McRock Capital
Venture capitalToronto · Seed–Late Stage · 9 people tracked
Investment thesis
McRock invests at the intersection of the physical economy and artificial intelligence, backing companies building Industrial AI — software purpose-built to reason, predict, and act on operational data generated by sensors across factories, supply chains, and critical infrastructure. The firm believes intelligence, not connectivity, is now the key constraint and competitive advantage in the physical world. It emphasizes digital agents: software that participates in operations alongside engineers and operators to surface insights, anticipate failures, and make real-time decisions. Drawing on more than a decade of exclusive focus on Industrial Software and the Industrial Internet of Things, McRock positions itself to lead investment in the Industrial AI transition.
Source: firm website, verified Aug 3, 2026.
Team · 9 people
from the firm's website & public directoriesWhat they invest in
from 8 of 18 portfolio companiesAI & Machine Learning ×5Enterprise Software ×5SaaS ×4Cybersecurity ×3IoT ×2Advanced Manufacturing ×1Cleantech ×1Climate Tech ×1
HQs:United States×5
Investments · 18 tracked
founders shown can be your intro pathBy year:2021 · 12020 · 12016 · 13 dated
Plus One Robotics develops intelligent parcel handling robotics systems that combine computer vision, AI, and supervised autonomy for logistics and ecommerce organizations.
AI & Machine LearningLogistics & Supply ChainRoboticsSan Antonio, US
Erik Nieves(CEO & Co-founder)Shaun Edwards(CTO & Co-founder)Chris Cole(Director)Paul Hvass(Executive Officer, Director)Toshiya Otani(Director)
Board seatWhitney Rockley· per SEC Form D
Chandler, US
Thomas R. Franz(Director)Michael Rap(Executive Officer, Director)Brad Stevens(Executive Officer)Terry D. West(Executive Officer, Director)
Board seatWhitney Rockley· per SEC Form D · $2.1M raise · filed Aug 2016
Invixium develops biometric access control hardware and software solutions for enterprise worksites, featuring facial recognition, multi-factor authentication, and wellness screening capabilities.
CybersecurityEnterprise SoftwareHardware
LandingAI builds Agentic Document Extraction, an AI system that converts complex, multi-page documents into structured, auditable data for automation in high-stakes workflows.
AI & Machine LearningEnterprise SoftwareSaaS
SkySpecs provides data management and analytics software for renewable energy asset operators, helping them optimize maintenance and operational decisions for wind and solar installations.
AI & Machine LearningCleantechClimate TechEnergySaaSAnn Arbor, US
David Roberts(CEO)Daniel Ellis(President and CEO)Thomas Brady(CFO)James Adox(Director)
BoardRichard Katz(Director)Peter Wells(Director)
Magnolia, US
Sean Ebert(Director)Nicholas Vandivere(Executive Officer, Director)Robert Beauchamp(Director)Bryce Birdsong(Executive Officer)J.P. Bauman(Director)
BoardScott MacDonald(Director)
Triax Technologies develops workforce optimization software and real-time location tracking hardware for industrial sites, refineries, construction, and mining operations to improve labor productivity, equipment utilization, and workplace safety.
Enterprise SoftwareIoTSaaSNorwalk, US
Robert Costantini(Executive Officer, Director)Scott MacDonald(Director)Douglas Wurth(Director)Kevin Lehman(Executive Officer)Robert Raymond(Director)
Rows marked “SEC filing” are inferred from directors named on the company's SEC Form D — public regulatory data, not a portfolio list published by the firm.
Portfolio news
latest coverage across their companiesSkySpecs · annarborusa.org · Mar 20, 2025
Frequently asked questions
- What stage does McRock Capital invest at?
- McRock Capital invests at the Seed, Series A, Series B, Series C, Late Stage stages.
- What is McRock Capital's typical check size?
- McRock Capital typically writes checks of $365K – $3.6M.
- What sectors does McRock Capital focus on?
- McRock Capital focuses on Advanced Manufacturing, AI & Machine Learning, Consumer, Data & Infrastructure, Deep Tech, Energy, Enterprise Software, Hardware, IoT, Logistics & Supply Chain, Robotics, SaaS.
- Where is McRock Capital located?
- McRock Capital is headquartered in Toronto, CA.
Images
Co-investors · 4
RRE Ventures is a boutique early-stage venture capital firm that backs founders across sectors, combining decades of experience with AI-driven analysis throughout the investment lifecycle.
Inovia Capital is a full-stack venture capital firm based in Canada with a presence in Europe, partnering with founders to build enduring global technology companies.
Eclipse partners with entrepreneurs transforming the physical economy, backing innovators that rebuild and modernize the industries powering critical systems.
Endeavor Catalyst is the co-investment fund of Endeavor, a global organization supporting high-impact entrepreneurs, operating across 45+ markets worldwide with a team of 600+ people.
Firms observed investing alongside McRock Capital, from public investor directories. Shared companies are the overlap with McRock Capital's recorded portfolio.
Similar investors
A globally recognized venture capital firm designed to provide access to highly competitive venture deals to individual investors, consistently recognized for top-decile DPI performance and as one of the most active US venture firms.
Industrial Technology Investment Corporation is the venture capital arm of Taiwan's Industrial Technology Research Institute (ITRI), backing startups across multiple stages and sectors while providing access to ITRI's R&D resources.
Cowin Capital Group is a Chinese investment management firm with extensive experience investing in and exiting technology, healthcare, and industrial companies, many of which have gone public on Chinese and Hong Kong exchanges.
Amplitude Ventures is a Canadian healthcare venture capital firm focused on precision medicine, founded by former BDC partners Dion Madsen and Jean-François Pariseau. BDC Capital is an investor in its Fund I.
LBBW Venture Capital, founded 1998 as an independent subsidiary of Landesbank Baden-Württemberg, invests in early-stage IT and life science companies in the DACH region.









