Fundraising Fox

Lemon Perfect

Atlanta, US · Founded 2017 · Delaware corporation · 67 employees on LinkedIn · 7 known investors

Lemon Perfect produces organic lemon-based hydration beverages with zero sugar and added vitamin C, marketed as a natural alternative to sugary drinks. The company targets consumers seeking healthy hydration options.

Also known as Lemon Perfect

ConsumerFoodTechWellness & Fitness

Founders & leadership

Lemon Perfect was founded in 2017 by Yann-Alfred Jeffrey Hufnagel and Yanni Hufnagel.

YJ
Yann-Alfred Jeffrey HufnagelCo-founder
YH
Yanni HufnagelinFounderYanni Hufnagel founded Lemon Perfect, an organic lemon-based hydration beverage company distributed across more than 25,000 retail locations, and previously worked as a men's college basketball coach at multiple universities including Nevada, California, Vanderbilt, Harvard, and Oklahoma.
AH
Alec HufnagelNamed on SEC filing
BB
Barak Bar-CohenNamed on SEC filing
RP
Rita PatelNamed on SEC filing

Board

PSPhillip Sarofim
Phillip Sarofimin𝕏Board Member2021–2024Founder & CEO at Trousdale Ventures
CFCarlton Fowler
Carlton FowlerBoard directorManaging Partner at Goat Rodeo Capital

Investors · 7

Evolution VC PartnersNew York
Goat Rodeo CapitalSan Francisco
Green Meadow VenturesWest Hollywood · $500K – $3M
JDS SportsNew York
Melitas Ventures LlcNew York
Raptor GroupMiami Beachvia James J. Pallotta · inferred
Trousdale VenturesWest Hollywood · $1M – $5M

Reported raises · per SEC filings

Form D private placements

$73.7M disclosed across 6 rounds · 2018–2025

▶$9.8MraisedDec 2025 · 81 investors · Other
Rule 506(b)
Officers, directors & promoters on the filing
  • Nadia SawirisDirector
  • Yann-Alfred Jeffrey HufnagelDirector
  • Carlton FowlerDirector
  • Daniel MoradDirector
  • Dave LinDirector
Offering amount
$15M
Amount sold
$9.8M
First sale
Jun 2025
Incorporated
Corporation, Delaware
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$36.8MraisedFeb 2023 · 76 investors · Other
Rule 506(b)
Officers, directors & promoters on the filing
  • Yann-Alfred Jeffrey HufnagelExecutive Officer, Director
  • Alec HufnagelDirector
  • Phillip SarofimDirector
  • Barak Bar-CohenDirector
  • Rita PatelDirector
  • Carlton FowlerDirector
Offering amount
$38.8M
Amount sold
$36.8M
Proceeds to insiders
$200K
First sale
Jan 2023
Incorporated
Corporation, Delaware
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$15.6MraisedJan 2021 · 34 investors · Other
Rule 506(b)
Officers, directors & promoters on the filing
  • Barak Bar-CohenDirector
  • Alec HufnagelDirector
  • Phillip SarofimDirector
  • Yanni HufnagelExecutive Officer, Director
Offering amount
$18M
Amount sold
$15.6M
First sale
Dec 2020
Incorporated
Corporation, Delaware, 2017
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$6.6MraisedJul 2020 · 65 investors · Other
Rule 506(b)
Officers, directors & promoters on the filing
  • Yanni HufnagelExecutive Officer, Director
Offering amount
$6.6M
Amount sold
$6.6M
First sale
Feb 2020
Incorporated
Corporation, Delaware, 2017
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$3.7MraisedApr 2019 · 55 investors · Other
Rule 506(b)
Officers, directors & promoters on the filing
  • Yanni HufnagelExecutive Officer, Director
Offering amount
$3.7M
Amount sold
$3.7M
First sale
Feb 2019
Incorporated
Corporation, Delaware, 2017
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$1.3MraisedNov 2018 · 40 investors · Other
Rule 506(b)
Officers, directors & promoters on the filing
  • Yanni HufnagelExecutive Officer, Director
Offering amount
$1.3M
Amount sold
$1.3M
First sale
Jan 2018
Incorporated
Corporation, Delaware, 2017
Federal exemptions
06b
Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

Company profile

researched Aug 2026

Lemon Perfect is an Atlanta-based beverage company that sells flavored lemon water positioned as a hydration drink. Each product is described as containing the equivalent of half a squeezed organic lemon, zero sugar, no artificial ingredients, and 100% of the daily value of vitamin C.

The line is sold in six flavors — Original, Blueberry, Peach, Watermelon, Dragon Fruit and Coconut — as well as a four-flavor variety pack. The company references third-party certifications for its products.

Business model

Sale of packaged ready-to-drink beverages to consumers through retail and online channels.

▸Full profile — market position, go-to-market, geography

Market position

Positioned on an organic lemon base with zero sugar, no artificial ingredients, and a full daily value of vitamin C per serving.

Go-to-market

Products are sold through physical retail stores, located via a store locator, and online through Amazon and Instacart.

Consumers looking for flavored, zero-sugar alternatives to plain water and sugary drinks.

Geography

Headquartered in Atlanta, United States.

Compiled by commissioned research from 1 cited public sources — announcements, filings, and press listed under research sources below.

Founder mafia

2 people who came through Lemon Perfect went on to found or lead other companies.

Phillip SarofimDirectorFounded Venus AerospaceDave LinBoard MemberFounded Meyers Manx

Competitors · 3

by search overlap
Instacart184 shared keywordsInstacart operates a marketplace connecting grocery retailers with customers who order food and household items for same-day delivery or in-store pickup, serving millions of households across North America through partnerships with over 350 retailers.
DoorDash79 shared keywordsDoorDash operates a restaurant delivery platform that connects customers with dining establishments across hundreds of cities in North America through a logistics network.
Whole Foods75 shared keywordsWhole Foods Market is a grocery retailer offering fresh produce, prepared foods, and groceries for home delivery and in-store purchase in the United Kingdom.

Companies competing with Lemon Perfect for the same Google search keywords, organic and paid, via search-intersection analysis.

Legal entities · 1

corporate structure
Lemon PerfectDelaware

▸Research sources · 1

primary sources listed

1 public sources were cited for this profile; the first-party ones are listed here.

Frequently asked questions

What does Lemon Perfect do?
Lemon Perfect makes organic, zero-sugar lemon water beverages with 100% daily value vitamin C.
Who founded Lemon Perfect?
Lemon Perfect was founded by Yann-Alfred Jeffrey Hufnagel, Yanni Hufnagel in 2017.
Who are Lemon Perfect's investors?
Lemon Perfect's investors include Evolution VC Partners, Goat Rodeo Capital, Green Meadow Ventures, JDS Sports, Melitas Ventures Llc, Raptor Group, Trousdale Ventures.
How much funding has Lemon Perfect raised?
Lemon Perfect has disclosed $73.7M raised across 6 rounds.
Where is Lemon Perfect headquartered?
Lemon Perfect is headquartered in Atlanta, US.