Fundraising Fox

Marta Martinez

Investor

Managing Director, Data, Technology & Measurement, Google at The 98

White Plains, New York, United States

About

Marta Martinez is Managing Director of Americas for Google Marketing Platform. She has held roles across advertising technology startups, agency holding groups, and management consulting, with expertise in digital media channels including online, mobile, video, and programmatic advertising. She has experience translating advertising technology solutions for marketers and agencies, as well as launching new business lines through team building, service positioning, and operational design.

Experience

  1. GoogleManaging Director Americas, Google Marketing Platformcurrent2025 — presentNew York, United States
  2. GoogleManaging Director: Data, Technology & Measurement2023 — 2025New York, United States
  3. GoogleManaging Director, Agency Platforms2018 — 2023New York City Metropolitan Area
  4. IntersectionCRO2016 — 2018New York City Metropolitan Area
  5. AOLSVP, AOL Advertising2015 — 2016New York City Metropolitan Area
  6. AOLGlobal Head Video Sales2014 — 2015New York City Metropolitan Area
  7. AOLHead of Sales Strategy & Operations2013 — 2014New York
  8. InnovidAdvisory Board2012 — 2013New York City Metropolitan Area
  9. MediaMathAdvisory Board2012 — 2013
  10. MediaMathSVP Business Development & Operations / CMO2010 — 2012NYC
  11. AdSafe MediaAdvisory Board2009 — 2013
  12. HavasSVP, Strategic Partnerships & Product Global2005 — 2009NYC
  13. HavasVP, Global Strategic Planning2001 — 2005New York
  14. marchFIRST (NASDAQ-World Leader System Integrator & Internet Consulting)Manager2000 — 2001Los Angeles
  15. CompetitivenessStrategist1994 — 1998

Skills & more

Business Strategy38Strategic Partnerships99Digital Agency3New Business Development32Digital Media98Ad Exchanges17Marketing Strategy57Social Media16Start-up Ventures2Strategic Planning19Business Transformation1International Development1
+12 moreGo-to-market StrategyDeal MakerOnline AdvertisingAnalyticsDigital StrategyDeal ExecutionStrategyNew MediaSalesforce.comProduct MarketingDigital MarketingAffiliate Marketing

Languages Catalan · English · Italian · Spanish

  • IAB Digital Media Sales Certification — IAB
  • IAB Digital Media Sales Certification — IAB
  • IAB digital sales — IAB

From Marta's professional profile.

Colleagues at The 98

Alex Collmer
Founder & Executive Chair, VidMob at The 98
Ameneh Atai
General Manager, Audience Measurement, Nielsen Media at The 98
Annette Rodriguez
Senior Advisor, MKH Capital Partners at The 98
Ashley Davis
Partner, S-3 Group at The 98
Beth Gostanian
VP, Product, Canto at The 98
Craig Forman
General Partner, NextNews Ventures at The 98
Deborah Stambaugh
Founder & CEO, Brave New World at The 98
Diane deCordova
Investor & Co-Founder, Adelaide Metrics at The 98

Frequently asked questions

Who is Marta Martinez?
Marta Martinez is Managing Director of Americas for Google Marketing Platform. She has held roles across advertising technology startups, agency holding groups, and management consulting, with expertise in digital media channels including online, mobile, video, and programmatic advertising. She has experience translating advertising technology solutions for marketers and agencies, as well as launching new business lines through team building, service positioning, and operational design.
Where does Marta Martinez work?
Marta Martinez is Managing Director, Data, Technology & Measurement, Google at The 98.
Where did Marta Martinez go to school?
Marta Martinez studied at NYU Stern School of Business (MBA, Media); Esade (Master of Science (M.S.), International Marketing Management); Central Regional High School (High School).

Same school

Also attended NYU Stern School of Business618

Luna SchmidInvestor at GV (Google Ventures)Kaz TeradaVenture Advisor at Monta Vista CapitalNeil FongManaging Director Asia at Burda Principal InvestmentsMax WechterSenior Director of AI at Lerer HippeauKrupa VankayalaPartner, People & HR at Sapphire VenturesDanny BrowneInvestor at FJ Labs

+ 612 more

Also attended Esade314

Francesco MoroPrincipal at Burda Principal InvestmentsAndrea AmadorCompliance Manager at Inveready Technology Investment GroupJosep Maria EcharriManaging Partner & CEO at Inveready Technology Investment GroupIgnacio FontsNon-Executive Chairman at InvereadyRaúl GallegoGeneral Partner at Inveready Technology Investment GroupJoan MirallesHead of Administration & Valuation at Inveready Technology Investment Group

+ 308 more

Also attended Mater Salvatoris2

Alejandra BandeiraInvestor at ActyusIna MurubeAssociate at Smedvig Capital

Shared employers

Also worked at Google2,000

Elad GilSolo general partner investing through Gil CapitalKai-Fu LeeChairman of Sinovation Ventures and CEO of 01.AIBrian SingermanCo-founder of GPx; Partner Emeritus at Founders FundJess LeePartner and Chief Product Officer at Sequoia CapitalTomasz TunguzFounder & General Partner at Theory VenturesHunter WalkCo-founder & Partner at Homebrew

+ 1,994 more

Also worked at Intersection2

Molly FowlerGeneral Partner at Dorm RoomScott AndersonGeneral Partner at Supply Chain Ventures

Also worked at AOL130

Chamath PalihapitiyaFounder & CEO of Social CapitalSteve CaseChairman & CEO of Revolution; co-founder of AOLJeremy LiewPartner at Lightspeed Venture PartnersDan RuchPartner at Rho VenturesGreg RudinBoard Partner at Menlo VenturesTed LeonsisFounder & Partner, Revolution Growth at Revolution

+ 124 more

Also worked at MediaMath8

Josef NajmPrincipal at Thomson Reuters VenturesJoe ZawadzkiGeneral Partner at Aperiam VenturesRyan McNallyCo-Founder & Senior Advisor at Catalyst InvestorsSapna KaupurInvestor at Sand Hill AngelsJonathan PerlGeneral Partner at Boulder VenturesDawn WestPartner at Aperiam Ventures

+ 2 more