Marta Martinez
InvestorManaging Director, Data, Technology & Measurement, Google at The 98
White Plains, New York, United States
About
Marta Martinez is Managing Director of Americas for Google Marketing Platform. She has held roles across advertising technology startups, agency holding groups, and management consulting, with expertise in digital media channels including online, mobile, video, and programmatic advertising. She has experience translating advertising technology solutions for marketers and agencies, as well as launching new business lines through team building, service positioning, and operational design.
Experience
- GoogleManaging Director Americas, Google Marketing Platformcurrent2025 — presentNew York, United States
- GoogleManaging Director: Data, Technology & Measurement2023 — 2025New York, United States
- GoogleManaging Director, Agency Platforms2018 — 2023New York City Metropolitan Area
- IntersectionCRO2016 — 2018New York City Metropolitan Area
- AOLSVP, AOL Advertising2015 — 2016New York City Metropolitan Area
- AOLGlobal Head Video Sales2014 — 2015New York City Metropolitan Area
- AOLHead of Sales Strategy & Operations2013 — 2014New York
- InnovidAdvisory Board2012 — 2013New York City Metropolitan Area
- MediaMathAdvisory Board2012 — 2013
- MediaMathSVP Business Development & Operations / CMO2010 — 2012NYC
- AdSafe MediaAdvisory Board2009 — 2013
- HavasSVP, Strategic Partnerships & Product Global2005 — 2009NYC
- HavasVP, Global Strategic Planning2001 — 2005New York
- marchFIRST (NASDAQ-World Leader System Integrator & Internet Consulting)Manager2000 — 2001Los Angeles
- CompetitivenessStrategist1994 — 1998
Education
- NYU Stern School of BusinessMBA, Media1998 — 2000
- EsadeMaster of Science (M.S.), International Marketing Management1988 — 1994
- Central Regional High SchoolHigh School1987 — 1988
- Mater Salvatoris1973 — 1986
Skills & more
Business Strategy38Strategic Partnerships99Digital Agency3New Business Development32Digital Media98Ad Exchanges17Marketing Strategy57Social Media16Start-up Ventures2Strategic Planning19Business Transformation1International Development1
+12 more
Go-to-market StrategyDeal MakerOnline AdvertisingAnalyticsDigital StrategyDeal ExecutionStrategyNew MediaSalesforce.comProduct MarketingDigital MarketingAffiliate MarketingLanguages Catalan · English · Italian · Spanish
- IAB Digital Media Sales Certification — IAB
- IAB Digital Media Sales Certification — IAB
- IAB digital sales — IAB
From Marta's professional profile.
Same school
Also attended NYU Stern School of Business417
Luna SchmidInvestor at GV (Google Ventures)Kaz TeradaVenture Advisor at Monta Vista CapitalNeil FongManaging Director Asia at Burda Principal InvestmentsAlex TosoliniAdvisor at CincyTechMax WechterSenior Director of AI at Lerer HippeauTom MonahanFormer Chairman & CEO, CEB at MissionOG
+ 411 more
Also attended Esade251
Francesco MoroPrincipal at Burda Principal InvestmentsAndrea AmadorCompliance Manager at Inveready Technology Investment GroupJosep Maria EcharriManaging Partner & CEO at Inveready Technology Investment GroupIgnacio FontsNon-Executive Chairman at InvereadyRaúl GallegoGeneral Partner at Inveready Technology Investment GroupJoan MirallesHead of Administration & Valuation at Inveready Technology Investment Group
+ 245 more
Shared employers
Also worked at Google1,550
Ron ConwayFounder of SV AngelElad GilSolo general partner investing through Gil CapitalBrian SingermanCo-founder of GPx; Partner Emeritus at Founders FundJess LeePartner and Chief Product Officer at Sequoia CapitalTomasz TunguzFounder & General Partner at Theory VenturesHunter WalkCo-founder & Partner at Homebrew
+ 1,544 more
Also worked at Intersection2
Also worked at AOL96
Chamath PalihapitiyaFounder & CEO of Social CapitalSteve CaseChairman & CEO of Revolution; co-founder of AOLJeremy LiewPartner at Lightspeed Venture PartnersDan RuchPartner at Rho VenturesGreg RudinBoard Partner at Menlo VenturesTed LeonsisFounder & Partner, Revolution Growth at Revolution
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+ 90 more
Colleagues at The 98
Alex Collmer
Founder & Executive Chair, VidMob at The 98
Ameneh Atai
General Manager, Audience Measurement, Nielsen Media at The 98
Annette Rodriguez
Senior Advisor, MKH Capital Partners at The 98
Ashley Davis
Partner, S-3 Group at The 98
Beth Gostanian
VP, Product, Canto at The 98
Craig Forman
General Partner, NextNews Ventures at The 98
Deborah Stambaugh
Founder & CEO, Brave New World at The 98
Diane deCordova
Investor & Co-Founder, Adelaide Metrics at The 98