McRock Capital
Venture capitalToronto · Seed–Late Stage · 8 people tracked
Investment thesis
McRock invests at the intersection of the physical economy and artificial intelligence, backing companies building Industrial AI — software purpose-built to reason, predict, and act on operational data generated by sensors across factories, supply chains, and critical infrastructure. The firm believes intelligence, not connectivity, is now the key constraint and competitive advantage in the physical world. It emphasizes digital agents: software that participates in operations alongside engineers and operators to surface insights, anticipate failures, and make real-time decisions. Drawing on more than a decade of exclusive focus on Industrial Software and the Industrial Internet of Things, McRock positions itself to lead investment in the Industrial AI transition.
Source: firm website, verified Aug 3, 2026.
Team · 8 people
from the firm's website & public directories
What they invest in
from 13 of 18 portfolio companiesAI & Machine Learning ×7Enterprise Software ×7SaaS ×7IoT ×5Advanced Manufacturing ×3Cleantech ×3Cybersecurity ×3Energy ×2
HQs:United States×6Canada×1
Investments · 18 tracked
founders shown can be your intro pathBy year:2021 · 12020 · 12016 · 12014 · 14 dated
Worldsensing builds wireless data acquisition hardware, including the G7 Vibrating Wire Data Logger, that connects vibrating wire and other geotechnical sensors to transmit measurements remotely.
CleantechConstruction TechHardwareIoT
Ignasi VilajosanaJordi Llosa
Co-investorsKibo VenturesEndeavor CatalystETF PartnersIn-Q-Tel
Plus One Robotics develops intelligent parcel handling robotics systems that combine computer vision, AI, and supervised autonomy for logistics and ecommerce organizations.
AI & Machine LearningLogistics & Supply ChainRoboticsSan Antonio, US
Erik Nieves(CEO & Co-founder)inShaun Edwards(CTO & Co-founder)Paul Hvass(Executive Officer, Director)
BoardChris Girgenti(Director)inToshiya Otani(Director)
Board seatWhitney Rockley· per SEC Form D
Co-investorsBMW i VenturesDynamo VenturesFf Venture CapitalFirst Star VenturesKensington Capital Partners LimitedLeonis Capital+5 more
Chandler, US
Michael Rap(Executive Officer, Director)Brad Stevens(Executive Officer)Terry D. West(Executive Officer, Director)
BoardThomas R. Franz(Director)
Board seatWhitney Rockley· per SEC Form D · $2.1M raise · filed Aug 2016
Miami, US
Felice Gorordo(Executive Officer, Director)Michael J. Petrucelli(Executive Officer, Director)
BoardPeter L Corsell(Director)John Frankel(Director)Manuel Kadre(Director)
Foundation EGI builds an AI platform that helps manufacturers of physical products create, manage, and distribute technical documentation.
Advanced ManufacturingAI & Machine LearningEnterprise SoftwareSaaS
Mok Oh(Co-founder)Wojciech Matusik(Co-founder)Michael Foshey(Co-founder)
Co-investorsThe E14 FundRRE Ventures
Invixium designs and manufactures biometric hardware, software, and mobile solutions for access control, workforce management, visitor management, and workplace safety across multiple industries.
CybersecurityEnterprise SoftwareHardwareIoT
Co-investorsConnecticut Innovations
LandingAI builds Agentic Document Extraction, an AI system that converts complex, multi-page documents into structured, auditable data for automation in high-stakes workflows.
AI & Machine LearningEnterprise SoftwareSaaS
Co-investorsInsight PartnersIntel CapitalSamsung Catalyst FundAI FundTaiwania Capital
Miovision provides smart traffic technology and data platforms that help cities optimize signal timing, improve traffic flow, and enhance road safety across intersection networks.
AI & Machine LearningIoTMobility & Transportation
Co-investorsMaverix Private EquityPlaza VenturesACE & CompanyExport Development Canada (EDC)Renewal FundsTELUS Ventures
The company offers a platform for electric transmission grid operators with capabilities such as state estimation, contingency analysis, optimal power flow, and Ambient-Adjusted Ratings.
CleantechEnergySaaS
Co-investorsWhite Star CapitalMunich Re Ventures
OneLayer provides a security and management platform for enterprise private cellular networks, adding cybersecurity, observability, and operational orchestration for connected devices.
