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Heartland Ventures S7

Venture capitalActively deploying

Washington · Seed–Growth · 16 people tracked

Also known as Heartland Ventures

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Investment thesis

Heartland Ventures focuses on bridging cutting-edge technology startups—often developed on the coasts—with industrial buyers concentrated in the Midwest. The firm invests in early-stage companies building technology for manufacturing, logistics, real estate, and construction, and leverages its network of 800+ industrial operators to introduce portfolio companies to potential early-adopter customers. This 'Capital + Customer Infusion' model helps startups validate ideas and accelerate revenue while enabling legacy industrial businesses to adopt innovation and stay competitive. The firm also invests in family-owned businesses across the lower middle market, drawing on Midwest-based business owners for relevant industry expertise and support.

Source: firm website, verified Aug 16, 2026.

Stage
Seed–Growth
Check
$5M – $30M
HQ
Washington, Ohio, US
Instruments
Equity
Founded
2016
Tracked investments
22
Acquisitions
1

Team · 16 people

from the firm's website & curated & public directories

What they invest in

from 13 of 22 portfolio companies

AI & Machine Learning ×7SaaS ×5Construction Tech ×4Logistics & Supply Chain ×4Advanced Manufacturing ×2Enterprise Software ×2PropTech ×2Robotics ×2

HQs:United States×10

Who they back

founder profiles across 12 portfolio companies
50%
solo founders
6 of 12 mapped founding teams
33%
repeat founders
of 15 founders with career history

Founding team size:solo founder×62 founders×53 founders×1

Where their founders studiedfrom 15 founders with education data

Purdue University ×3University of Pennsylvania ×2University of Wisconsin-Madison ×2

What their founders studiedfrom 14 founders with field-of-study data

Computer Science ×6Engineering ×4

Where their founders worked beforefrom 15 founders with career history

HackerRank ×3Stanford University ×3EatStreet ×2Ning ×2

Investments · 22 tracked

founders shown can be your intro path
Aldoaaldoa.comin

Aldoa provides a cloud-based platform for field data collection, laboratory operations, and reporting, serving geotechnical engineering and construction materials testing firms.

AI & Machine LearningCloud ComputingConstruction TechEnterprise SoftwareNew MaterialsSaaSNew York, US

Jake(Co-Founder and CTO)

Co-investorsHeartland VenturesMetaPropTIA VenturesMetaProp VenturesStage 2 Capital

Enaiaenaia.coin𝕏

Enaia builds an AI-based software platform for commercial real estate brokers, embedding brokerage workflows into the software to serve as an operating system for CRE brokerage.

AI & Machine LearningPropTechSaaSTampa, US

David Young(Executive Officer, Director, Promoter)

BoardNeil Berkman(Director)Mark Accomando(Director)in

Co-investorsLAB VenturesService Provider CapitalTampaBay.VenturesHeartland Ventures

Endeavor AIendeavor.ai

Endeavor builds proprietary, custom AI systems that its enterprise clients own permanently, with a focus on serving companies outside Silicon Valley.

Advanced ManufacturingAI & Machine LearningEnterprise SoftwareSan Francisco, US

Sami Senapathy(Founder & CEO)inSami S.(Founder)in

Co-investorsSaga VenturesBenchmarkBoxGroupCraft VenturesFriends Family CapitalICONIQ+3 more

GenLogsgenlogs.ioin𝕏

GenLogs provides truck intelligence through roadside sensors, satellites, and data integration, serving brokers, shippers, law enforcement, and finance companies with real-time visibility on motor carriers across America.

Data & InfrastructureLogistics & Supply ChainArlington, US

Ryan Joyce(Executive Officer, Director)inJoseph Sherman(Executive Officer, Director)Sherman Sherman(Executive Officer, Director)

BoardMorgan Hitzig(Director)inTalal Attieh(Director)in

Co-investorsAutotech VenturesBattery VenturesCathay InnovationHeartland VenturesHOF CapitalIVP (Institutional Venture Partners)+6 more

Laboruplaborup.us

Laborup uses AI to match skilled manufacturing workers with industrial companies seeking to hire, reducing hiring costs and time-to-fill for roles in machining, welding, and production.

Advanced ManufacturingAI & Machine LearningFuture of WorkHR TechTennessee, US

Simba J.(Founder)in

Co-investorsHeartland VenturesMarket Square VenturesMarketplaceNKECHI IREGBULEMNVP CapitalThreshold Ventures+9 more

Mimirmimirhq.comacquired by HackerRank · Dec 2019

Mimir provides a classroom platform used by computer science instructors at universities to manage courses, with features including automated grading and plagiarism detection.

EdTechIndianapolis, US

Prahasith Veluvolu(Founder/CEO)inColton Voege(Founder/CTO)inJacobi Petrucciani(Founder/CIO)in

Co-investorsChicago VenturesHeartland VenturesY CombinatorElevate CapitalM25

Parkadeparkade.comin𝕏

Parkade provides software for managing and booking parking within buildings, offering interactive dynamic maps that let users visualize facilities and reserve specific spots.

