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Heartland Ventures

Venture capitalActively deploying

Columbus · Pre-Seed–Growth · 18 people tracked

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Investment thesis

Heartland Ventures is a venture capital firm investing in startups operating in the Midwest region. The firm focuses on helping portfolio companies develop customer relationships and achieve growth.

Stage
Pre-Seed–Growth
Check
$500K – $30M
HQ
Columbus, Ohio, US
Instruments
Equity
Founded
2016
Last 12 months
1 investment
AUM
$52M
Tracked investments
31
Acquisitions
1

Team · 18 people

from the firm's website & public directories
Bradley Toothaker· General Partnerin
Ryan Rans· General Partner
Braden Lambros· Partner, Communityin
Milan Joshi· Senior VP, Private Equityin
Gavin Fox· Director, Private Equityin
Tom Williams· Principalin

What they invest in

from 14 of 31 portfolio companies

AI & Machine Learning ×7SaaS ×5Construction Tech ×4Logistics & Supply Chain ×4Advanced Manufacturing ×2Data & Infrastructure ×2Enterprise Software ×2PropTech ×2

HQs:United States×19

Who they back

founder profiles across 12 portfolio companies
42%
solo founders
5 of 12 mapped founding teams
33%
repeat founders
of 15 founders with career history

Founding team size:solo founder×52 founders×33 founders×24+ founders×2

Where their founders studiedfrom 15 founders with education data

Purdue University ×3University of Pennsylvania ×2University of Wisconsin-Madison ×2

What their founders studiedfrom 14 founders with field-of-study data

Computer Science ×6Engineering ×4

Where their founders worked beforefrom 15 founders with career history

HackerRank ×3Stanford University ×3EatStreet ×2Ning ×2

Investments · 31 tracked

founders shown can be your intro path

By year:2026 · 12025 · 32024 · 42023 · 32022 · 32021 · 12018 · 116 dated

Aldoaaldoa.cominJul 2025 · $3.8M✓ verified

Aldoa provides a cloud-based platform for field data collection, laboratory operations, and reporting, serving geotechnical engineering and construction materials testing firms.

AI & Machine LearningCloud ComputingConstruction TechEnterprise SoftwareNew MaterialsSaaSNew York, US

Jake(Co-Founder and CTO)

Co-investorsMetaPropTIA VenturesHeartland Ventures S7MetaProp VenturesStage 2 Capital

Enaiaenaia.coin𝕏Apr 2023SEC filingmedium confidence

Enaia builds an AI-based software platform for commercial real estate brokers, embedding brokerage workflows into the software to serve as an operating system for CRE brokerage.

AI & Machine LearningPropTechSaaSTampa, US

David Young(Executive Officer, Director, Promoter)

BoardNeil Berkman(Director)

Board seatMark Accomando· per SEC Form D · $1.7M raise · filed Sep 2024

Co-investorsHeartland Ventures S7LAB VenturesService Provider CapitalTampaBay.Ventures

Soil Connectsoilconnect.cominSeed · Dec 2022 · $3M

Soil Connect operates a marketplace and mobile app that connects contractors and construction professionals who have surplus dirt with those who need it, using matching algorithms to reduce dirt sourcing and hauling costs.

Construction TechLogistics & Supply ChainMarketplacesPlainview, US

Cliff Fetner(Executive Officer, Director, Promoter)inWills Hapworth(Director)inDaniel Fetner(Director)in

Board seatMark Accomando· per SEC Form D

Co-investorsGreat Oaks Venture CapitalHeartland Ventures S7StellifiSuffolk TechnologiesTakeoff CapitalTIA Ventures+1 more

Endeavor AIendeavor.aiOct 2024

Endeavor builds proprietary, custom AI systems that its enterprise clients own permanently, with a focus on serving companies outside Silicon Valley.

Advanced ManufacturingAI & Machine LearningEnterprise SoftwareSan Francisco, US

Sami Senapathy(Founder & CEO)inSami S.(Founder)in

Co-investorsSaga VenturesBenchmarkBoxGroupCraft VenturesFriends Family CapitalICONIQ+3 more

GenLogsgenlogs.ioin𝕏

GenLogs provides truck intelligence through roadside sensors, satellites, and data integration, serving brokers, shippers, law enforcement, and finance companies with real-time visibility on motor carriers across America.

Data & InfrastructureLogistics & Supply ChainArlington, US

Ryan Joyce(Founder)inJoseph Sherman(Executive Officer, Director)Sherman Sherman(Executive Officer, Director)Blake Balch(Founder)Joe Sherman(Founder)

BoardMorgan Hitzig(Director)in

Co-investorsAutotech VenturesBattery VenturesCathay InnovationHeartland Ventures S7HOF CapitalIVP (Institutional Venture Partners)+6 more

Laboruplaborup.us

Laborup uses AI to match skilled manufacturing workers with industrial companies seeking to hire, reducing hiring costs and time-to-fill for roles in machining, welding, and production.

Advanced ManufacturingAI & Machine LearningFuture of WorkHR TechTennessee, US

Simba J.(Founder)in

Co-investorsHeartland Ventures S7Market Square VenturesMarketplaceNKECHI IREGBULEMNVP CapitalThreshold Ventures+9 more

Mimirmimirhq.comacquired by HackerRank · Dec 2019

Mimir provides a classroom platform used by computer science instructors at universities to manage courses, with features including automated grading and plagiarism detection.

EdTechIndianapolis, US

Prahasith Veluvolu(Founder)inColton Voege(Founder)inJacobi Petrucciani(Founder)in

Co-investorsChicago VenturesHeartland Ventures S7M25Y CombinatorElevate Capital

Parkadeparkade.comin𝕏May 2025

Parkade provides software for managing and booking parking within buildings, offering interactive dynamic maps that let users visualize facilities and reserve specific spots.

