Diane deCordova
InvestorInvestor & Co-Founder, Adelaide Metrics at The 98
New York City Metropolitan Area
About
Diane deCordova is a trustee, founder, and COO at Adelaide, a company providing real-time media metrics and quality ratings for ad placements. She serves as a founding member of the New York Chapter at Firstboard.io and works on media optimization solutions for brands and publishers.
Experience
- Firstboard.io®Founding Member, New York Chaptercurrent2024 — presentNew York, New York, United States
- AdelaideFounder, COO, Board Member at Adelaidecurrent2019 — presentNew York City Metropolitan Area
- Parsec Media (Acquired by Kargo)Founder & Chief Operating Officer, Board Member2014 — 2020New York City Metropolitan Area
- GoogleGoogle BrandLab Lead & Video Sales Specialist Lead2011 — 2013New York, NY
- Next New Networks (Internet Video)SVP Brand Sales & VP Business Development2006 — 2011New York, NY
- Yahoo!Director - Global Alliances2003 — 2005
- Reflect.com (Procter & Gamble)Vice President, Business Development2000 — 2003
- Excite@HomeDirector, Business Development1997 — 1999
Education
- Princeton UniversityA.B., Politics
- The London School of Economics and Political Science (LSE)M. Sc., Comparative Government
Skills & more
Strategy93E-commerce92Digital Media99Digital Strategy69New Media30Strategic Partnerships99Online Advertising42Digital Marketing28Content Strategy18Mobile Devices26Mobile Marketing53Social Media Marketing40
+12 more
Customer AcquisitionIntegrated MarketingOnline Video StrategyMobile AdvertisingMonetizationOnline Video MarketingPartner ManagementWeb VideoInteractive MarketingYouTubeGoogle AnalyticsGoogle AdwordsFrom Diane's professional profile.
Same school
Also attended Princeton University553
Fabrice GrindaCo-founder & Managing Partner at FJ LabsAndrewAdvisor at Clear VenturesChristal NgAssociate at Golden Gate VenturesDavid CoatsManaging Director & Co-Founder at Correlation VenturesDan MoreheadFounder & CEO at Pantera CapitalGeoff YangCo-Founder at Redpoint Ventures
+ 547 more
Also attended The London School of Economics and Political Science (LSE)933
Lee FixelFounder of AdditionPat GradyPartner at Sequoia CapitalNeil MehtaCo-founder & Managing Partner at GreenoaksCyriac ParisotInvestor at Index VenturesSofia DolfeInvestor at Index VenturesJonas VetterleInvestor at Moonfire Ventures
+ 927 more
Shared employers
Also worked at Firstboard.io®4
Also worked at Adelaide1
Also worked at Google1,533
Ron ConwayFounder of SV AngelElad GilSolo general partner investing through Gil CapitalBrian SingermanCo-founder of GPx; Partner Emeritus at Founders FundJess LeePartner and Chief Product Officer at Sequoia CapitalTomasz TunguzFounder & General Partner at Theory VenturesHunter WalkCo-founder & Partner at Homebrew
+ 1,527 more
Also worked at Next New Networks (Internet Video)1
Colleagues at The 98
Alex Collmer
Founder & Executive Chair, VidMob at The 98
Ameneh Atai
General Manager, Audience Measurement, Nielsen Media at The 98
Annette Rodriguez
Senior Advisor, MKH Capital Partners at The 98
Ashley Davis
Partner, S-3 Group at The 98
Beth Gostanian
VP, Product, Canto at The 98
Craig Forman
General Partner, NextNews Ventures at The 98
Deborah Stambaugh
Founder & CEO, Brave New World at The 98
Diane Teed
Principal, Brown Brothers Harriman at The 98

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