Heartland Ventures
Venture capitalActively deployingColumbus · Pre-Seed–Late Stage · 18 people tracked
Also known as Heartland Ventures S2
Find your way into Heartland Ventures
1,259 people in our graph share verified history with the Heartland Ventures team — schools, employers, funds. One of them is your warm intro.
Investment thesis
Heartland Ventures is a venture capital firm investing in startups operating in the Midwest region. The firm focuses on helping portfolio companies develop customer relationships and achieve growth.
Team · 18 people
from the firm's website & public directories
What they invest in
from 11 of 30 portfolio companiesAI & Machine Learning ×6Construction Tech ×4Logistics & Supply Chain ×4SaaS ×4Robotics ×2Advanced Manufacturing ×1Cloud Computing ×1Data & Infrastructure ×1
HQs:United States×16
Who they back
founder profiles across 8 portfolio companiesFounding team size:solo founder×42 founders×33 founders×1
Where their founders studiedfrom 11 founders with education data
Purdue University ×3University of Wisconsin-Madison ×2
What their founders studiedfrom 10 founders with field-of-study data
Computer Science ×4Engineering ×3
Where their founders worked beforefrom 11 founders with career history
HackerRank ×3Stanford University ×3EatStreet ×2
Investments · 30 tracked
founders shown can be your intro pathBy year:2026 · 12025 · 12024 · 32023 · 32022 · 32021 · 112 dated
Aldoa provides a cloud-based platform for field data collection, laboratory operations, and reporting, serving geotechnical engineering and construction materials testing firms.
AI & Machine LearningCloud ComputingConstruction TechEnterprise SoftwareNew MaterialsSaaSNew York, US
Jake(Co-Founder and CTO)
Co-investorsMetaPropTIA VenturesHeartland Ventures S7MetaProp VenturesStage 2 Capital
Enaia builds an AI-based software platform for commercial real estate brokers, embedding brokerage workflows into the software to serve as an operating system for CRE brokerage.
AI & Machine LearningPropTechSaaSTampa, US
David Young(Executive Officer, Director, Promoter)
BoardNeil Berkman(Director)
Board seatMark Accomando· per SEC Form D · $1.7M raise · filed Sep 2024
Co-investorsHeartland Ventures S7LAB VenturesService Provider CapitalTampaBay.Ventures
Soil Connect operates a marketplace and mobile app that connects contractors and construction professionals who have surplus dirt with those who need it, using matching algorithms to reduce dirt sourcing and hauling costs.
Construction TechLogistics & Supply ChainMarketplacesPlainview, US
Cliff Fetner(Executive Officer, Director, Promoter)inWills Hapworth(Director)inDaniel Fetner(Director)in
Board seatMark Accomando· per SEC Form D
Co-investorsHeartland Ventures S7StellifiSuffolk TechnologiesTIA Ventures
GenLogs provides truck intelligence through roadside sensors, satellites, and data integration, serving brokers, shippers, law enforcement, and finance companies with real-time visibility on motor carriers across America.
Data & InfrastructureLogistics & Supply ChainArlington, US
Ryan Joyce(Executive Officer, Director)inJoseph Sherman(Executive Officer, Director)Sherman Sherman(Executive Officer, Director)
BoardMorgan Hitzig(Director)inTalal Attieh(Director)in
Co-investorsAutotech VenturesBattery VenturesCathay InnovationHeartland Ventures S7HOF CapitalIVP (Institutional Venture Partners)+5 more
Laborup uses AI to match skilled manufacturing workers with industrial companies seeking to hire, reducing hiring costs and time-to-fill for roles in machining, welding, and production.
Advanced ManufacturingAI & Machine LearningFuture of WorkHR TechTennessee, US
Simba J.(Founder)in
Co-investorsHeartland Ventures S7Market Square VenturesWestbound Equity PartnersAndreessen HorowitzIndex Ventures
Mimir provides a classroom platform used by computer science instructors at universities to manage courses, with features including automated grading and plagiarism detection.
EdTechIndianapolis, US
Prahasith Veluvolu(Founder/CEO)inColton Voege(Founder/CTO)inJacobi Petrucciani(Founder/CIO)in
Co-investorsHeartland Ventures S7Y Combinator
Parspec is an AI-native platform for quoting, submittals, O&M packages, and project management used by MEP (mechanical, electrical, plumbing) distributors and rep agencies.
