/Investors

Mayfair Equity Partners

Growth equity

London · Growth–Late Stage · 10 people tracked

Also known as MAYFAIR EQUITY PARTNERS LLP

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2,190 people in our graph share verified history with the Mayfair Equity Partners team — schools, employers, funds. One of them is your warm intro.

Evaunlockedknows Anne Owens · together at King & Wood Mallesons (overlapped)
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Investment thesis

Mayfair Equity Partners is a UK-based mid-market investor focused on building international digital leaders. The firm backs technology and tech-related businesses, working alongside exceptional management teams to accelerate growth through digital transformation, US expansion, and M&A. It positions itself as an agile investor targeting dynamic digital ecosystems and the next generation of digital leaders. Mayfair typically invests between £30-150m in businesses valued between £50-300m.

Source: firm website, verified Sep 27, 2026.

Stage
Growth–Late Stage
Check
$38.4M – $192M
HQ
London, GB
Leads rounds
Leads
Instruments
Equity
Founded
2014
AUM
$2.6B
Tracked investments
6

Team · 10 people

from the firm's website & public directories
Daniel Sasaki· Managing Partner
Aryo Tehranian· Managing Directorin
Bertie Aykroyd· Partnerin
Abbie Robus· Associate Directorin
Catherine Bergersen· Senior Executive Assistantin
Diane Walker· Head of Group Finance & Operationsin
Kunal Dasgupta· Director
Waqqas Ahmad· Directorin

What they invest in

from 5 of 6 portfolio companies

SaaS ×2Travel & Hospitality ×2AdTech ×1AI & Machine Learning ×1Cleantech ×1Climate Tech ×1Consumer ×1Energy ×1

HQs:United Kingdom×1Italy×1United States×1

Investments · 6 tracked

founders shown can be your intro path

By year:2025 · 12022 · 12 dated

Bizawaybizaway.comin

BizAway is a SaaS platform for managing business travel that combines proprietary technology with in-house support to help companies book and manage corporate trips across teams and countries.

Enterprise SoftwareSaaSTravel & HospitalityMilan, IT

Luca Carlucci(Founder)inFlavio Del Bianco(Founder)in

Co-investorsMundi Ventures

LoopMeloopme.comin𝕏Jan 2022

LoopMe uses AI agents to deliver brand advertising within mobile applications.

AdTechAI & Machine Learning

Stephen UpstoneinMarco van de BerghinAndrew Smallin

Co-investorsBallpark VenturesOpenOceanHV Capital

OVOovo.com

OVO is an energy company focused on reducing carbon emissions and addressing climate change.

CleantechClimate TechEnergyBristol, GB

Playlistplaylist.com

Playlist operates a portfolio of AI-driven SaaS, hardware, consumer, and corporate wellness brands serving fitness, wellness, and lifestyle businesses and their operators, instructors, and providers.

ConsumerSaaSWellness & Fitness

Co-investorsVista Equity Partners

Tour Partner Grouptourpartnergroup.com

Tour Partner Group is a business-to-business destination management and tour operator that designs and organizes tours for travel-industry clients, primarily across Northern Europe and Scandinavia.

Travel & Hospitality

YieldStreetyieldstreet.comJul 2025

Online platform, rebranded Willow Wealth, giving retail and accredited investors access to private market asset classes.

New York, US

Milind Mehere(Founder)inMichael Weisz(Founder)inDENNIS SHIELDS(Director)

BoardJOSEPH MELOHN(Director)in

Co-investorsExpansion Venture CapitalGreycroftSaturn PartnersEdison PartnersGaingelsGreenspring Associates+2 more

Principals & officers · per Companies House

what is this? ⓘ
Bertie Thomas Aykroyd

LLP designated member · since 2015

Daniel William Sasaki

LLP designated member · since 2014

Ownership & control

Daniel Sasaki — 25–50% of voting rights, right to share surplus assets 25 to 50 percent limited liability partnership, right to appoint and remove members limited liability partnership

Frequently asked questions

How many investments has Mayfair Equity Partners made?
Mayfair Equity Partners has 6 tracked investments, including 1 dated in the last 24 months.
What stage does Mayfair Equity Partners invest at?
Mayfair Equity Partners invests at the Growth, Late Stage stages.
What is Mayfair Equity Partners's typical check size?
Mayfair Equity Partners typically writes checks of $38.4M – $192M.
What sectors does Mayfair Equity Partners focus on?
Mayfair Equity Partners focuses on AI & Machine Learning, Consumer, Digital Health, Energy, Enterprise Software, Marketplaces, Media & Entertainment, SaaS, Sector Agnostic, Travel & Hospitality.
Where is Mayfair Equity Partners located?
Mayfair Equity Partners is headquartered in London, GB.
Does Mayfair Equity Partners lead rounds?
Yes, Mayfair Equity Partners leads investment rounds.

Images

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