticketing, email marketing, volunteer management, and other tools to help fundraisers engage and convert donors.

SaaS

Paladinjoinpaladin.comin

Paladin operates a pro bono infrastructure platform that connects low-income individuals with volunteer attorneys and helps legal services organizations, law firms, and in-house legal teams manage volunteer programs. The platform enables centralized case management, volunteer recruitment, and impact reporting for civil and criminal legal services.

Enterprise SoftwareLegalTechSaaSNew York City, US

Private Aiprivate-ai.com
STRATIFY
Stratyfystratyfy.com
STRELLA
Strella Biotechnologystrellabiotech.com

BiotechSeattle, US

Katherine Sizov(Executive Officer, Director)Eric Linn(Director)Nolan Paul(Director)

THE VENDRY
Thevendrythevendry.com

Frequently asked questions

What stage does The 98 invest at?
The 98 invests at the Pre-Seed, Seed stages.
What sectors does The 98 focus on?
The 98 focuses on Sector Agnostic.

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