About
Joanna Burton is an adviser who works with advertising companies on international expansion, particularly US-based firms entering European, Asia Pacific, and Latin American markets. She holds a Marketing MA from London Metropolitan University and a History BA from Leeds, and was named Ad Tech Personality of the Year in 2018. Burton is an active speaker and participant in industry conferences and events across advertising, media, and publishing sectors.
Experience
- Advisercurrent2023 β present
- Say It NowAdvisercurrent2020 β present
- lockrAdvisor2024 β 2025
- ID5.ioChief Strategy Officer2019 β 2023London Area, United Kingdom
- BeeswaxAdviser2019 β 2023London Area, United Kingdom
- JW PlayerAdviser2019 β 2020
- SpotXVP European Strategy2011 β 2019London Area, United Kingdom
- the Rubicon ProjectMarketing Director, International2009 β 2015London Area, United Kingdom
- agenda21 digital LtdMarketing Communications Director2012 β 2014London Area, United Kingdom
- WeboramaMarketing Communications Director, UK2011 β 2014London Area, United Kingdom
- Hi-MediaMarketing Communications Director, UK2011 β 2012London Area, United Kingdom
- easeltvMarketing2011 β 2012London
- JiWireMarketing Director, Europe2010 β 2012London Area, United Kingdom
- AppNexusMarketing Communications, UK2010 β 2011London Area, United Kingdom
- Blue Barracuda, acquired by IPGPR Director2009 β 2011
- DailymotionMarketing Director, UK2008 β 2009
- buy.atHead of PR and Marketing2006 β 2009
- Harvest Digital, LondonHead of PR2004 β 2009
- AOL Time WarnerPR Director, Platform-A2008 β 2009
- Multimap, acquired by MicrosoftPR2007 β 2009
Education
- London Metropolitan UniversityMasters, Marketing2005 β 2007
- London Metropolitan UniversityCIM postgrad Diploma, Marketing1997 β 2000
- University of LeedsBA Hons, History1992 β 1995
Skills & more
Team Leadership6Public Speaking4Strategy41Communications Planning1not-for profitNon-Executive Director2Live Events1Media Strategy2Business Strategy1CTV1Team Building3Moderating panels1
+12 more
Data clean roomsCDP and DMPsEnvironmental, Social, and Governance (ESG)CSRGreen AdvertisingRetail Medialunchingdrinkingstaying up lateOnline AdvertisingMarketing CommunicationsAffiliate MarketingLanguages French
- CIM MCIM Member β CIM | The Chartered Institute of Marketing
From Joanna's professional profile.
Same school
Also attended London Metropolitan University24
Amber ManteHead of Human Intelligence at Theory VenturesEva FreyInvestor at Extantia CapitalBoris StarchenkoInvestment Associate at First Imagine!David DuarteInvestment Director at 3Comma CapitalRichard GarnierGeneral Partner at Goose Valley VenturesDominic TaylerManaging Director - UK at Oakglen
+ 18 more
Also attended University of Leeds118
Joseph StolermanInvestor at Index VenturesLaura CliffordTalent Director at NorthzoneJason MorrisVice President, Investor Relations at Sapphire VenturesIan MilbournGeneral Partner & COO at Notion CapitalJohn MesrieOperating Partner at Inreach VenturesPhil TomkinsonFinance & Portfolio Associate at Giant Ventures Global Llp
+ 112 more
Shared employers
Also worked at ID5.io4
Also worked at SpotX2
Also worked at Hi-Media1
Colleagues at The 98
Alex Collmer
Founder & Executive Chair, VidMob at The 98
Ameneh Atai
General Manager, Audience Measurement, Nielsen Media at The 98
Annette Rodriguez
Senior Advisor, MKH Capital Partners at The 98
Ashley Davis
Partner, S-3 Group at The 98
Beth Gostanian
VP, Product, Canto at The 98
Craig Forman
General Partner, NextNews Ventures at The 98
Deborah Stambaugh
Founder & CEO, Brave New World at The 98
Diane deCordova
Investor & Co-Founder, Adelaide Metrics at The 98


























