AdTech Startups

OwnLocal provides marketing automation technology for local media companies such as newspapers, radio stations, and broadcast TV stations, helping them convert legacy advertisers into digital advertisers. The platform serves small and medium-sized businesses through partnerships with local media companies.

5 investors

Paramark builds a marketing measurement platform that uses statistical modeling to show marketers which spend and channels actually drive results, positioned as an alternative to last-touch attribution. It serves marketing and growth teams and pairs its software with advisory support.

5 investors

Pearpop is an influencer marketing platform that connects brands with creators for end-to-end campaigns, measurement, talent management, and affiliate activation. It serves brands seeking to leverage creator content for marketing and sales.

5 investors

Phonic was a startup, part of Y Combinator's W20 batch, that was acquired in 2023 by Infillion, a Los Angeles-based ad-tech company.

5 investors

Pixalate offers on-premises fraud detection and pre-bid validation for ad tech platforms including SSPs, ad networks, exchanges, and DSPs. The solution provides granular invalid traffic identification and risk scoring to protect against fraud and optimize supply path quality.

5 investors

PlayFilm provides interactive video technology powered by AI to help companies acquire new customers. The platform targets businesses in home services (energy, water delivery), telecommunications, education, insurance, and health sectors.

5 investors

Podeo is an end-to-end podcasting platform that lets creators upload, edit, distribute, analyze, and monetize podcasts across apps, radio stations, and other channels, while offering listeners localized content discovery and ML-based recommendations. It also provides advertisers with programmatic audio ad targeting, and focuses on the MENA region with expansion into Asia and Africa.

5 investors

Prescient provides a standardized marketing measurement platform for holding companies managing multiple brands, using tailored marketing mix models that enable portfolio-level comparison and budget optimization across brands.

5 investors

PubMatic operates an AI-powered advertising platform that connects buyers, publishers, data partners, and commerce media to deliver performance across digital media including CTV, mobile apps, and omnichannel environments. The platform enables programmatic advertising optimization with real-time bidding and measurement for publishers and advertisers.

5 investors

Quantcast operates an advertising platform powered by proprietary AI that helps advertisers identify audiences, activate campaigns, and measure performance across devices and channels using cookieless solutions.

5 investors

QuickFrame AI is a generative AI video platform that creates videos from text prompts, images, or reference subjects and includes an AI editing assistant for producing ads across CTV, TV, and social channels. It targets brands and advertisers, including small businesses, and integrates with MNTN Performance TV for distribution.

5 investors

Magnite operates a programmatic advertising platform that connects advertisers with media owners and publishers, with particular strength in connected TV and streaming video advertising. The company reaches over 157 million households globally through its independent ad-supported streaming TV network and infrastructure.

5 investors

Rusk Media builds intellectual property and entertainment content using a data-driven creation and multi-platform monetization strategy. It targets the mobile-first entertainment market in India and beyond.

5 investors

Sift, founded in 2015, collects smartphone app-installation data to build user profiles and uses AI and machine learning to process mobile ad requests for hypertargeted app install advertising. It serves advertising clients seeking to target mobile app install campaigns.

5 investors

Skai operates an advertising platform with a partner ecosystem spanning walled garden media channels, commerce platforms, and certified agencies, giving marketers access to many publishers and ad types from a single login. It serves advertisers and agencies managing campaigns across major digital and commerce media.

5 investors

Skimlinks provides automated affiliate technology that monetizes product links for publishers and content creators, enabling them to earn commissions from commerce-related content across channels including articles, social, and newsletters.

5 investors

Alphabet Inc. is a holding company that oversees a portfolio of businesses including Google, which provides internet search, advertising, and related services; cloud infrastructure; and productivity software. The company also operates independent ventures in areas such as longevity research, drone delivery, and other exploratory technology initiatives.

5 investors

Smartly provides a data analytics and optimization platform for performance marketing teams managing multi-channel advertising campaigns. The platform helps teams across paid social, search, and display channels track KPIs, identify high-performing creative patterns, and automate mid-campaign optimizations in real time.

5 investors

Soofa manufactures and operates solar-powered digital kiosks for outdoor advertising and city communications. The company serves cities and advertisers with smart city infrastructure designed to deliver sustainable information access and advertising capabilities.

5 investors

Spindl provides attribution, analytics, audience-building, and advertising tools for onchain (crypto/Web3) applications, letting teams track user journeys from web clicks to onchain actions across chains. It serves crypto app developers and marketers, with an ads system integrated into wallet-connected apps such as the Base app.

5 investors

Tapad operates a global cross-device digital identity graph that links a consumer or household across multiple devices. It serves brands, agencies, and platforms for use cases including programmatic targeting, media measurement, attribution, and personalization.

5 investors

Trackingplan provides data quality monitoring and analytics validation software that automatically detects tracking failures and data issues in real time for analytics teams and practitioners.

5 investors

Truthset is an independent data science company that measures and improves the accuracy of consumer demographic and identity data, scoring records against multiple data providers to reduce marketing waste and improve targeting. Its products help brands, CTV, and open-web marketers validate audience data, extend scale, and derive customer demographic insights.

5 investors

Unwrap is a customer intelligence platform that uses natural language processing to aggregate and analyze customer feedback, letting product teams read and understand feedback at scale. It serves product builders at companies seeking to better understand their users.

5 investors