Heartland Ventures S7
Venture capitalWashington · Seed–Growth · 11 people tracked
Also known as Heartland Ventures
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Investment thesis
Heartland Ventures focuses on bridging cutting-edge technology startups—often developed on the coasts—with industrial buyers concentrated in the Midwest. The firm invests in early-stage companies building technology for manufacturing, logistics, real estate, and construction, and leverages its network of 800+ industrial operators to introduce portfolio companies to potential early-adopter customers. This 'Capital + Customer Infusion' model helps startups validate ideas and accelerate revenue while enabling legacy industrial businesses to adopt innovation and stay competitive. The firm also invests in family-owned businesses across the lower middle market, drawing on Midwest-based business owners for relevant industry expertise and support.
Source: firm website, verified Aug 16, 2026.
Team · 11 people
from the firm's website & curated & public directoriesWhat they invest in
from 13 of 22 portfolio companiesAI & Machine Learning ×7SaaS ×5Construction Tech ×4Logistics & Supply Chain ×4Advanced Manufacturing ×2Enterprise Software ×2PropTech ×2Robotics ×2
HQs:United States×10
Who they back
founder profiles across 12 portfolio companiesFounding team size:solo founder×52 founders×33 founders×24+ founders×2
Where their founders studiedfrom 15 founders with education data
Purdue University ×3University of Pennsylvania ×2University of Wisconsin-Madison ×2
What their founders studiedfrom 14 founders with field-of-study data
Computer Science ×6Engineering ×4
Where their founders worked beforefrom 15 founders with career history
HackerRank ×3Stanford University ×3EatStreet ×2Ning ×2
Investments · 22 tracked
founders shown can be your intro pathAldoa provides a cloud-based platform for field data collection, laboratory operations, and reporting, serving geotechnical engineering and construction materials testing firms.
AI & Machine LearningCloud ComputingConstruction TechEnterprise SoftwareNew MaterialsSaaSNew York, US
Jake(Co-Founder and CTO)
Co-investorsHeartland VenturesMetaPropTIA VenturesMetaProp VenturesStage 2 Capital
Enaia builds an AI-based software platform for commercial real estate brokers, embedding brokerage workflows into the software to serve as an operating system for CRE brokerage.
AI & Machine LearningPropTechSaaSTampa, US
David Young(Executive Officer, Director, Promoter)
BoardNeil Berkman(Director)Mark Accomando(Director)in
Co-investorsLAB VenturesService Provider CapitalTampaBay.VenturesHeartland Ventures
Endeavor builds proprietary, custom AI systems that its enterprise clients own permanently, with a focus on serving companies outside Silicon Valley.
Advanced ManufacturingAI & Machine LearningEnterprise SoftwareSan Francisco, US
Sami Senapathy(Founder & CEO)inSami S.(Founder)in
Co-investorsSaga VenturesBenchmarkBoxGroupCraft VenturesFriends Family CapitalICONIQ+3 more
GenLogs provides truck intelligence through roadside sensors, satellites, and data integration, serving brokers, shippers, law enforcement, and finance companies with real-time visibility on motor carriers across America.
Data & InfrastructureLogistics & Supply ChainArlington, US
Ryan Joyce(Founder)inJoseph Sherman(Executive Officer, Director)Sherman Sherman(Executive Officer, Director)Blake Balch(Founder)Joe Sherman(Founder)
BoardMorgan Hitzig(Director)in
Co-investorsAutotech VenturesBattery VenturesCathay InnovationHeartland VenturesHOF CapitalIVP (Institutional Venture Partners)+6 more
Laborup uses AI to match skilled manufacturing workers with industrial companies seeking to hire, reducing hiring costs and time-to-fill for roles in machining, welding, and production.
Advanced ManufacturingAI & Machine LearningFuture of WorkHR TechTennessee, US
Simba J.(Founder)in
Co-investorsHeartland VenturesMarket Square VenturesMarketplaceNKECHI IREGBULEMNVP CapitalThreshold Ventures+9 more
Mimir provides a classroom platform used by computer science instructors at universities to manage courses, with features including automated grading and plagiarism detection.
EdTechIndianapolis, US
Prahasith Veluvolu(CEO)inColton Voege(CTO)inJacobi Petrucciani(CIO)in
Co-investorsChicago VenturesHeartland VenturesM25Y CombinatorElevate Capital
Parkade provides software for managing and booking parking within buildings, offering interactive dynamic maps that let users visualize facilities and reserve specific spots.
