Fundraising Fox

Sotira

Techstars '23

Menlo Park, US · Founded 2021 · Delaware corporation · 5 employees on LinkedIn · 6 known investors

Find your way into Sotira

1,012 people in our graph share verified history with the Sotira team — schools, employers, funds. One of them is your warm intro.

Dave Blivinunlockedknows Amrita Bhasin · together at Techstars (overlapped)
×4knows the team · via Techstars
knows the team · via Google
×4knows the team · via OpenAI
×2knows the team · via Meta

Sotira operates a platform connecting retailers, manufacturers, and distributors to secondary market buyers to offload and monetize unsold or perishable inventory. The company serves instant commerce companies and brands seeking to prevent surplus inventory from reaching landfills.

B2B MarketplacesCircular EconomyE-commerceFintechLogistics & Supply ChainMarketing Tech

Founders & leadership

Sotira was founded in 2021 by Amrita Bhasin.

ABAmrita Bhasin
Amrita BhasininCEOAmrita Bhasin is co-founder and CEO of Sotira, a platform that helps manufacturers, retailers, and brands recover value from excess inventory by redirecting unsold goods to secondary markets and nonprofit distribution. She serves on the board of Landbell USA's Producer Responsibility Organization.30 Under 30 2026
GKGary Kwong
Gary KwonginCTO

Investors · 6

Ritual CapitalMenlo Park · $100K – $500Kvia Chris Howard · inferred
TechstarsBoulder · $220K
K5 GlobalreportedSan Francisco · $1M – $3M
Night CapitalreportedCapitola
Soma CapitalreportedSacramento · $100K – $300K
Unusual VenturesreportedMenlo Park · $1M – $15M

Funding

SEC filings, press & company announcements

$4M disclosed across 2 of 3 rounds · 2022–2025

▶$2MraisedMar 2025 · 12 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Gary KwongExecutive Officer, Director
  • Amrita BhasinExecutive Officer, Director
Offering amount
$2M
Amount sold
$2M
First sale
Apr 2022
Incorporated
Corporation, Delaware, 2021
Federal exemptions
06b
Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

Competitors · 2

by search overlap
Socotra3 shared keywordsSocotra is a cloud-native insurance core platform that provides configuration-only deployments, open APIs, and real-time data access for insurers across personal, commercial, and life insurance lines. The platform enables insurers to deploy products faster, maintain greater operational flexibility, and achieve high reliability without custom code or legacy system constraints.
Cetera3 shared keywordsCetera provides support and affiliation services for financial professionals and institutions, including financial advisors. It operates in the wealth management and financial services industry.

Companies competing with Sotira for the same Google search keywords, organic and paid, via search-intersection analysis.

In the news

Trysignalbasetrysignalbase.com · Jul 2026How Sotira Turns Surplus Inventory Into Valueforbes.com · Sep 2025Sotira secures $2M pre-seed to help brands monetize surplus inventory - FreightWavesfreightwaves.com · Feb 2025Sotira secures $2M pre-seed to help brands monetize surplus inventoryfinance.yahoo.com · Feb 2025Sotira raises $2m to modernise the $500bn overstock procurement industryfintech.global · Feb 2025

Frequently asked questions

What does Sotira do?
Sotira operates a platform connecting retailers, manufacturers, and distributors to secondary market buyers to offload and monetize unsold or perishable inventory. The company serves instant commerce companies and brands seeking to prevent surplus inventory from reaching landfills.
Who founded Sotira?
Sotira was founded by Amrita Bhasin in 2021.
Who are Sotira's investors?
Sotira's investors include Ritual Capital, Techstars, K5 Global, Night Capital, Soma Capital, Unusual Ventures.
How much funding has Sotira raised?
Sotira has disclosed $4M raised across 2 of its 3 known rounds.
Where is Sotira headquartered?
Sotira is headquartered in Menlo Park, US.