Who founded truth set?

truth set was founded by Scott M. McKinley in 2019.

Who are truth set's investors?

truth set's investors include Data Point Capital, SGH Capital, Tappan Hill Ventures, Ulu Ventures, Western Technology Investment.

How much funding has truth set raised?

truth set has disclosed $9.6M raised across 1 of its 2 known rounds.

Where is truth set headquartered?

truth set is headquartered in Oakland, US.

truth set

Oakland, US · Founded 2019 · Delaware corporation · 5 known investors

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Truthset is an independent data science company that measures and improves the accuracy of consumer demographic and identity data, scoring records against multiple data providers to reduce marketing waste and improve targeting. Its products help brands, CTV, and open-web marketers validate audience data, extend scale, and derive customer demographic insights.

AdTech AI & Machine Learning Data & Infrastructure Marketing Tech

Founders & leadership

truth set was founded in 2019 by Scott M. McKinley.

Scott M. McKinley Founder and CEOScott McKinley is the founder of Truthset and brings 25 years of experience in data, analytics, and technology across marketing, retail, and media sectors, including prior CEO roles in identity solutions, data strategy and monetization, and corporate venture and innovation.

Peter DeRosaChief Financial OfficerChief Financial Officer at Truthset

Gregg Galletta PresidentGregg Galletta is President of Truthset, an independent data science company that measures and improves the accuracy of consumer demographic and identity data. He has held executive roles in sales, business development, and general management with P&L responsibilities, and has led the development of data-driven identity solutions.

Chris PutnamChief Technology OfficerChief Technology Officer at Truthset

Chip Russo Chief Revenue OfficerChip Russo serves as Chief Revenue Officer of Truthset, a data science company that measures and improves consumer demographic and identity data accuracy for marketers. He brings experience building sales and marketing organizations, developing monetization strategy, and working with media and advertising platforms.

Daniel BeltramoNamed on SEC filing

Joe Apprendi Board MemberGeneral Partner and Co-Founder at Revel

Board

Michael Majors Board directorVenture Partner at Data Point Capital

Investors · 5

Data Point Capitallisted by Data Point CapitalBoston

How we know: a partner's Signal profile · funding news · press coverage · open dataset · 5k.vc investor directory · Not right? Tell us

SGH Capitallisted by SGH CapitalParis

How we know: SGH Capital's portfolio page · Not right? Tell us

Tappan Hill Ventureslisted by Tappan Hill VenturesAnn Arbor · $100K

How we know: Tappan Hill Ventures's portfolio page · open dataset · 5k.vc investor directory · Not right? Tell us

Ulu Ventureslisted by Ulu VenturesPalo Alto · $2M

How we know: Ulu Ventures's portfolio page · Not right? Tell us

Western Technology Investmentlisted by Western Technology InvestmentPortola Valley

How we know: westerntech.com · Not right? Tell us

Reported raises · per SEC filings

Form D private placements

$9.6M disclosed across 1 of 2 rounds · 2020–2024

▶$9.6MraisedAug 2024 · 46 investors · Other Technology

Rule 506(b)

Officers, directors & promoters on the filing

Daniel BeltramoExecutive Officer, Director
Joe ApprendiExecutive Officer, Director
Scott McKinleyExecutive Officer, Director
Michael MajorsDirector

Offering amount: $11.3M
Amount sold: $9.6M
First sale: Aug 2024
Incorporated: Corporation, Delaware, 2019
Federal exemptions: 06b

Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

Related companies · 1

truthsystemsTruth Systems provides infrastructure for lawyers to maintain trust and safety standards across AI tools they use in legal practice. The company enables compliance and governance of AI adoption within law firms and legal organizations.

Companies working in the same space as truth set.

In the news

Truthset Secures $5M in Series A Fundingtruthset.com · Oct 2024

Frequently asked questions

What does truth set do?: Truthset is an independent data science company that measures and improves the accuracy of consumer demographic and identity data, scoring records against multiple data providers to reduce marketing waste and improve targeting. Its products help brands, CTV, and open-web marketers validate audience data, extend scale, and derive customer demographic insights.
Who founded truth set?: truth set was founded by Scott M. McKinley in 2019.
Who are truth set's investors?: truth set's investors include Data Point Capital, SGH Capital, Tappan Hill Ventures, Ulu Ventures, Western Technology Investment.
How much funding has truth set raised?: truth set has disclosed $9.6M raised across 1 of its 2 known rounds.
Where is truth set headquartered?: truth set is headquartered in Oakland, US.