About
Joanna Burton is an adviser who works with advertising companies on international expansion, particularly US-based firms entering European, Asia Pacific, and Latin American markets. She holds a Marketing MA from London Metropolitan University and a History BA from Leeds, and was named Ad Tech Personality of the Year in 2018. Burton is an active speaker and participant in industry conferences and events across advertising, media, and publishing sectors.
Experience
- Advisercurrent2023 — present
- Say It NowAdvisercurrent2020 — present
- lockrAdvisor2024 — 2025
- ID5.ioChief Strategy Officer2019 — 2023London, United Kingdom
- BeeswaxAdviser2019 — 2023London, United Kingdom
- JW PlayerAdviser2019 — 2020
- SpotXVP European Strategy2011 — 2019London, United Kingdom
- the Rubicon ProjectMarketing Director, International2009 — 2015London, United Kingdom
- agenda21 digital LtdMarketing Communications Director2012 — 2014London, United Kingdom
- WeboramaMarketing Communications Director, UK2011 — 2014London, United Kingdom
- Hi-MediaMarketing Communications Director, UK2011 — 2012London, United Kingdom
- easeltvMarketing2011 — 2012London
- JiWireMarketing Director, Europe2010 — 2012London, United Kingdom
- AppNexusMarketing Communications, UK2010 — 2011London, United Kingdom
- Blue Barracuda, acquired by IPGPR Director2009 — 2011
- DailymotionMarketing Director, UK2008 — 2009
- buy.atHead of PR and Marketing2006 — 2009
- Harvest Digital, LondonHead of PR2004 — 2009
- AOL Time WarnerPR Director, Platform-A2008 — 2009
- Multimap, acquired by MicrosoftPR2007 — 2009
Skills & more
Team Leadership6Public Speaking4Strategy41Communications Planning1not-for profitNon-Executive Director2Live Events1Media Strategy2Business Strategy1CTV1Team Building3Moderating panels1
+12 more
Data clean roomsCDP and DMPsEnvironmental, Social, and Governance (ESG)CSRGreen AdvertisingRetail Medialunchingdrinkingstaying up lateOnline AdvertisingMarketing CommunicationsAffiliate MarketingLanguages French
- CIM MCIM Member — CIM | The Chartered Institute of Marketing
From Joanna's professional profile.
Colleagues at The 98
Alex Collmer
Founder & Executive Chair, VidMob at The 98
Ameneh Atai
General Manager, Audience Measurement, Nielsen Media at The 98
Annette Rodriguez
Senior Advisor, MKH Capital Partners at The 98
Ashley Davis
Partner, S-3 Group at The 98
Beth Gostanian
VP, Product, Canto at The 98
Craig Forman
General Partner, NextNews Ventures at The 98
Deborah Stambaugh
Founder & CEO, Brave New World at The 98
Diane deCordova
Investor & Co-Founder, Adelaide Metrics at The 98
Frequently asked questions
- Who is Joanna Burton?
- Joanna Burton is an adviser who works with advertising companies on international expansion, particularly US-based firms entering European, Asia Pacific, and Latin American markets. She holds a Marketing MA from London Metropolitan University and a History BA from Leeds, and was named Ad Tech Personality of the Year in 2018. Burton is an active speaker and participant in industry conferences and events across advertising, media, and publishing sectors.
- Where does Joanna Burton work?
- Joanna Burton is Investor & Advisor at The 98.
- Where did Joanna Burton go to school?
- Joanna Burton studied at London Metropolitan University (Masters, Marketing); London Metropolitan University (CIM postgrad Diploma, Marketing); University of Leeds (BA Hons, History).
Same school
Also attended London Metropolitan University43
Amber ManteHead of Human Intelligence at Theory VenturesEva FreyInvestor at Extantia CapitalAngela HaywardPartner and Head of Strategy at Eclipse VenturesPaulInvestor at Episode1Allen XuInvestment Manager at Symvan CapitalBoris StarchenkoInvestment Associate at First Imagine!
+ 37 more
Also attended University of Leeds176
Joseph StolermanInvestor at Index VenturesLaura CliffordTalent Director at NorthzoneJason MorrisVice President, Investor Relations at Sapphire VenturesIan MilbournGeneral Partner & COO at Notion CapitalJohn MesrieOperating Partner at Inreach VenturesPhil TomkinsonFinance & Portfolio Associate at Giant Ventures Global Llp
+ 170 more
