LoopMe

Market position

LoopMe positions itself as a leader in brand performance advertising and says it was the first to apply AI to brand advertising and to its programmatic marketplace. An investor in the 2022 majority-stake transaction described the mobile brand-based advertising market as having expanded to over $8 billion in size.

The company differentiates on patented AI that optimizes campaigns in-flight toward brand and business outcomes rather than media metrics, on proprietary survey-based consumer sentiment data used to build and scale audiences, on an in-house creative studio, and on operating without personally identifying data. Partners and clients quoted by the company cite its brand measurement and outcome-guarantee approach as differentiated in a competitive market.

Technology

LoopMe's core technology is patented AI applied to brand advertising and to its Intelligent Marketplace, with the company citing 14 years in AI and seven patents plus further patents pending. AI optimization agents analyze live campaign and consumer behavior data and adjust delivery toward defined brand and business outcomes; predictive models scale survey-derived audience segments. The company says it operates without reliance on personally identifying data and describes itself as a data and privacy-compliant software platform. It has been integrating LLM-based AI across its DSP and Deals Library feature sets and in data science and engineering workflows, with planned LLM-supported data products, planning tools, creative intelligence and agent-based buying enablement.

Go-to-market

LoopMe sells directly to brands and to agency holding companies, and works through supply and demand partnerships with SSPs, publishers and app platforms. It supports sales with case studies quantifying campaign lift, published consumer research and insights, and creative studio services.

Brands, media agencies and holding companies seeking brand and business outcomes from digital campaigns, plus publishers, app developers, SSPs and demand partners monetizing in-app and CTV inventory. Named clients and partners include dentsu, Publicis, WPP, Omnicom, Pepsi, Microsoft, Sony Pictures, Hyundai/Kia, WarnerMedia, McDonald's, Vevo, motorola, Califia Farms, Guinness, WHOOP, PubMatic, Magnite and Digital Turbine.

Geography

Headquartered in the United Kingdom with operations across multiple locations; the majority of revenue comes from the United States. Following the 2022 Mayfair investment the company planned to accelerate growth in core markets such as the US and expand into new geographies including Japan, and it publishes commentary on the APAC in-app market.

History

Founded in 2012, LoopMe grew on the back of PurchaseLoop, described by the company as the first brand uplift optimizer, and by 2018 employed more than 200 staff, with co-founders Upstone and van de Bergh named in the Maserati 100 list of British entrepreneurs run in partnership with The Sunday Times. The company raised $25 million in equity and $10 million of venture debt before Mayfair Equity Partners acquired a majority stake for $120 million in January 2022, valuing the business at close to $200 million; the venture debt was repaid before signing and both founders stayed on. LoopMe subsequently added Chartboost, an in-app monetization platform that expanded its SDK network in the mobile app ecosystem, and reports a fully organic gross revenue CAGR of 40% for 2018-2025. In August 2026 it announced an expansion of PurchaseLoop to convert brand campaign signals into lower-funnel performance measurement.

Risks & controversies

Company commentary notes external pressures on its market, including squeezed advertising budgets and greater scrutiny of marketing spend, and the effect of generative AI platforms on search and browsing behavior, which it describes as undermining the open web advertising model.