Provenance
Founded 2014 · 49 employees on LinkedIn · 6 known investors
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Provenance operates a claims-validation framework that independently verifies product sustainability and quality claims for consumer brands, mapping them to certification bodies and regulatory standards. Its validated "Proof Points" appear across retail partners' product pages, search and recommendations and are structured to be cited by AI shopping assistants, serving brands and retailers in beauty, personal care and food.
Investors · 6
Competitors · 4
by search overlapUlta Salon Cosmetics Fragrance240 shared keywordsUlta Beauty is an international specialty beauty retailer offering cosmetics, fragrance, skin care, wellness, hair care products, and salon services from over 600 brands across more than 1,500 locations primarily in the U.S., with additional operations in the U.K., Ireland, Mexico, and the Middle East.
LIVEKINDLY110 shared keywordsLIVEKINDLY operates flagship physical destinations combining plant-based dining, boutique stores for sustainable fashion, cruelty-free beauty, and wellness products, plus spa treatments and culinary classes. The venues target consumers interested in sustainable, plant-based living, with locations planned in cities such as Los Angeles, New York, London, and Dubai.
The Commons101 shared keywordsCommons is an app that helps consumers track and reduce the environmental impact of their purchases, enabling financial choices aligned with sustainability goals. The service targets people seeking to make consumption decisions that benefit themselves, their communities, and the planet.
Allure86 shared keywordsAllure is a beauty journalism publication that provides product reviews, trend reporting, and expert guidance on makeup, hair, skincare, and wellness. The publication serves beauty consumers and industry professionals through its website, social channels, and subscription service.
Companies competing with Provenance for the same Google search keywords, organic and paid, via search-intersection analysis.
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Frequently asked questions
- What does Provenance do?
- Provenance operates a claims-validation framework that independently verifies product sustainability and quality claims for consumer brands, mapping them to certification bodies and regulatory standards. Its validated "Proof Points" appear across retail partners' product pages, search and recommendations and are structured to be cited by AI shopping assistants, serving brands and retailers in beauty, personal care and food.
- Who are Provenance's investors?
- Provenance's investors include Angel Academe, Digital Currency Group, Merian Ventures, Open Data Incubator for Europe (ODINE), Working Capital Fund, Nordic Eye Venture Capital.