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Provenance

Founded 2014 · 49 employees on LinkedIn · 10 known investors

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Provenance operates a claims-validation framework that independently verifies product sustainability and quality claims for consumer brands, mapping them to certification bodies and regulatory standards. Its validated "Proof Points" appear across retail partners' product pages, search and recommendations and are structured to be cited by AI shopping assistants, serving brands and retailers in beauty, personal care and food.

AI & Machine LearningRetail TechSaaS

Investors · 10

Angel Academelisted by Angel AcademeLondon · $11K – $385K

How we know: Angel Academe's portfolio page · siliconangle.com · open dataset · 5k.vc investor directory · Not right? Tell us

Digital Currency Grouplisted by Digital Currency GroupNew York

How we know: Digital Currency Group's portfolio page · funding news · siliconangle.com · the VCSheet dataset · Not right? Tell us

Merian Ventureslisted by Merian VenturesSan Francisco

How we know: Merian Ventures's portfolio page · siliconangle.com · open dataset · 5k.vc investor directory · Not right? Tell us

Open Data Incubator for Europe (ODINE)listed by Open Data Incubator for Europe (ODINE)$110K

How we know: Open Data Incubator for Europe (ODINE)'s portfolio page · Not right? Tell us

Plug and Play Ventureslisted by Plug and Play VenturesSilicon Valley · $50K – $400K

How we know: siliconangle.com · plugandplaytechcenter.com · Not right? Tell us

S4S Ventureslisted by S4S VenturesNew York

How we know: S4S Ventures's portfolio page · Not right? Tell us

Working Capital Fundlisted by Working Capital FundWashington

How we know: Working Capital Fund's portfolio page · a partner's Signal profile · Not right? Tell us

Nordic Eye Venture CapitalreportedCopenhagen K · $100K – $5M

How we know: the VCSheet dataset · Not right? Tell us

Also in the syndicate · 1

Humanity United

Funding

SEC filings, press & company announcements

Source: company announcements and press reports — follow each round's link for the claim.

Related companies · 4

Ulta Salon Cosmetics FragranceUlta Beauty is an international specialty beauty retailer offering cosmetics, fragrance, skin care, wellness, hair care products, and salon services from over 600 brands across more than 1,500 locations primarily in the U.S., with additional operations in the U.K., Ireland, Mexico, and the Middle East.
LIVEKINDLY CollectiveLIVEKINDLY operates flagship physical destinations combining plant-based dining, boutique stores for sustainable fashion, cruelty-free beauty, and wellness products, plus spa treatments and culinary classes. The venues target consumers interested in sustainable, plant-based living, with locations planned in cities such as Los Angeles, New York, London, and Dubai.
The CommonsCommons is an app that helps consumers track and reduce the environmental impact of their purchases, enabling financial choices aligned with sustainability goals. The service targets people seeking to make consumption decisions that benefit themselves, their communities, and the planet.
AllureAllure is a beauty journalism publication that provides product reviews, trend reporting, and expert guidance on makeup, hair, skincare, and wellness. The publication serves beauty consumers and industry professionals through its website, social channels, and subscription service.

Companies working in the same space as Provenance.

Frequently asked questions

What does Provenance do?
Provenance operates a claims-validation framework that independently verifies product sustainability and quality claims for consumer brands, mapping them to certification bodies and regulatory standards. Its validated "Proof Points" appear across retail partners' product pages, search and recommendations and are structured to be cited by AI shopping assistants, serving brands and retailers in beauty, personal care and food.
Who are Provenance's investors?
Provenance's investors include Alumni Ventures, Angel Academe, Digital Currency Group, Merian Ventures, Open Data Incubator for Europe (ODINE), Plug and Play Ventures, S4S Ventures, Working Capital Fund and 1 more.