CybersecurityEnterprise SoftwareIoT
Co-investorsKoch Disruptive TechnologiesViola Ventures
Poka provides a platform for factory workers to learn, solve problems, and share knowledge in real time on the factory floor.
Advanced ManufacturingAI & Machine LearningFuture of WorkSaaS
Co-investorsGarage CapitalSE VenturesInovia CapitalRobert Bosch Venture CapitalUncork Capital
Prevu3D offers a digital twin platform that turns reality-capture and 3D scan data into editable, browser-based 3D environments connecting engineering, manufacturing, and operations.
Advanced ManufacturingEnterprise SoftwareSaaS
Co-investorsBrightspark VenturesCycle CapitalDesjardins Capital
Samdesk provides AI-powered incident detection and management software for security operations teams, reducing alert noise and delivering verified, contextual insights to accelerate incident response.
AI & Machine LearningCybersecurityEnterprise Software
Co-investorsEdmonton UnlimitedVerdex Capital
SkySpecs provides data management and analytics software for renewable energy asset operators, helping them optimize maintenance and operational decisions for wind and solar installations.
AI & Machine LearningCleantechClimate TechEnergySaaSAnn Arbor, US
Daniel Ellis(President and CEO)David Roberts(CEO)Thomas Brady(CFO)Ryan Morton(Chief Technology Officer)Samuel DeBruin(Chief Operational Officer)Patrick Senatore(Director of Engineering)
Co-investorsCapital Midwest FundDakota Venture GroupEvergy VenturesHuron River VenturesID VenturesInvest Michigan+4 more
Magnolia, US
Sean Ebert(Director)Nicholas Vandivere(Executive Officer, Director)Robert Beauchamp(Director)Bryce Birdsong(Executive Officer)J.P. Bauman(Director)
BoardScott MacDonald(Director)in
Triax Technologies develops workforce optimization software and real-time location tracking hardware for industrial sites, refineries, construction, and mining operations to improve labor productivity, equipment utilization, and workplace safety.
Enterprise SoftwareIoTSaaSNorwalk, US
Robert Costantini(Executive Officer, Director)Douglas Wurth(Director)Kevin Lehman(Executive Officer)Robert Raymond(Director)
BoardScott MacDonald(Director)
Rows marked “SEC filing” are inferred from directors named on the company's SEC Form D — public regulatory data, not a portfolio list published by the firm.
Portfolio news
latest coverage across their companiesPoka · knowby.co · Aug 22, 2025
Miovision · miovision.com · Apr 2, 2025
SkySpecs · annarborusa.org · Mar 20, 2025
Frequently asked questions
- How many investments has McRock Capital made?
- McRock Capital has 17 tracked investments.
- What stage does McRock Capital invest at?
- McRock Capital invests at the Seed, Series A, Series B, Series C, Late Stage stages.
- What is McRock Capital's typical check size?
- McRock Capital typically writes checks of $365K – $3.6M.
- What sectors does McRock Capital focus on?
- McRock Capital focuses on Advanced Manufacturing, AI & Machine Learning, Consumer, Data & Infrastructure, Deep Tech, Energy, Enterprise Software, Hardware, IoT, Logistics & Supply Chain, Robotics, SaaS.
- Where is McRock Capital located?
- McRock Capital is headquartered in Toronto, CA.
- Who does McRock Capital co-invest with?
- McRock Capital most often shares deals with Kibo Ventures, In-Q-Tel, Insight Partners, among 36 tracked co-investors.
Images
Co-investors · 4
RRE Ventures is a boutique early-stage venture capital firm that backs founders across sectors, combining decades of experience with AI-driven analysis throughout the investment lifecycle.
Inovia Capital is a full-stack venture capital firm based in Canada with a presence in the EU, partnering with founders to build global technology companies.
Endeavor is a global nonprofit network supporting high-impact entrepreneurs across 45+ markets, and operates Endeavor Catalyst, a rules-based co-investment fund that invests in the same entrepreneurs Endeavor supports.
Eclipse is a venture firm that backs entrepreneurs building companies in the physical and essential economy — industries tied to resilience, competitiveness, and security.
Firms observed investing alongside McRock Capital, from public investor directories. Shared companies are the overlap with McRock Capital's recorded portfolio.
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