Fundraising Fox

McRock Capital

Venture capital

Toronto · Seed–Late Stage · 9 people tracked

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Investment thesis

McRock invests at the intersection of the physical economy and artificial intelligence, backing companies building Industrial AI — software purpose-built to reason, predict, and act on operational data generated by sensors across factories, supply chains, and critical infrastructure. The firm believes intelligence, not connectivity, is now the key constraint and competitive advantage in the physical world. It emphasizes digital agents: software that participates in operations alongside engineers and operators to surface insights, anticipate failures, and make real-time decisions. Drawing on more than a decade of exclusive focus on Industrial Software and the Industrial Internet of Things, McRock positions itself to lead investment in the Industrial AI transition.

Source: firm website, verified Aug 3, 2026.

Stage
Seed–Late Stage
Check
$365K – $3.6M
HQ
Toronto, AB, CA
Instruments
Equity
Founded
2012
AUM
$220M
Tracked investments
18

Team · 9 people

from the firm's website & public directories

What they invest in

from 8 of 18 portfolio companies

AI & Machine Learning ×5Enterprise Software ×5SaaS ×4Cybersecurity ×3IoT ×2Advanced Manufacturing ×1Cleantech ×1Climate Tech ×1

HQs:United States×5

Investments · 18 tracked

founders shown can be your intro path

By year:2021 · 12020 · 12016 · 13 dated

Plus One Roboticsplusonerobotics.comin𝕏Apr 2021

Plus One Robotics develops intelligent parcel handling robotics systems that combine computer vision, AI, and supervised autonomy for logistics and ecommerce organizations.

AI & Machine LearningLogistics & Supply ChainRoboticsSan Antonio, US

Erik Nieves(CEO & Co-founder)Shaun Edwards(CTO & Co-founder)Chris Cole(Director)Paul Hvass(Executive Officer, Director)Toshiya Otani(Director)

Board seatWhitney Rockley· per SEC Form D

Serious IntegratedAug 2016SEC filinghigh confidence

Chandler, US

Thomas R. Franz(Director)Michael Rap(Executive Officer, Director)Brad Stevens(Executive Officer)Terry D. West(Executive Officer, Director)

Board seatWhitney Rockley· per SEC Form D · $2.1M raise · filed Aug 2016

Clearpathclearpath.ai
dottridedott.comin𝕏
E2Ipe2ip.com
Foundationegifoundationegi.com
Invixium Accessinvixium.comin𝕏

Invixium develops biometric access control hardware and software solutions for enterprise worksites, featuring facial recognition, multi-factor authentication, and wellness screening capabilities.

CybersecurityEnterprise SoftwareHardware

Landing AIlanding.aiin𝕏

LandingAI builds Agentic Document Extraction, an AI system that converts complex, multi-page documents into structured, auditable data for automation in high-stakes workflows.

AI & Machine LearningEnterprise SoftwareSaaS

Miovisionmiovision.comin𝕏
Open Jobsonelayer.comin𝕏

OneLa​yer provides zero trust security and asset management for private 5G/LTE devices and IoT systems.

CybersecurityEnterprise SoftwareIoT

Pokapoka.ioin

Poka provides a platform for factory workers to learn, solve problems, and share knowledge in real time on the factory floor.

Advanced ManufacturingAI & Machine LearningFuture of WorkSaaS

Prevu3Dprevu3d.comin
SAMsamdesk.ioin

Samdesk provides AI-powered incident detection and management software for security operations teams, reducing alert noise and delivering verified, contextual insights to accelerate incident response.

AI & Machine LearningCybersecurityEnterprise Software

SkySpecsskyspecs.comin

SkySpecs provides data management and analytics software for renewable energy asset operators, helping them optimize maintenance and operational decisions for wind and solar installations.

AI & Machine LearningCleantechClimate TechEnergySaaSAnn Arbor, US

David Roberts(CEO)Daniel Ellis(President and CEO)Thomas Brady(CFO)James Adox(Director)

BoardRichard Katz(Director)Peter Wells(Director)

Streamsystemsstreamsystems.ca
Thoughttracethoughttrace.comMay 2020

Magnolia, US

Sean Ebert(Director)Nicholas Vandivere(Executive Officer, Director)Robert Beauchamp(Director)Bryce Birdsong(Executive Officer)J.P. Bauman(Director)

BoardScott MacDonald(Director)

Triaxtectriaxtec.com

Triax Technologies develops workforce optimization software and real-time location tracking hardware for industrial sites, refineries, construction, and mining operations to improve labor productivity, equipment utilization, and workplace safety.

Enterprise SoftwareIoTSaaSNorwalk, US

Robert Costantini(Executive Officer, Director)Scott MacDonald(Director)Douglas Wurth(Director)Kevin Lehman(Executive Officer)Robert Raymond(Director)

World Sensingworldsensing.comin

Rows marked “SEC filing” are inferred from directors named on the company's SEC Form D — public regulatory data, not a portfolio list published by the firm.

Portfolio news

latest coverage across their companies

Frequently asked questions

What stage does McRock Capital invest at?
McRock Capital invests at the Seed, Series A, Series B, Series C, Late Stage stages.
What is McRock Capital's typical check size?
McRock Capital typically writes checks of $365K – $3.6M.
What sectors does McRock Capital focus on?
McRock Capital focuses on Advanced Manufacturing, AI & Machine Learning, Consumer, Data & Infrastructure, Deep Tech, Energy, Enterprise Software, Hardware, IoT, Logistics & Supply Chain, Robotics, SaaS.
Where is McRock Capital located?
McRock Capital is headquartered in Toronto, CA.

Images

McRock Capital photoMcRock Capital photo

Co-investors · 4

RRE Ventures

RRE Ventures is a boutique early-stage venture capital firm that backs founders across sectors, combining decades of experience with AI-driven analysis throughout the investment lifecycle.

Both backed · 1
Foundationegi
$5M – $15M
Inovia Capital

Inovia Capital is a full-stack venture capital firm based in Canada with a presence in Europe, partnering with founders to build enduring global technology companies.

$250K – $8M
Eclipse Ventures

Eclipse partners with entrepreneurs transforming the physical economy, backing innovators that rebuild and modernize the industries powering critical systems.

$200K – $5M
Endeavor Catalyst

Endeavor Catalyst is the co-investment fund of Endeavor, a global organization supporting high-impact entrepreneurs, operating across 45+ markets worldwide with a team of 600+ people.

$5.5M – $200M

Firms observed investing alongside McRock Capital, from public investor directories. Shared companies are the overlap with McRock Capital's recorded portfolio.

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