Sheila Buckley
InvestorGlobal Head of Magnify Division & Business Development, Prohaska Consulting at The 98
New York City Metropolitan Area
About
Sheila Buckley is Global Head of Magnify Division and Business Development at Prohaska Consulting. She brings senior commercial and sales leadership experience across digital media, ad tech, linear advertising, SaaS, and programmatic sectors, with background ranging from early-stage companies to Fortune 500 organizations. Her track record includes launching twelve new brands and repositioning three established ones, with experience in team building, strategic sales planning, and large-scale deal negotiations across multiple industries.
Experience
- Prohaska ConsultingGlobal Head of Magnify Division and Business Developmentcurrent2023 β presentNew York City Metropolitan Area
- Progress PartnersExecutive in Residencecurrent2021 β presentNew York, United States
- SMB Oyster Wharf LLCFounder and CEOcurrent2021 β presentNew York, NY
- KERV InteractiveStrategic Advisor & Consultant2023 β 2025New York, United States
- QuantcastHead of Sales (Interim)2022 β 2023New York, United States
- IABExecutive in Residence2021 β 2023New York, NY
- DstillerySVP of Sales2019 β 2021New York,NY
- She Runs It (Formerly Advertising Women of NY- AWNY)Board Chair, Board Member & Chair of Foundation2008 β 2020New York, NY
- DemandJumpChief Revenue Officer (Interim CRO)2019Indianapolis, Indiana, United States
- My Dream Walk-AboutRadical Sabbatical, Worldwide2018 β 2019
- Business InsiderHead of U.S. Sales2015 β 2018New York, NY
- CriteoHead Of U.S.Sales2014 β 2015New York, NY
- Vibrant MediaEVP, Global Chief Revenue Officer2012 β 2014New York, NY
- Weather.comSVP, Digital and TV Ad Sales2005 β 2012New York, NY
- Sports Illustrated -Time WarnerAssociate Publisher of SI2002 β 2005
- Sports Illustrated -Time WarnerPublisher of SI for Kids2000 β 2002
- MNI -Time WarnerVP Marketing and New Business Development1999 β 2000
- Money Magazine- Time WarnerEastern Ad Director1995 β 1998
- Entertainment Weekly- Time WarnerLaunch team-Northeast Manager1994 β 1995
Education
- Boston CollegeBS, Marketing and Advertising
- Loyola University Rome CenterArt History
Skills & more
Strategy17Leadership4Inspiring TeamsDigital Media99Digital Strategy69Mobile Advertising57Executive Management11Native AdvertisingStart-ups22Integrated Marketing38Digital Marketing31Online Advertising50
+12 more
Mobile MarketingSales ManagementCross-platform DevelopmentCable TelevisionAd TechInternational SalesStrategic PartnershipsPrint Media SalesAdvertisingOnline MarketingKeyword AdvertisingContent- IAB Tech Lab Data Transparency β IAB Tech Lab
- Guide to Onboarding 1st Party Data β Dstillery
- The Trade Desk CTV Certificate β The Trade Desk
- IAB Digital Media Sales Certification β IAB
From Sheila's professional profile.
Same school
Also attended Boston College189
Pat GradyPartner at Sequoia CapitalDavid FialkowInvestment Team at General CatalystBijan SabetPersonal journalSteve MurrayAdvisor, Revolution Growth at RevolutionNatalie SchmitkeManaging Director Capital Networks at Burda Principal InvestmentsKerry HullChief Financial Officer & Chief Operating Officer at CincyTech
+ 183 more
Shared employers
Also worked at Vibrant Media2
Also worked at Weather.com3
Also worked at Sports Illustrated -Time Warner4
Also worked at Entertainment Weekly- Time Warner1
Colleagues at The 98
Alex Collmer
Founder & Executive Chair, VidMob at The 98
Ameneh Atai
General Manager, Audience Measurement, Nielsen Media at The 98
Annette Rodriguez
Senior Advisor, MKH Capital Partners at The 98
Ashley Davis
Partner, S-3 Group at The 98
Beth Gostanian
VP, Product, Canto at The 98
Craig Forman
General Partner, NextNews Ventures at The 98
Deborah Stambaugh
Founder & CEO, Brave New World at The 98
Diane deCordova
Investor & Co-Founder, Adelaide Metrics at The 98














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