Provenance
Founded 2014 · 49 employees on LinkedIn · 6 known investors
Provenance operates a claims-validation framework that independently verifies product sustainability and quality claims for consumer brands, mapping them to certification bodies and regulatory standards. Its validated "Proof Points" appear across retail partners' product pages, search and recommendations and are structured to be cited by AI shopping assistants, serving brands and retailers in beauty, personal care and food.
Investors · 6
Competitors · 4
by search overlapUlta Salon Cosmetics Fragrance240 shared keywordsUlta Beauty is an international specialty beauty retailer offering cosmetics, fragrance, skin care, wellness, hair care products, and salon services from over 600 brands across more than 1,500 locations primarily in the U.S., with additional operations in the U.K., Ireland, Mexico, and the Middle East.
LIVEKINDLY110 shared keywordsLIVEKINDLY operates flagship physical destinations combining plant-based dining, boutique stores for sustainable fashion, cruelty-free beauty, and wellness products, plus spa treatments and culinary classes. The venues target consumers interested in sustainable, plant-based living, with locations planned in cities such as Los Angeles, New York, London, and Dubai.
The Commons101 shared keywordsThe Commons is a financial app that helps users track spending, set savings goals, and shop with sustainable brands while earning rewards tied to environmental impact.
Allure86 shared keywordsAllure is a beauty media brand publishing editorial content on makeup, skincare, hair, and celebrity beauty news, along with product reviews and a subscription beauty product box. It also operates the Allure Beauty Box, a curated monthly beauty product subscription service.
Companies competing with Provenance for the same Google search keywords, organic and paid, via search-intersection analysis.
In the news
Frequently asked questions
- What does Provenance do?
- Provenance operates a claims-validation framework that independently verifies product sustainability and quality claims for consumer brands, mapping them to certification bodies and regulatory standards. Its validated "Proof Points" appear across retail partners' product pages, search and recommendations and are structured to be cited by AI shopping assistants, serving brands and retailers in beauty, personal care and food.
- Who are Provenance's investors?
- Provenance's investors include Angel Academe, Digital Currency Group, Merian Ventures, Open Data Incubator for Europe (ODINE), Working Capital Fund, Nordic Eye Venture Capital.