Mobility & TransportationPropTechSaaSSan Francisco, US
Ben Plowman(Founder)inEvan Goldin(Founder)inMichael Stevens(Chief Revenue Officer)inCurtis Rogers(Founder)
BoardTravis Putnam(Director)
Co-investorsBoxGroupHeartland VenturesJetstreamMassMutual VenturesNavitas CapitalPathbreaker Ventures+1 more
Parspec is an AI-native platform for quoting, submittals, O&M packages, and project management used by MEP (mechanical, electrical, plumbing) distributors and rep agencies.
AI & Machine LearningConstruction TechSaaS
Forest Flager(Founder)inPratyush Havelia(Founder)in
Co-investorsHeartland VenturesHomeTeam VenturesThreshold VenturesBuilding VenturesGreat Wave VenturesInnovation Endeavors
Pear Commerce provides shoppable commerce tools for CPG brands, including onsite where-to-buy locators and in-ad "Pear Connect" experiences that surface inventory-verified, in-stock retailers to move shoppers from digital ads to purchase.
E-commerceMarketing TechRetail TechMinneapolis, US
Alex Wyler(Executive Officer, Director)inEric Martell(Chief Executive Officer)inIan Lavey(Executive Officer)
BoardElizabeth Christo(Director)inGreg Beaufait(Director)in
Co-investorsCSA Partners LLCDundee Venture CapitalGreat North VenturesHeartland VenturesHomegrown CapitalMairs & Power VC+6 more
ProjectMark provides software for business development and RFP (request for proposal) management in the construction industry, helping companies streamline their sales and procurement processes.
Construction TechSaaSSales Tech
Tom(CEO)Noel(COO)Anthony(CTO)
Co-investorsEntrada VenturesHeartland VenturesTipTop VenturesTenOneTen VenturesUfi VocTech Trust
Retina Robotics builds WAM, a plug-and-play robotic device that mounts on existing forklifts and material handling equipment and uses onboard computer vision and AI to track and audit warehouse inventory without manual scanning.
AI & Machine LearningLogistics & Supply ChainRobotics
Maanav Iyengar(Founder)in
Co-investorsHeartland VenturesService Provider CapitalArray Ventures Management LlcBrickyard
Soil Connect operates a marketplace and mobile app that connects contractors and construction professionals who have surplus dirt with those who need it, using matching algorithms to reduce dirt sourcing and hauling costs.
Construction TechLogistics & Supply ChainMarketplacesPlainview, US
Cliff Fetner(Executive Officer, Director, Promoter)inWills Hapworth(Director)inDaniel Fetner(Director)in
Co-investorsGreat Oaks Venture CapitalHeartland VenturesStellifiSuffolk TechnologiesTakeoff CapitalTIA Ventures+1 more
Third Wave Automation develops physical AI, robotics, and automation technology for warehouse operations, aimed at improving warehouse safety and efficiency.
AI & Machine LearningLogistics & Supply ChainRoboticsUnion City, US
Arshan Poursohi(Founder)inDr. James R Bruce(Chief Technology Officer)Vinay Balan(Vice President Operations & Chief Safety Officer)inAl Biglan(Vice President Engineering)inVictor Osimitz(Vice President Strategy & Commercial)inArshan Poursohi Mac Mason(Founder)
Co-investorseGateway CapitalHeartland VenturesHomebrewNorwest Venture PartnersQualcomm VenturesWoven Capital+3 more
Other
Tracked investments with no reachable website or further public details — typically companies that wound down, renamed, or were absorbed.
ADF EngineeringClairaFirmusKeaLinkedFieldSpidrStack HealthcareVictory Machine & FabWorkstream
Exits · 1
1 acquisitionsMimiracq. by HackerRank
Portfolio news
latest coverage across their companiesGenLogs · finsmes.com · Feb 4, 2026
Parspec · parspec.io · Jul 8, 2025
Frequently asked questions
- How many investments has Heartland Ventures S7 made?
- Heartland Ventures S7 has 22 tracked investments, 1 of which have exited.
- What stage does Heartland Ventures S7 invest at?
- Heartland Ventures S7 invests at the Seed, Series A, Growth stages.
- What is Heartland Ventures S7's typical check size?
- Heartland Ventures S7 typically writes checks of $5M – $30M.
- What sectors does Heartland Ventures S7 focus on?
- Heartland Ventures S7 focuses on Advanced Manufacturing, AI & Machine Learning, Consumer, Deep Tech, Enterprise Software, Hardware, Logistics & Supply Chain, SaaS.
- Where is Heartland Ventures S7 located?
- Heartland Ventures S7 is headquartered in Washington, US.
- Who does Heartland Ventures S7 co-invest with?
- Heartland Ventures S7 most often shares deals with Heartland Ventures, Service Provider Capital, Stage 2 Capital, among 55 tracked co-investors.
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