AI & Machine LearningConstruction TechSaaS
Forest Flager(Founder)inPratyush Havelia(Founder)in
Co-investorsHeartland Ventures S7HomeTeam VenturesThreshold VenturesBuilding Ventures
Pear Commerce provides shoppable commerce tools for CPG brands, including onsite where-to-buy locators and in-ad "Pear Connect" experiences that surface inventory-verified, in-stock retailers to move shoppers from digital ads to purchase.
E-commerceMarketing TechRetail TechMinneapolis, US
Alex Wyler(Executive Officer, Director)inEric Martell(Chief Executive Officer)inIan Lavey(Executive Officer)
BoardElizabeth Christo(Director)inGreg Beaufait(Director)in
Co-investorsCSA Partners LLCDundee Venture CapitalGreat North VenturesHeartland Ventures S7Homegrown CapitalNewlin Ventures+3 more
ProjectMark provides software for business development and RFP (request for proposal) management in the construction industry, helping companies streamline their sales and procurement processes.
Construction TechSaaSSales Tech
Tom(CEO)Noel(COO)Anthony(CTO)
Co-investorsEntrada VenturesHeartland Ventures S7TenOneTen VenturesUfi VocTech Trust
Retina Robotics builds WAM, a plug-and-play robotic device that mounts on existing forklifts and material handling equipment and uses onboard computer vision and AI to track and audit warehouse inventory without manual scanning.
AI & Machine LearningLogistics & Supply ChainRobotics
Maanav Iyengar(Founder)in
Co-investorsHeartland Ventures S7Service Provider CapitalArray Ventures Management Llc
Third Wave Automation develops physical AI, robotics, and automation technology for warehouse operations, aimed at improving warehouse safety and efficiency.
AI & Machine LearningLogistics & Supply ChainRoboticsUnion City, US
Arshan Poursohi(Chief Executive Officer & Cofounder)inDr. James R Bruce(Chief Technology Officer)Vinay Balan(Vice President Operations & Chief Safety Officer)inAl Biglan(Vice President Engineering)inVictor Osimitz(Vice President Strategy & Commercial)in
Co-investorseGateway CapitalHeartland Ventures S7HomebrewNorwest Venture PartnersQualcomm VenturesWoven Capital+2 more
Other
Tracked investments with no reachable website or further public details — typically companies that wound down, renamed, or were absorbed.
Champions Holdings, LLCGLC Hayden Flats HoldingsGLC Vin Rogers, LLCGrandview III DevelopmentJordan Creek HoldingsMaple Block Holdings, LLCZelta Technology IncADF EngineeringClairaClassroomEndeavorFirmusKeaLinkedFieldParkadeSpidrStack HealthcareVictory Machine & FabWorkstream
Rows marked “SEC filing” are inferred from directors named on the company's SEC Form D — public regulatory data, not a portfolio list published by the firm.
Portfolio news
latest coverage across their companiesMimir · trendhunter.com · Jun 22, 2026
GenLogs · technical.ly · Feb 5, 2026
Laborup · haslam.utk.edu · Oct 7, 2025
Frequently asked questions
- How many investments has Heartland Ventures made?
- Heartland Ventures has 30 tracked investments, 1 of which have exited, including 3 dated in the last 24 months.
- What stage does Heartland Ventures invest at?
- Heartland Ventures invests at the Pre-Seed, Seed, Series A, Growth, Late Stage stages.
- What is Heartland Ventures's typical check size?
- Heartland Ventures typically writes checks of $500K – $30M.
- What sectors does Heartland Ventures focus on?
- Heartland Ventures focuses on Advanced Manufacturing, Construction Tech, Data & Infrastructure, EdTech, Enterprise Software, Logistics & Supply Chain, Mobility & Transportation, PropTech, Retail Tech, SaaS.
- Where is Heartland Ventures located?
- Heartland Ventures is headquartered in Columbus, US.
- Who does Heartland Ventures co-invest with?
- Heartland Ventures most often shares deals with Heartland Ventures S7, Stage 2 Capital, TIA Ventures, among 32 tracked co-investors.
Media · Podcasts & interviews
featuring the teamEP 389: Investing in Warehouse Technology: Insights from Heartland Ventures Partner Conor McGuinness
The New Warehouse · Conor McGuinness
Co-investors · 1
EquipmentShare is an equipment rental and construction technology company that provides builders and contractors with reliable equipment rentals, fleet management tools, and a cloud-connected operating system called T3 to improve jobsite productivity and safety.
Firms observed investing alongside Heartland Ventures, from public investor directories. Shared companies are the overlap with Heartland Ventures's recorded portfolio.
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