Truthset
Oakland, US · Founded 2019 · Delaware corporation · 1 known investors
Truthset is an independent data science company that measures and improves the accuracy of consumer demographic and identity data, scoring records against multiple data providers to reduce marketing waste and improve targeting. Its products help brands, CTV, and open-web marketers validate audience data, extend scale, and derive customer demographic insights.
Founders & leadership
Truthset was founded in 2019 by Scott McKinley.
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Scott McKinleyinFounder and CEO
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Peter DeRosainChief Financial Officer
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Gregg GallettainPresident
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Chris PutnaminChief Technology Officer
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Daniel BeltramoNamed on SEC filing
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Joe ApprendiNamed on SEC filing
Board
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Investors · 1
Reported raises · per SEC filings
Form D private placements$9.6M disclosed across 1 round · 2024
▶$9.6MraisedAug 2024 · 46 investors · Other TechnologyRule 506(b)
▶$9.6MraisedAug 2024 · 46 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Daniel BeltramoExecutive Officer, Director
- Joe ApprendiExecutive Officer, Director
- Scott McKinleyExecutive Officer, Director
- Michael MajorsDirector
- Offering amount
- $11.3M
- Amount sold
- $9.6M
- First sale
- Aug 2024
- Incorporated
- Corporation, Delaware, 2019
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Competitors · 2
by search overlapNetezza6 shared keywordsIBM is a global technology company whose business spans enterprise software (including Red Hat, HashiCorp, and Confluent), IT infrastructure such as mainframes, servers, and storage, and IT consulting services. The company is also investing heavily in quantum computing and AI-based enterprise offerings, including its Lightwell open-source software security clearinghouse and the Anderon quantum wafer foundry.
truthsystems5 shared keywordsTruth Systems provides infrastructure for lawyers to maintain trust and safety standards across AI tools they use in legal practice. The company enables compliance and governance of AI adoption within law firms and legal organizations.
Companies competing with Truthset for the same Google search keywords, organic and paid, via search-intersection analysis.
In the news
Frequently asked questions
- What does Truthset do?
- Truthset is an independent data science company that measures and improves the accuracy of consumer demographic and identity data, scoring records against multiple data providers to reduce marketing waste and improve targeting. Its products help brands, CTV, and open-web marketers validate audience data, extend scale, and derive customer demographic insights.
- Who founded Truthset?
- Truthset was founded by Scott McKinley in 2019.
- Who are Truthset's investors?
- Truthset's investors include Data Point Capital.
- How much funding has Truthset raised?
- Truthset has disclosed $9.6M raised across 1 round.
- Where is Truthset headquartered?
- Truthset is headquartered in Oakland, US.

