Fundraising Fox
Humanitru
Techstars '21Richmond, US · Founded 2016 · 28 employees on LinkedIn · 7 known investors
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Humanitru provides integration tools for nonprofits to manage fundraising, donor engagement, ticketing, email marketing, and volunteer management without being locked into a single all-in-one platform.
Also known as humanitru merge · Totem Insights
Investors · 7
How we know: the Techstars portfolio · a partner's Signal profile · open dataset · Top 3000 Accelerator Startups (no YC) 2026-08 · open dataset · 5k.vc investor directory · Not right? Tell us
How we know: research · fintech.global · Not right? Tell us
Also in the syndicate · 3
Funding
SEC filings, press & company announcements$3M disclosed across 1 of 2 rounds · 2025
- $3MVenture roundFeb 2025 · 3 sources
Dogwood Ventures (lead), Front Porch Venture Partners, I2BF, Meeting Street Capital, Team Ignite Ventures, the 98
Source ↗
Source: company announcements and press reports — follow each round's link for the claim.
Company profile
researched Sep 2026Humanitru, formerly known as Totem Insights, sells customer relationship management and fundraising software to nonprofit organizations, including museums, zoos and aquariums, botanic gardens and food banks. The platform follows an "integration-first" model: rather than requiring customers to adopt a single all-in-one ecosystem, it connects to the ticketing, email marketing, volunteer management and other tools an organization already uses and consolidates the resulting donor, member, visitor and volunteer data into a single view.
The product is positioned around consolidating data from separate systems, building lists and reports, and surfacing automated insights on organizational health without manual report building. The company describes its offering as a data-driven strategy and engagement platform for mid-market to enterprise-level nonprofits, with AI-driven tools intended to centralize data, support donor engagement and improve fundraising outcomes. A third-party API profile characterizes Humanitru as consolidating donor, membership and ticketing data across integrations.
Business model
Humanitru sells subscription CRM and fundraising software to nonprofit organizations, with customer acquisition run through product demos and supported by one-on-one onboarding, training and customer support staffed by people with prior fundraising, database management and nonprofit program experience.
Software sold to nonprofit organizations; the company also describes an integrated data and payments approach spanning fundraising, marketing and engagement funnels.
Traction
The company cites customer outcomes of a 20% increase in total revenue, a 55% increase in active donors and a 26% increase in donor retention, and publishes case studies with Palm Beach Zoo & Conservation Society, the Heinz History Center and Razom for Ukraine. In February 2025 it raised $3m to accelerate product development and expand its team.
Latest developments
In February 2025 Humanitru announced $3m in funding led by Dogwood Ventures, with participation from Meeting Street Capital, the 98, I2BF, Front Porch Venture Partners and Team Ignite Ventures, to be used for enhancing its AI-powered engagement tools, adding donor management and fundraising features, and hiring across technology, customer success and partnerships.
▸Full profile — market position, technology, go-to-market, geography, history
Market position
Positions itself against all-in-one nonprofit platforms by allowing organizations to select their own ticketing, email marketing and volunteer management tools while Humanitru serves as the consolidating data layer and CRM.
Technology
An integration-first CRM that connects to third-party ticketing, email marketing and volunteer management systems and consolidates their data into a unified supporter record, with automated insight surfacing, list building and reporting. The company states it applies AI to donor engagement and fundraising workflows, and a public API surface has been profiled by a third party.
Go-to-market
Direct sales driven by demo requests on the company website, supported by published customer case studies from organizations such as Palm Beach Zoo & Conservation Society, the Heinz History Center and Razom for Ukraine, and by vertical-specific pages for museums, zoos and aquariums, botanic gardens and food banks.
Nonprofit organizations of varying size, from local museums to national nonprofits, with named vertical segments covering all nonprofits, museums, zoos and aquariums, botanic gardens and food banks; the company also describes its focus as mid-market to enterprise-level nonprofits.
Geography
United States; the company is listed in Richmond, Virginia, with customers including US-based museums, zoos, history centers and national nonprofits.
History
The company previously operated as Totem Insights and changed its name to Humanitru, retaining the toteminsights.com domain alongside humanitru.com. It has been listed as a portfolio member of the Virginia Innovation Partnership Corporation under the Commonwealth Commercialization Fund and Virginia Venture Partners programs, and has been associated with Techstars. In February 2025 it announced a $3m raise led by Dogwood Ventures.
Compiled by commissioned research from 10 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 2
launches, deals, and filingsHumanitru announced $3m in funding led by Dogwood Ventures with participation from Meeting Street Capital, the 98, I2BF, Front Porch Venture Partners and Team Ignite Ventures, to accelerate product development, expand its team and extend services to more nonprofits.
$3M source ↗
The company announced that Totem Insights changed its name to Humanitru.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 10
primary sources listed
- Humanitrutoteminsights.com · web
10 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Humanitru do?
- Humanitru is an integration-first CRM and fundraising platform for nonprofits, museums, zoos, aquariums and food banks.
- Who are Humanitru's investors?
- Humanitru's investors include Techstars, DOGWOOD VENTURES, Team Ignite Ventures, The 98.
- How much funding has Humanitru raised?
- Humanitru has disclosed $3M raised across 1 of its 2 known rounds.
- Where is Humanitru headquartered?
- Humanitru is headquartered in Richmond, US.