Smartly
Helsinki, FI · Founded 2013 · 1,024 employees on LinkedIn · 4 known investors
Smartly provides a data analytics and optimization platform for performance marketing teams managing multi-channel advertising campaigns. The platform helps teams across paid social, search, and display channels track KPIs, identify high-performing creative patterns, and automate mid-campaign optimizations in real time.
Founders & leadership
Smartly was founded in 2013 by Kristo Ovaska.
KO
Kristo OvaskainFounder
Investors · 4
Competitors · 5
by search overlap
Hootsuite122 shared keywordsHootsuite is a social media management platform that helps organizations manage, analyze, and optimize their social media presence across multiple networks. The company serves businesses of all sizes, from small companies to enterprises, providing tools for social marketing, listening, employee advocacy, and customer service.
Sprout Social114 shared keywordsSprout Social offers a social media management platform with AI, automation, integrations and analytics tools for marketing teams. The product helps teams manage social content, customer interactions, workflows and performance reporting from a single platform.
Zapier113 shared keywordsZapier provides a platform for connecting AI models and agents to workflows and business applications, enabling teams to automate tasks across over 9,000 apps without coding. The platform serves enterprises, operations teams, and businesses of all sizes looking to deploy AI-driven automation for lead capture, customer support, employee onboarding, and other business processes.
Sprinklr106 shared keywordsSprinklr provides an AI-native customer experience platform that manages feedback, customer interactions, and contact center operations across multiple channels. The platform serves large enterprises by automating feedback analysis, conversational analytics, quality management, and social listening to improve customer satisfaction and agent performance.
Swiftly Systems103 shared keywordsSwiftly operates a retail media platform that integrates digital-out-of-home advertising and point-of-sale data to enable retailers and brands to target shoppers across physical and digital channels and measure real-world sales impact.
Companies competing with Smartly for the same Google search keywords, organic and paid, via search-intersection analysis.
In the news
Smartly.ai Review 2026: Tools, Pricing, Company Background, Funding & FAQs | Nubia Magazinenubiapage.com · Jul 2026Frequently asked questions
- What does Smartly do?
- Smartly provides a data analytics and optimization platform for performance marketing teams managing multi-channel advertising campaigns. The platform helps teams across paid social, search, and display channels track KPIs, identify high-performing creative patterns, and automate mid-campaign optimizations in real time.
- Who founded Smartly?
- Smartly was founded by Kristo Ovaska in 2013.
- Who are Smartly's investors?
- Smartly's investors include ConsenSys Mesh, Lifeline Ventures, Quest Venture Partners, Highland Europe.
- Where is Smartly headquartered?
- Smartly is headquartered in Helsinki, FI.