Mobility & TransportationPropTechSaaSSan Francisco, US

Ben Plowman(Founder)inEvan Goldin(Founder)inMichael Stevens(Chief Revenue Officer)inCurtis Rogers(Founder)

BoardTravis Putnam(Director)

Co-investorsBoxGroupHeartland Ventures S7JetstreamMassMutual VenturesNavitas CapitalPathbreaker Ventures+1 more

Parspecparspec.ioinJul 2025 · $20M

Parspec is an AI-native platform for quoting, submittals, O&M packages, and project management used by MEP (mechanical, electrical, plumbing) distributors and rep agencies.

AI & Machine LearningConstruction TechSaaS

Forest Flager(Founder)inPratyush Havelia(Founder)in

Co-investorsHeartland Ventures S7HomeTeam VenturesThreshold VenturesBuilding VenturesGreat Wave VenturesInnovation Endeavors

Pear Commercepearcommerce.comin𝕏Apr 2024

Pear Commerce provides shoppable commerce tools for CPG brands, including onsite where-to-buy locators and in-ad "Pear Connect" experiences that surface inventory-verified, in-stock retailers to move shoppers from digital ads to purchase.

E-commerceMarketing TechRetail TechMinneapolis, US

Alex Wyler(Executive Officer, Director)inEric Martell(Chief Executive Officer)inIan Lavey(Executive Officer)

BoardElizabeth Christo(Director)inGreg Beaufait(Director)in

Co-investorsCSA Partners LLCDundee Venture CapitalGreat North VenturesHeartland Ventures S7Homegrown CapitalMairs & Power VC+6 more

ProjectMarkprojectmark.comin

ProjectMark provides software for business development and RFP (request for proposal) management in the construction industry, helping companies streamline their sales and procurement processes.

Construction TechSaaSSales Tech

Tom(CEO)Noel(COO)Anthony(CTO)

Co-investorsEntrada VenturesHeartland Ventures S7TipTop VenturesTenOneTen VenturesUfi VocTech Trust

Retina Roboticsretinarobotics.comin

Retina Robotics builds WAM, a plug-and-play robotic device that mounts on existing forklifts and material handling equipment and uses onboard computer vision and AI to track and audit warehouse inventory without manual scanning.

AI & Machine LearningLogistics & Supply ChainRobotics

Maanav Iyengar(Founder)in

Co-investorsHeartland Ventures S7Service Provider CapitalArray Ventures Management LlcBrickyard

SPIDR Techspidrtech.cominApr 2018 · $2.5M

Data & InfrastructureTorrance, US

Rahul Sidhu(Executive Officer, Director, Promoter)

BoardAlex Rubalcava(Director)in

Co-investorsAutochrome VenturesBirchmere VenturesTechstarsWinklevoss Capital

Third Wave Automationthirdwave.aiin

Third Wave Automation develops physical AI, robotics, and automation technology for warehouse operations, aimed at improving warehouse safety and efficiency.

AI & Machine LearningLogistics & Supply ChainRoboticsUnion City, US

Arshan Poursohi(Founder)inDr. James R Bruce(Chief Technology Officer)Vinay Balan(Vice President Operations & Chief Safety Officer)inAl Biglan(Vice President Engineering)inVictor Osimitz(Vice President Strategy & Commercial)inArshan Poursohi Mac Mason(Founder)

Co-investorseGateway CapitalHeartland Ventures S7HomebrewNorwest Venture PartnersQualcomm VenturesWoven Capital+3 more

Other

Tracked investments with no reachable website or further public details — typically companies that wound down, renamed, or were absorbed.

Champions Holdings, LLCGLC Hayden Flats HoldingsGLC Vin Rogers, LLCGrandview III DevelopmentJordan Creek HoldingsMaple Block Holdings, LLCZelta Technology IncADF EngineeringClairaClassroomFirmusKeaLinkedFieldSpidrStack HealthcareVictory Machine & FabWorkstream

Rows marked “SEC filing” are inferred from directors named on the company's SEC Form D — public regulatory data, not a portfolio list published by the firm.

Exits · 1

1 acquisitions

Mimiracq. by HackerRank

Portfolio news

latest coverage across their companies

Frequently asked questions

How many investments has Heartland Ventures made?
Heartland Ventures has 31 tracked investments, 1 of which have exited, including 6 dated in the last 24 months.
What stage does Heartland Ventures invest at?
Heartland Ventures invests at the Pre-Seed, Seed, Series A, Growth stages.
What is Heartland Ventures's typical check size?
Heartland Ventures typically writes checks of $500K – $30M.
What sectors does Heartland Ventures focus on?
Heartland Ventures focuses on Advanced Manufacturing, Construction Tech, Data & Infrastructure, EdTech, Enterprise Software, Logistics & Supply Chain, Mobility & Transportation, PropTech, Retail Tech, SaaS.
Where is Heartland Ventures located?
Heartland Ventures is headquartered in Columbus, US.
Who does Heartland Ventures co-invest with?
Heartland Ventures most often shares deals with Heartland Ventures S7, Service Provider Capital, Stage 2 Capital, among 53 tracked co-investors.

Media · Podcasts & interviews

featuring the team

EP 389: Investing in Warehouse Technology: Insights from Heartland Ventures Partner Conor McGuinness

The New Warehouse · Conor McGuinness

Co-investors · 1

EquipmentShare

EquipmentShare is a construction technology and equipment rental company providing rental fleet, equipment sales, tooling, and its T3 telematics platform for jobsites across the United States.

Firms observed investing alongside Heartland Ventures, from public investor directories. Shared companies are the overlap with Heartland Ventures's recorded portfolio.

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