Fundraising Fox
Smartly
Helsinki, FI · Founded 2013 · 1,024 employees on LinkedIn · 6 known investors
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Smartly provides a data analytics and optimization platform for performance marketing teams managing multi-channel advertising campaigns. The platform helps teams across paid social, search, and display channels track KPIs, identify high-performing creative patterns, and automate mid-campaign optimizations in real time.
Founders & leadership
Smartly was founded in 2013 by Kristo Ovaska.
JQ
John QuinnCo-President and Treasurer of Issuer
RC
Raphael Crawford-MarksNamed on SEC filing
TR
Tuomo RiekkoFounder
Board
AJ
Investors · 6
ConsenSys Meshlisted by ConsenSys MeshZug
How we know: ConsenSys Mesh's portfolio page · Not right? Tell us
Highland Europelisted by Highland EuropeLondon · $10.8M – $54M
How we know: funding news · press coverage · highlandeurope.com · open dataset · 5k.vc investor directory · Not right? Tell us
Lifeline Ventureslisted by Lifeline VenturesHelsinki
How we know: Lifeline Ventures's portfolio page · funding news · the VCSheet dataset · Not right? Tell us
Reported raises · per SEC filings
Form D private placements$11.2M disclosed across 5 rounds · 2014–2020
▶$7.2MraisedMay 2020 · 6 investors · Other TechnologyRule 506(b)
▶$7.2MraisedMay 2020 · 6 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Amish JaniDirector
- Raphael Crawford-MarksExecutive Officer, Director
- Offering amount
- $9.5M
- Amount sold
- $7.2M
- First sale
- May 2020
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$1.5MraisedApr 2019 · 2 investors · Other TechnologyRule 506(b)
▶$1.5MraisedApr 2019 · 2 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Amish JaniDirector
- Raphael Crawford-MarksExecutive Officer, Director
- Offering amount
- $1.5M
- Amount sold
- $1.5M
- Minimum investment
- $300K
- First sale
- Mar 2019
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$500KraisedJun 2017 · 2 investors · Other TechnologyRule 506(b)
▶$500KraisedJun 2017 · 2 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- John QuinnExecutive Officer, Director
- Raphael Crawford-MarksExecutive Officer, Director
- Offering amount
- $500K
- Amount sold
- $500K
- First sale
- Jun 2017
- Incorporated
- Corporation, Delaware, 2013
- Federal exemptions
- 06b
▶$1MraisedNov 2015 · 2 investors · Other TechnologyRule 506(b)
▶$1MraisedNov 2015 · 2 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- John QuinnExecutive Officer, Director
- Raphael Crawford-MarksExecutive Officer, Director
- Offering amount
- $1M
- Amount sold
- $1M
- Minimum investment
- $1K
- First sale
- Nov 2015
- Incorporated
- Corporation, Delaware, 2013
- Federal exemptions
- 06b
▶$990KraisedDec 2014 · 2 investors · Other TechnologyRule 506(b)
▶$990KraisedDec 2014 · 2 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- John QuinnExecutive Officer, Director
- Raphael Crawford-MarksExecutive Officer, Director
- Offering amount
- $1M
- Amount sold
- $990K
- First sale
- Oct 2014
- Incorporated
- Corporation, Delaware, 2013
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Founder mafia
4 people who came through Smartly went on to found or lead other companies.
Related companies · 5
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ZapierZapier provides a platform for connecting AI models and agents to workflows and business applications, enabling teams to automate tasks across over 9,000 apps without coding. The platform serves enterprises, operations teams, and businesses of all sizes looking to deploy AI-driven automation for lead capture, customer support, employee onboarding, and other business processes.
Sprinklr, Inc.Sprinklr provides an AI-native customer experience platform that manages feedback, customer interactions, and contact center operations across multiple channels. The platform serves large enterprises by automating feedback analysis, conversational analytics, quality management, and social listening to improve customer satisfaction and agent performance.
Swiftly SystemsSwiftly operates a retail media platform that integrates digital-out-of-home advertising and point-of-sale data to enable retailers and brands to target shoppers across physical and digital channels and measure real-world sales impact.
Companies working in the same space as Smartly.
In the news
Frequently asked questions
- What does Smartly do?
- Smartly provides a data analytics and optimization platform for performance marketing teams managing multi-channel advertising campaigns. The platform helps teams across paid social, search, and display channels track KPIs, identify high-performing creative patterns, and automate mid-campaign optimizations in real time.
- Who founded Smartly?
- Smartly was founded by Kristo Ovaska in 2013.
- Who are Smartly's investors?
- Smartly's investors include ConsenSys Mesh, Highland Europe, Lifeline Ventures, Quest Venture Partners, Vendep Capital, FirstMark Capital.
- How much funding has Smartly raised?
- Smartly has disclosed $11.2M raised across 5 rounds.
- Where is Smartly headquartered?
- Smartly is headquartered in Helsinki, FI.