Mobility & TransportationPropTechSaaSSan Francisco, US

Ben Plowman(Co-Founder/CTO)inEvan Goldin(Co-Founder/CEO)inMichael Stevens(Chief Revenue Officer)in

BoardTravis Putnam(Director)

Co-investorsBoxGroupHeartland VenturesJetstreamMassMutual VenturesNavitas CapitalPathbreaker Ventures+1 more

Parspecparspec.ioin

Parspec is an AI-native platform for quoting, submittals, O&M packages, and project management used by MEP (mechanical, electrical, plumbing) distributors and rep agencies.

AI & Machine LearningConstruction TechSaaS

Forest Flager(Founder)inPratyush Havelia(Founder)in

Co-investorsHeartland VenturesHomeTeam VenturesThreshold VenturesBuilding VenturesGreat Wave VenturesInnovation Endeavors

Pear Commercepearcommerce.comin𝕏Apr 2024

Pear Commerce provides shoppable commerce tools for CPG brands, including onsite where-to-buy locators and in-ad "Pear Connect" experiences that surface inventory-verified, in-stock retailers to move shoppers from digital ads to purchase.

E-commerceMarketing TechRetail TechMinneapolis, US

Alex Wyler(Executive Officer, Director)inEric Martell(Chief Executive Officer)inIan Lavey(Executive Officer)

BoardElizabeth Christo(Director)inGreg Beaufait(Director)in

Co-investorsCSA Partners LLCDundee Venture CapitalGreat North VenturesHeartland VenturesHomegrown CapitalMairs & Power VC+6 more

ProjectMarkprojectmark.comin

ProjectMark provides software for business development and RFP (request for proposal) management in the construction industry, helping companies streamline their sales and procurement processes.

Construction TechSaaSSales Tech

Tom(CEO)Noel(COO)Anthony(CTO)

Co-investorsEntrada VenturesHeartland VenturesTenOneTen VenturesUfi VocTech Trust

Retina Roboticsretinarobotics.comin

Retina Robotics builds WAM, a plug-and-play robotic device that mounts on existing forklifts and material handling equipment and uses onboard computer vision and AI to track and audit warehouse inventory without manual scanning.

AI & Machine LearningLogistics & Supply ChainRobotics

Maanav Iyengar(Founder)in

Co-investorsHeartland VenturesService Provider CapitalArray Ventures Management LlcBrickyard

Soil Connectsoilconnect.comin

Soil Connect operates a marketplace and mobile app that connects contractors and construction professionals who have surplus dirt with those who need it, using matching algorithms to reduce dirt sourcing and hauling costs.

Construction TechLogistics & Supply ChainMarketplacesPlainview, US

Cliff Fetner(Executive Officer, Director, Promoter)inWills Hapworth(Director)inDaniel Fetner(Director)in

Co-investorsGreat Oaks Venture CapitalHeartland VenturesStellifiSuffolk TechnologiesTakeoff CapitalTIA Ventures+1 more

Third Wave Automationthirdwave.aiin

Third Wave Automation develops physical AI, robotics, and automation technology for warehouse operations, aimed at improving warehouse safety and efficiency.

AI & Machine LearningLogistics & Supply ChainRoboticsUnion City, US

Arshan Poursohi(Chief Executive Officer & Cofounder)inDr. James R Bruce(Chief Technology Officer)Vinay Balan(Vice President Operations & Chief Safety Officer)inAl Biglan(Vice President Engineering)inVictor Osimitz(Vice President Strategy & Commercial)in

Co-investorseGateway CapitalHeartland VenturesHomebrewNorwest Venture PartnersQualcomm VenturesWoven Capital+3 more

Other

Tracked investments with no reachable website or further public details — typically companies that wound down, renamed, or were absorbed.

ADF EngineeringClairaFirmusKeaLinkedFieldSpidrStack HealthcareVictory Machine & FabWorkstream

Exits · 1

1 acquisitions

Mimiracq. by HackerRank

Portfolio news

latest coverage across their companies

Frequently asked questions

How many investments has Heartland Ventures S7 made?
Heartland Ventures S7 has 22 tracked investments, 1 of which have exited.
What stage does Heartland Ventures S7 invest at?
Heartland Ventures S7 invests at the Seed, Series A, Growth stages.
What is Heartland Ventures S7's typical check size?
Heartland Ventures S7 typically writes checks of $5M – $30M.
What sectors does Heartland Ventures S7 focus on?
Heartland Ventures S7 focuses on Advanced Manufacturing, AI & Machine Learning, Consumer, Deep Tech, Enterprise Software, Hardware, Logistics & Supply Chain, SaaS.
Where is Heartland Ventures S7 located?
Heartland Ventures S7 is headquartered in Washington, US.
Who does Heartland Ventures S7 co-invest with?
Heartland Ventures S7 most often shares deals with Heartland Ventures, Service Provider Capital, Stage 2 Capital, among 53 tracked co-investors.

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